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~COVER PAGE~
1 name of the business
32
2 address
東京都某所
3 telephone number
0120-777-7777
4 name of owner
奥山俊樹オーナー
5 logo(a professional attractivelogo can be used to dress up the cover page)
6 submitted to(for financing only)

Executive Summary
A. Company name and type
32 and ice cream shop.
B. Goals or objectives of the plan
We establish the company where it is given children love and courage.
C. How the plan will be implemented
With a simple price and a reliable article, it is easy to buy children.
D. Effect of the plan on the business
Children eat ice cream and become happiness.
If you're obtaining a loan or equity your Executive Summary should also include:
A. Name of the business and the legal for of operation, e.g.
Service trade.
B. Amount of money needed
1,000,000,000 yen.
C. How the money will be used
Foundation of the shop, production of the article, salary to the employee,
and so on.
D. Effect of the money on the business
Profit is put the expansion of the store and support to the poor children.

IV. The Business
A. Description of the Business
1. What your business is, or will be if it is a start-up situation?
   "32" will be a start-up ice cream parlor located in leased space at shopping center and
amusement park in the whole country, ten years from now, shopping center in the world.
   A hundred-day option has been taken on this location.
   The estimated opening date is April 2011.
2. How you plan to run it?
It sells in the start and "32" sells the ice cream for the general
public to the major city in Japan.
An original ice cream factory will be established in several years, and
the ice cream is mass-produced.
The machine can save the labor cost because it produces ice creams.
High-level ice is produced, and it will aim at the further profit
acquisition for the well-to-do population in several years.
In the development of the commodity, only ice creams are produced by
using the material selected carefully.
3. Why you think it will be successful?
"32" will be successful because it can answer needs that the customer
requests.
It is to gather by the family, the shopping center and the amusement
park are the best for break time.
It is thought that "32" succeeds because of such a viewpoint.
B. Industry Analysis
・Is it a fad?
Yes, it is.
The high school student is mainly being supported by a wide generation.
・Is it seasonal?
No, it's not.
It is possible to eat in and out of season recently.
・Is it increasing or decreasing?
It is increasing.
・Does it simply grow with the population?
Yes, it does.
It is possible to eat in and out of season recently.
・Is the market always there, always the same?
No, it's not.
It thinks about not only the child but also the green tea flavored ice
cream, etc. for the senior citizen.
・What are the factors affecting the growth of the market, and of market
share?
Development of commodity suitable for eminence of company name, location
of each store, and customers' needs.
・Where are they located?

Shopping center and amusement park, etc. in which a lot of families gather.
・How large is the market?
It risks, and the ice cream industry has expanded the market to the
world whole country including "31".
・What are their characteristics?
The number of customers never decreases rapidly because it is being
supported by the customer of a wide generation.
・What percentage of that market is the business' share?
25%.
・Who are the potential customers for the business' product or service?
The young person can increase the number of senior citizen's customers
by the center and the product development.
C. Vision Statement
In five years, "32" will plan an original ice cream production line.
And, expansion plans will be developed for company owned and franchise
locations in other country.
D. Vision Trigger
The main vision trigger will be the catchy slogan: "Pleasure and
laughter to you!"
The vision trigger will emphasize the togetherness of the family and the
friend in eating ice.
A lot of numbers of customers are expected to increase by giving
laughter and pleasure to eat.
E. Mission Statement
We, the employees and management of "32", make this pledge to you, our
valued customers:
・We pledge that we will product a fresh ice creams in a sanitary
environment.
  ・We pledge that we will manufacture the ice cream that considers
nourishment, and urge the growth of a child.
  ・We pledge that we will guarantee laughter and pleasure to all the
people who ate the ice cream.
・We pledge that we will continue management it coexists with the
surrounding environment, and without the trouble.
  ・We pledge that we will think that each one of the customer is Man
of Destiny, and value my customer by a polite serving.
  ・We pledge that we will research the product suitable for customer's
needs, and will manufacture the first customer commodity in the future.
  ・We pledge that we will correspond promptly to the customer's question.
・With dissatisfaction in our correspondence, we do not get the calculation.
F. Business Objectives
"32" will have these business objectives during its first three years of
operation:
1. Owner draw of 2,000,000 yen per month in Year 1.
2. Cash balance of 25,000,000 yen at the end of Year 1.
3. Owner draw of 4,000,000 yen per month in Year 2.
4. Cash balance of 10,000,000 yen at the end of Year 2.
5. Owner draw of 3,000,000 yen per quarter in Year 3.
    6. Cash balance of 5,000,000 yen at the end of Year 3.


