Rynda Laurel af83media- MaMA Music Presentation Recap

Artists & Labels :

TWITTER:
@af83media
@rynda
How to
#mama83 use web-based tools
for Social Media
Content Creation &
Community Management
Rynda LAUREL
Vincent BOUTON
Timothée DE L AITRE Presented by Rynda Laurel
Pierre-François YVEN
October 15 & 16, 2010

TWITTER: @af83media @rynda #mama83

WHERE DO YOU START?

© 2010 af83 Tous droits réservés 2

FACEBOOK
#1 for sharing pictures
550 million users worldwide (including 19
million in France) #2 for sharing videos

TWITTER
180 millions users worldwide 600 million search per day
55 million tweets per day
(including 150-200,000 in France)

MYSPACE
95 millions unique viewers in august 2010
Still a reference for all music artists.

#1 for sharing videos in France & worldwide
2nd biggest search engine


THE FAB 5


THE FAB 5:
Social Media Darlings:

WEBSITE
with FACEBOOK TWITTER

BLOG
and
NEWSLETTER
MYSPACE YOUTUBE


THE FAB 5: Artist Sample
facebook, twitter,
myspace, youtube

WEBSITE FACEBOOK TWITTER
with
BLOG
and
NEWSLETTER
MYSPACE YOUTUBE

© 2010 af83 Tous droits réservés MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE… 6

THE FAB 5: Indie Label Sample
facebook, twitter,
myspace, youtube

WEBSITE FACEBOOK TWITTER
with
BLOG
and
NEWSLETTER
MYSPACE YOUTUBE

© 2010 af83 Tous droits réservés MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE… 7

BUILD A SITE with a BLOG & NEWSLETTER



Rule #1: No flash!
Rule #2: Make a strong front page.
Rule #3: Keep it simple.
Rule #4: Keep it updated.
Rule #5: Make it personal.
Rule #6: Create a community

From Hypebot http://bit.ly/dfgKFf



1. FACEBOOK


CUSTOMIZE FACEBOOK…


http://www.facebook.com/bandpage?v=info


http://apps.facebook.com/ilike/artist_tour_1


http://www.facebook.com/apps/application.php?id=11423005270


YOUTUBE

EVENTS



2. TWITTER



There are many resources about
Twitter etiquitte and language…
do some research then jump in…
Learn the following:
@reply
RT
RT vs
#hashtags
#MM (Music Monday)
#FF (Follow Friday)

MAKE IT yours…

change design & use a good icon/photo.

THIS IS ALL PEOPLE SEE IN THEIR HOME FEED. MAKE IT COUNT.


NOTE WHEN SLASH TWEETS HE ‘SIGNS” IT SO FANS KNOW IT’S HIM.

MAKE LISTS.. FANS, FRIENDS BRANDS, RADIO, BLOGS, AND YOUR TEAM FEEL SPECIAL.

(a few)
TWITTER TOOLS
http://oneforty.com/category/Music

TWITTER WIDGET FOR WEB OR FACEBOOK SELECTIVE TWEETS FOR FACEBOOK

http://twitter.com/goodies/widgets
© 2010 af83 Tous droits réservés http://apps.facebook.com/selectivetwitter/ 22

(a few)
TWITTER TOOLS

#TFAT

Tweet For A Track:
Viral and tracking tool



3. MYSPACE


4. YOUTUBE



BLOGS


IT’S ALL ABOUT THE PLUG INS…

SEO: http://wordpress.org/extend/plugins/all-in-one-seo-pack/

GALLERY: (http://wordpress.org/extend/plugins/nextgen-gallery/)

FACEBOOK: http://wordpress.org/extend/plugins/tags/facebook

BOOKMARKS: http://wordpress.org/extend/plugins/sexybookmarks/

TWITTER: http://wordpress.org/extend/plugins/twitter-tools/

YOUTUBE: http://wordpress.org/extend/plugins/smart-youtube/

AUDIO: http://wordpress.org/extend/plugins/audio-player/

NEWSLETTER: http://wordpress.org/extend/plugins/subscribe2/

FLICKR: http://wordpress.org/extend/plugins/flickr-widget/


VIDEO


YouTube: The reference Dailymotion: made in France Viméo: creative & business

Livestream Ustream

Hey!spread TubeMogul



EXPANDING YOUR REACH
WITH WIDGETS & MARKETING
& TOURING APPS


TIME SAVERS
MANAGE MULTIPLE TWITTER ACCTS FACEBOOK, MYSPACE ETC…

HootSuite


TweetDeck


Seesmic 2



MONITORING



ALERTS


GET YOUR ALERTS SENT TO YOUR GOOGLE READER!!!



REAL-TIME SEARCH


http://search.twitter.com/

USE SEARCH AND LISTS TO FIND OUT INFORMATION…

AND ON HOOTSUITE…


AUDIENCE
MEASUREMENT



How is it working?



Numbers are nice but real-time in-real-life
interactions are priceless.

Judge also by your digital downloads, CD &
merch sales, and live shows.


SHARE RELEVENT CONTENT


FACEBOOK «!like!» other artists, comment, engage

TWITTER create Lists, RT, #MM (Music Monday)

SHARE MUSIC: Your own and those artists you like use
blip.fm, song.ly, last.fm, spotify

SHARE BLOGS: Your own and those relevent to your music…


SHARE RELEVENT CONTENT: PHOTO
More then press shots, upload interesting images

FACEBOOK upload from your mobile…

TWITTER use yfrog & Twitpic
PHOTOS: Join Picassa or Flickr

ALWAYS USE YOUR BAND OR ARTIST NAME WHEN NAMING
PHOTOS SO THEY APPEAR IN SEARCH

INTERACT WITH YOUR FANS

FACEBOOK TWITTER MYSPACE YOUTUBE:
~check in daily , answer? & RT, comment on

FAN posts
~once a week engage in real-time with your FANS


EXCLUSIVE CONTENT, CONTESTS & EXPERIENCES


GOOD RULES FOR SHARING… FROM ARIEL HYATT
Musician’s Social Media Pyramid
GROUP 5. SHINING A LIGHT ON YOURSELF
(AKA SELF PROMOTION)
LIKE: FATS, OILS & SWEETS (USE SPARINGLY!)
SERVINGS (RECOMMENDED FREQUENCY):
1 OUT OF EVERY 10 POSTS

GROUP 3. CURATE CONTENT
LIKE: MEAT, POULTRY, FISH, BEANS, EGGS
GROUP 4. A PICTURE SAYS 1,000 WORDS
SERVINGS (RECOMMENDED FREQUENCY): 2 - 3
OUT OF EVERY 10 POSTS LIKE: MILK, CHEESE & YOGURT
2 OUT OF EVERY 10 POSTS

GROUP 2: SHINE A LIGHT ON OTHERS
LIKE: FRUITS & VEGETABLES
2-3 OUT OF EVERY 10 POSTS
GROUP 1. DIRECT ENGAGEMENT
LIKE: BREAD, CEREAL, PASTA
3 - 4 OUT OF EVERY 10 POSTS



REMEMBER:
MUSIC FIRST
BE AUTHENTIC…
DON!’T JUST PROMOTE..
SHARE & ENGAGE
BUILD FANS FOR LIFE

TWITTER:
@af83media
@rynda

#mama83

MERCI!
contact@af83media.com

Rynda LAUREL
Vincent BOUTON
Timothée DE L AITRE All background photos by Rynda Laurel
Pierre-François YVEN Artist likeness and screengrabs for informational purposes only…

Rynda Laurel af83media- MaMA Music Presentation Recap

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