Jesse Dayton 2019 Brand Deck

1. What do Waylon Jennings, Rob Zombie, Bill Clinton & Hunter S. Thompson have in common?
JESSE DAYTON

3. Jesse Dayton’s story reads like a who’s who of American music. Want to talk about being “born into it”? Imagine a 15-year-old kid born and raised on the Texas/Louisiana border, playing his Telecaster guitar in all-black zydeco bands in Lake
Charles, Louisiana; honky-tonk country bands with members left over from the Starday Records’ George Jones days around his hometown of Beaumont, Texas. Dayton was underage and sneaking into night clubs to play shows ’til 3am with east
Texas blues legend Little Mack Minor (cousin of Lightning Hopkins and Mance Liscomb), until eventually he was spotted by Gulf Coast hit producer Huey P. Meaux. Mr. Meaux approached Dayton and asked him to record with zydeco star Rockin
Dopsey at Houston’s hit factory, SugarhillStudios. And the story just keeps getting better.
As he enters early adulthood, Dayton begins packing clubs and theaters on the Texas scene with his trio in Houston, Dallas, and Austin. He records his first solo record titled “Raisin’ Cain” for Justice Records with featured guest luminaries, Doug
Sahm, Flaco Jiminez and Johnny Gimble that hits Number 1 on the Americana Radio Charts. Jesse tours around the world opening for punk legends Social Distortion, The Supersuckers and X. Jesse is then asked to help arrange and play guitar
on The Supersuckers biggest selling record, “Must’ve Been High.” While in Nashville doing press, Waylon Jennings spots him on Nashville TV show ‘Crook & Chase’ and calls Jesse out of the blue at his hotel to play lead guitar on his record,
“Right for The Time.” Dayton blows off his flight back to Austin, heads to Woodland Studios where Waylon has sent a car for him, and knocks on the door. Johnny Cash answers it and says, “we’ve been waiting for you.” This leads to Dayton re-
cording guitars on records and film with Cash, Ray Price, Willie Nelson, Johnny Bush and Glen Campbell.
While Dayton is ignored by mainstream country radio, his cult following in the US and Europe continues to grow. A whole new crowd of Americana listening room folks, young college alternative rock fans & disenfranchised aging punk rockers
embrace him. He embarks on headlining tours without any tour support from a label.
Just when you thought the story couldn’t get any cooler, horror director/rockstar, Rob Zombie hears Dayton’s record at a party, hunts him down, and calls him to write and record a soundtrack for his film ‘The Devils Rejects’ which lands him in
Rolling Stone magazine. Then they co-write songs for Rob’s follow up franchise film, ‘Halloween 2’ (which Dayton appears in playing the part of character ‘Captain Clegg’). Then Dayton writes and records songs for a third Rob Zombie film (this
one animated) titled, ’The Haunted World of El Super Beasto.’ After years of pounding the pavement day-in and day-out, Jesse buys a house in Austin, and heads back on tour in his 40-foot redneck RV with his band of hillbilly punks.
Dayton has had over 50 songs licensed to film and television and even ended up writing and directing a horror film shot in New Orleans called ‘Zombex’ starring Malcolm McDowell, Sid Haig, Lew Temple from Walking Dead and John Doe from
the band X. The film was sold to a distributor and got a theatrical release. After stockpiling songs during his film work, he heads into the studio to record “The Revealer” (back where it all started at Sugarhill Studios in Houston), and the first single
“Daddy Was A Badass” becomes a hit on SiriusXM’s Outlaw Country channel. As this is happening, Dayton gets a call from the aforementioned, John Doe and is asked to fill in for guitarist Billy Zoom on 40-city U.S. tour with the original line- up
of iconic punk band X while Zoom was taking time away from the band to undergo cancer treatment.
Jesse Dayton has been on tour non-stop for four years all over the US and Europe. His new record “The Outsider” was literally recorded while on tour in Atlanta, Denver, Nashville and Austin and mixed by Grammy Award winning engineer/pro-
ducer Vance Powell (who has worked with the likes of Sturgill Simpson, Chris Stapleton, Jason Isbell and Jack White). About “The Outsider” Dayton says, “It’s a lot like ‘The Revealer’, but even more stripped down with some sweet acoustic guitar
songs and some raw electric guitar work”. All the influences are there; the George Jones-inspired singing on “Changin’ My Ways,” the Outlaw country twang of Waylon and Jerry Reed on “Belly of the Beast,” the angst and energy of The Clash
and X on hillbilly protest song “Charlottesville,” and the deep east Texas blues and Cajun rockabilly of “May Have To Do It” and “Hurtin Behind The Pine Curtain.” While there are many different sides to him musically, this all rolls into one big
hybrid that Jesse Dayton has been honing for over 20 years.
2019 has a lot more in store...