~BUSINESS OPERATIONS: MARKETING~
A
MARKETING
PRODUCT
Aims to develop better products and hygiene becomes your eye.
The sale also would like to meet seasonal and limited edition which each generation.
PRICE
Get the cheaper prices at the root of your own stuff, but I want to buy a child-friendly prices.
Will
also seek to identify other companies that offer a variety of other coupons.
PLACE
The location of schools and school road with heavy traffic along the road, out in the big
stations and
stores, aims to be accepted by young and old shops.
PROMOTION
Division will also compete in individual and company take the approach that assigns rewards
based
on the profits have produced.
By doing so, become a company better.
BUSINESS OPERATIONS: COMPECTIVE ANALYSIS
B COMPETITIVE ANALYSIS
   
1 31 アイスクリーム 東京都品川区上大崎3-2-1 目黒センタービル 尾崎仙次
2 ハーゲンダッツジャパン株式会社 東京都目黒区上目黒2-1-1 石井靖幸
3 コールドストーンクリーマリージャパン株式会社 東京都港区麻布十番2-10-3 マイスクエア
ビル4F
澤田貴司
4 フォーモストブルーシール株式会社 沖縄県浦添市牧港5丁目5番6号 苅谷奨治


Items               31 ice cream            Haagen­Dazs        Cold Stone        フォーモストブルーシール
Days Open      7 days a week                7 days a week 7 days a week 7 days a week
Price Level      low                        High               Low                Moderate
Specialty         Icecream flavors Yogurt                      Low Prices         unknown
Sandwiches Yes                              No                 Yes                 No
Breakfast        Yes                         No                No                  No
 Items
Reputation      Excellent                   Excellent          Excellent           Excellent
Years               Unknown                 Twenty six         Five                Ten
In Business
Discounts            Senior/Special         Special            Senior              Special Promotion
                Promotions         Promotions

National          Yes              Yes                Yes                 No
Chain
Methods of
Promotion      Yellow Pages        Yellow Pages Yellow Pages              Yellow Pages
              Newspaper            Newspaper    Flyers                    Newspaper
              Apparel              Radio/TV                               Radio/TV

BUSINESS OPERATIONS:LEGAL STRUCTURE
C LEGAL STRUCTURE
Our fully automatic soft making machine will be operated as a sole-proprietorship owned by
J.B.
Entrepreneur.
BUSINESS OPERATIONS: MANAGEMENT EXPERTISE
D
MANAGEMENT EXPERTISE
The owner, J. B. Entrepreneur, has founded three highly successful food service
businesses in the Valley City area. The owner holds an undergraduate business degree
and an MBA from the School of Entrepreneurship, California State University, Valley
City. J.B. Entrepreneur has also received a Diploma of Merit from the International
Premium Ice Cream Institute, Paris, France.
J. B. Entrepreneur’s  extensive business enterprises have used several reputable
Valley City professionals who provide business services. These include the Goldsmith
Insurance Agency, Jerome and Company CPAs, and Jensen, Barker, and Symthe law
firm. The owner has had a long term banking relationship with Valley City National
Bank.
J. B. Entrepreneur is also a highly regarded consultant to food service businesses in
Central California. Although consulting income is not included in the financial
projections of this plan, J. B. Entrepreneur usually consults five hours per week at
$90/hr plus travel expenses; fee for a day’s  consulting is $600 plus travel expenses.
BUSINESS OPERATIONS: SUPPORT PERSONNEL
E SUPPORT PERSONNEL
The majority of the employees will work part-time with a full-time manager. Student
employees will earn $7/hr. initially with an opportunity for pay increases. The manager will be
paid 10% above prevailing salary levels. A policy of promotion from within will be adopted.


