1. RAISE ENERGY DRINK
MANDY THELE - Account Manager
RYAN DUNN - Media Planner
RENEE HILL - Media Buyer
BRITTNEY MADDALENA - Digital Manager
CHRIS CHEW - Creative Manager
2. Raise Energy Drink
PepsiCo's Newest Energy Drink
Product Launch Period: March-September 2014
Pilot Market: Lansing
Target Market: “active” males and females ages
18-25
12. Radio
Tier 1 (Hit Music)
Evening: $35/60 Sec.
Weekend: $35/60 Sec.
Tier 3 (Sports)
Evening: $5/60 Sec.
Weekend: $15/60 Sec.
Total = $26,475 for 7 Months
13. TV
Tier 1 (ESPN)
Primetime: $750/30 Sec.
Tier 2 (MTV, FSD)
Primetime: $750/30 Sec.
Total = $51,600 for 7 Months
14. Promotions & Sponsorships
Street Teams
Sampling
Michigan State Athletic Events
Cause Marketing: (Marathons, 5k’s, Etc.)
Total = $48,000 for 7 Months
15. Digital Media
Google AdWords (SEM): $5,000/Month
Google Keywords: Raise Energy, Energy, Energy
Drink, Raise Drink, Workout, Sports, Sports
Drink, PepsiCo, 5 Hour Energy, Worx, Red
Bull, AMP, Vitamin Water, Gatorade, Full
Throttle, Monster
Total = $35,000 for 7 Months
16. Facebook & Twitter
Free Word-Of-Mouth
Spread Awareness
700 Billion Minutes Spent on Facebook Per Month
Twitter: Customer Engagement: 500 Million Users