The Building Blocks of Community

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Last week I gave a presentation to a packed room at CMX Summit, describing the tactics used to grow Product Hunt from a site with a few friends, into a community of hundreds of thousands of product-loving folks.

Technology

the building blocks of
community
Ryan Hoover,!
Founder of Product Hunt!
!
@rrhoover

a little about me…
SE STARTUP EDITION
Hooked: How to Build
Habit-Forming Products
@rrhoover

the “20 minute” MVP
@rrhoover
first version:

@rrhoover
10K+ products posted
50K+ comments
450K+ upvotes
15M+ visits to products

@rrhoover
1st stage of community
friends
& friends of friends
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2nd stage of community
town hall
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@rrhoover
tactics for building
community

community-building tactics
@rrhoover
what
Seed the community &
provide a preview
!
why
Get buy-in, show
momentum, & set the
culture

community-building tactics
@rrhoover
what
Welcome new users
via email
!
!
why
Be memorable & make
people feel special

community-building tactics
@rrhoover
what
Mention community
members when
relevant
!
!
why
Provide value & re-enforce
a helpful
culture

community-building tactics
@rrhoover
what
Share mockups
!
!
why
Get people excited &
invested

community-building tactics
@rrhoover
what
T-shirts / swag!
!
!
why
Create a sense of
belonging & pride

community-building tactics
@rrhoover
what
Mail stickers
!
!
why
Delight people

community-building tactics
@rrhoover
what
Podcast
!
!
why
Add personality, new
way for the community
to engage with PH

community-building tactics
@rrhoover
what
Tell stories
!
!
why
Make the community
proud to be a part of
the story

community building tactics
@rrhoover
what
User profiles
!
!
why
Give people a way to
express themselves,
create an identity

community-building tactics
@rrhoover
what
Meet IRL
!
!
why
Connect people within
the community

@rrhoover
closing words
know the stage of your community
!
personal, manual outreach
!
delight people
!
build in public
!
give people an opportunity to connect

thanks
Ryan Hoover,!
Founder of Product Hunt!
!
@rrhoover

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The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

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The Building Blocks of Community

1. the building blocks of community Ryan Hoover,! Founder of Product Hunt! ! @rrhoover

2. a little about me… SE STARTUP EDITION Hooked: How to Build Habit-Forming Products @rrhoover

3. @rrhoover an idea

4. the “20 minute” MVP @rrhoover first version:

5. @rrhoover

6. @rrhoover 10K+ products posted 50K+ comments 450K+ upvotes 15M+ visits to products

7. @rrhoover three stages of community

8. @rrhoover 1st stage of community friends & friends of friends ! " # $ % & ' ( ) *

9. @rrhoover 2nd stage of community town hall ! ) ! # " ! # $ % & ' ( ) * + , + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! # * -

10. @rrhoover ! ) ! # 3rd stage of community platform " ! # $ % & ' ( ) * + , + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! ) ! # * - ! ! $ ' ) ) ! , # " ! & # ) ! # " ! # $ % & ' ( ) * + , + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! # * - ! ) ! # " ! # $ % & ' ( ) * + , + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! # * - ! # " ! # $ % & ' ( ) * + , + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! # * - ! % ( * + ) ! # " ! # $ % & ' ( ) * + , + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! # * - + # $ ) ! ( & + ( * * $ % ' # ( $ $ & ) ' $ ( ) # # ! # # * + - - . . $ ! # * -

11. @rrhoover tactics for building community

12. community-building tactics @rrhoover what Seed the community & provide a preview ! why Get buy-in, show momentum, & set the culture

13. community-building tactics @rrhoover what Welcome new users via email ! ! why Be memorable & make people feel special

14. community-building tactics @rrhoover what Mention community members when relevant ! ! why Provide value & re-enforce a helpful culture

15. community-building tactics @rrhoover what Share mockups ! ! why Get people excited & invested

16. community-building tactics @rrhoover what T-shirts / swag! ! ! why Create a sense of belonging & pride

17. community-building tactics @rrhoover what Mail stickers ! ! why Delight people

18. community-building tactics @rrhoover what Podcast ! ! why Add personality, new way for the community to engage with PH

19. community-building tactics @rrhoover what Tell stories ! ! why Make the community proud to be a part of the story

20. community building tactics @rrhoover what User profiles ! ! why Give people a way to express themselves, create an identity

21. community-building tactics @rrhoover what Meet IRL ! ! why Connect people within the community

22. @rrhoover closing words know the stage of your community ! personal, manual outreach ! delight people ! build in public ! give people an opportunity to connect

23. thanks Ryan Hoover,! Founder of Product Hunt! ! @rrhoover

The Building Blocks of Community

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