4. Discography
The Outsider (2018)
South Austin Sessions (2006)
The Revealer (2016)
Country Soul Brother (2004)
Jesse Sings Kinky (2012)
Hey Nashvegas (2001)
One for the Dance Halls (2010) Holdin’ Our Own (2007)
Tall Texas Tales (2000) Raisin’ Cain (1995)

5. recent videos

6. in the studio
Jesse appears on albums with the following artists:
Waylon Jennings, Johnny Cash, Glen Campbell, Doug Sahm, The Mavericks, Johnny Bush, Rob Zombie films and soundtracks, The Devils Rejects, Halloween 2 &
Haunted World of Super El Beasto, Ray Price, The Supersuckers, Shooter Jennings, Duff McKagan, Wanda Jackson, Eddie Spaghetti, Matt Sorum’s Old #7 Band,
Whitey Morgan, Dale Watson, Asleep At The Wheel, Johnny Gimble, Flaco Jiminez, Rockin Dopsie and The Dixie Chicks....
There may be more sometimes it’s hard to keep track.

7. on the road
Jesse has been on the road for years and has toured as an opening act with his band as well as a touring guitar player, guest gigs and more. A few include:
Willie Nelson, Social Distortion, Steve Earle, Chris Isaak, Mike Ness, Sturgill Simpson, Ryan Bingham, Don Was, The Supersuckers, George Straight, Glen Campbell,
X the band, John Doe solo tour, Lukas Nelson, Margo Price, Colter Wall, Billy Joe Shaver, Waylon Jennings, Jason & the Scorchers, Kinky Friedman, Johnny Cash,
Kris Kristofferson, Matt McCaughney, Bill Clinton, Nathaniel Rateliffe, Stephen Stills, Poco, CC Adcock, Buddy Miller, Jim Lauderdale, The Mavericks, Legendary
Shackshakers, BR-549, Brian Setzer, Billy Gibbons, Joe Ely, Jimmie Dale Gilmore, Hayes Carll, Cherie Currie, the Suffers, Rev. Horton Heat, Merle Haggard, Dave
Alvin, Captain Clegg & the Night Creatures, Banjo & Sullivan, Dwight Yoakum, Roky Erickson, Matt Sorum, Link Wray, Rev. Peytons’ Big Damn Band.

8. film & tv
Dayton is signed along the way to several record labels releasing a steady stream of 9 award winning Americana solo records, (one of which hit #1 on the
Americana Charts), scores and writes original music for 3 Rob Zombie film soundtracks including: The Devils Rejects, Halloween and El Super Beasto. And has over
50 original songs in film and TV shows: Justified, Sons of Anarchy, True Blood and many others.
Dayton was cast in Rob Zombie’s film Halloween as vampire character Captain Clegg, which then led to Dayton writing and producing a soundtrack for the film
under the pseudonym “Captain Clegg”. Rob directs 5 music videos for the Clegg character and takes Dayton’s Clegg character on the national Hellbilly Deluxe
Tour in 2010 which is massively successful for Dayton. Dayton writes/directs his own Roger Corman- esque creature feature titled “Zombex”, and lands actor
Malcolm McDowell in the lead roll among other notable cult actors including Corey Feldman, Sid Haig, John Doe, Tom Araya from Slayer and Lew Temple from
The Walking Dead. The film sells at Cannes, goes international and becomes a cult hit. Dayton is then noticed by film critic Elvis Mitchell from The NY Times which
then leads to Dayton being cast as “Bobby the Biker” in the award winning thriller film ”Two Step”. Dayton also appears in the “Sinner” as Cajun crime lord “the
Reverend”. More acting roles are in the works.

9. tv appearances
Late Night With David Letterman, Crook & Chase, CNN Weekend, CNN Asia, Melrose Place 2, Justified, Sons Of Anarchy, CMT, MTV, local TV
interviews in Houston, NYC, LA, Dallas, Austin, Nashville, Seattle, Chicago, Boston.

10. benefits & tributes
Jesse has been involved in multiple Tributes and Benefits including a star studded turn out for Beto O’Rorke,
2018 Texas Senate Candidate...

11. recent press
Rolling Stone
Hear Jesse Dayton Indict the Alt-Right in New Protest Song Charlottesville
Houston Chronicle
How Texas Musician Jesse Dayton avoided becoming a zombie
Westword
Jesse Dayton Wonders Where the Protest Songs Have Gone
No Depression
Unsung Heroes of Americana Music: Jesse Dayton & Real Country Music
Innocent Words
Jesse Dayton Can’t Help The Way He is / The Revealer / Supersuckers
Broadway World
Jesse Dayton Releases Performance Video for his Protest Song
Guitar World
Jesse Dayton Premiers New Song “Hurtin’ Behind the Pine Curtain
Iconvsicon
The Outsider: Jesse Dayton on Life, The Road & The Making of His New Album

12. social engagement
Jesse Dayton has a solid, engaged fan base that shows solid support and purchase everything he produces.
Social Media
- Facebook Pro 8,351
- Facebook Personal 7,104
- Instagram 8,288
- Twitter 6,596
- YouTube 584 subscribed, over 200K uploaded video views.
Streaming
- Spotify monthly 19,216, listeners (12-18) / 3, 274 followers
- Spotify top 5 streams 869,000K / Playlist reach 191K
- Pandora Radio Spins 930,875 4K in the last month
- All albums available on Apple Music & Amazon Digital Music
no numbers available at this time.

13. politics
Dayton’s involvement in politics and activism
goes way back, starting with playing Bill
Clinton’s Inaugural Ball where he performed
and hung out the POTUS. He has worked on
several campaigns for Texas Democratic Senator
Chris Bell, Kinky Friedman, Barrack Obama,
Bernie Sanders and is was integrally involved in
helping and supporting his friend Beto O’Rourke
become a much welcome Democratic darling,
turn Texas purple and almost get elected to the
Texas Senate. We haven’t seen the last of Beto
or Jesse’s support.

14. the writer
Jesse is constantly storytelling in his songs, from the stage and through his social media accounts. He posts thought provoking, thoroughly researched and heartfelt
stories and commentaries on a wide ranging subject matter on his personal Facebook and Instagram accounts.
Jesse’s wide range of knowledge, music politics and personal storytelling keep his audience fully engaged with Jesse and with each other.
He’s been told multiple times he should write a book, so here we are.

15. 2019
January 27-31 Outlaw Country Cruise
February 1-24 European Tour
March/April US Tour with Ryan Bingham
(Opening & Guitar)
Summer & Fall US/IntnlTours
New Album in the works for 2019 release

16. get on board
Get on the Jesse Dayton Hardchager Train, there’s no stopping
along the way. We’re set to roll, so roll with us.
Contact:
Management: Emily Kaye // Hardcharger Music and
Management – emilyjkaye@gmail.com
Literary/Brand Inquiries: Rynda Laurel - RL@atrynda.com
Booking: Todd “Aggie” Gardner //Atomic Music Group -
aggie@atomicmusicgroup.com