 Summary  
The business summary is the most important and perhaps the most difficult part of the
business plan. This is where you can bring together the different parts. If your points
make sense and leave the reader with the conclusions you want drawn, then you
have done your job. The tone should be positive. The reader should have a feeling
of confidence in the plan. This feeling will be enhanced if the writing is clear, direct,
brief and to the point.



Supporting Documentation  
    1. Resume
       Resume is important. Cite experience and capabilities that contribute directly
       to your understanding and operation of the business. Include your education,
       volunteer activities, or outside activities.

    2. Letter of Intent
       If you are going to catering parties, manufacturing, importing or exporting
       goods, and have commitments from prospective clients, include their letters of
       intent to do business with you. Related to letters of intent are in-hand
       purchases orders that are forms rather than letters.

    3. Letter of Recommendation
       Include two or three letters of reference from people who know you. These
       can be business or community leaders, friends, or business associates. A
       reference letter should be short, saying how long the person has known you,
       and something about your good character.

    4. Special Awards, Achievements

    5. Newspaper and Magazine Clippings
       If you or your business have favorable publicity for business, public service, or
       civic awards, include copies of new clippings as part of your supporting
       documents. Also, include news items that relate to your business.

    6. Additional Relevant Information Supporting Your Business
This section may include: a building lease, a franchise agreement; a purchase
agreement; copies of licenses and permits; specifications and cost
breakdowns; a partnership agreement; and articles of incorporation.

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Week7 perfect

  • 1. ~COVER PAGE~ 1 name of the business 32 2 address 東京都某所 3 telephone number 0120-777-7777 4 name of owner 奥山俊樹オーナー 5 logo(a professional attractivelogo can be used to dress up the cover page) 6 submitted to(for financing only) Executive Summary A. Company name and type 32 and ice cream shop. B. Goals or objectives of the plan We establish the company where it is given children love and courage. C. How the plan will be implemented With a simple price and a reliable article, it is easy to buy children. D. Effect of the plan on the business Children eat ice cream and become happiness. If you're obtaining a loan or equity your Executive Summary should also include: A. Name of the business and the legal for of operation, e.g. Service trade. B. Amount of money needed 1,000,000,000 yen. C. How the money will be used Foundation of the shop, production of the article, salary to the employee, and so on. D. Effect of the money on the business Profit is put the expansion of the store and support to the poor children. IV. The Business A. Description of the Business 1. What your business is, or will be if it is a start-up situation?    "32" will be a start-up ice cream parlor located in leased space at shopping center and amusement park in the whole country, ten years from now, shopping center in the world.    A hundred-day option has been taken on this location.    The estimated opening date is April 2011. 2. How you plan to run it? It sells in the start and "32" sells the ice cream for the general public to the major city in Japan. An original ice cream factory will be established in several years, and the ice cream is mass-produced. The machine can save the labor cost because it produces ice creams. High-level ice is produced, and it will aim at the further profit acquisition for the well-to-do population in several years. In the development of the commodity, only ice creams are produced by
  • 2. using the material selected carefully. 3. Why you think it will be successful? "32" will be successful because it can answer needs that the customer requests. It is to gather by the family, the shopping center and the amusement park are the best for break time. It is thought that "32" succeeds because of such a viewpoint. B. Industry Analysis ・Is it a fad? Yes, it is. The high school student is mainly being supported by a wide generation. ・Is it seasonal? No, it's not. It is possible to eat in and out of season recently. ・Is it increasing or decreasing? It is increasing. ・Does it simply grow with the population? Yes, it does. It is possible to eat in and out of season recently. ・Is the market always there, always the same? No, it's not. It thinks about not only the child but also the green tea flavored ice cream, etc. for the senior citizen. ・What are the factors affecting the growth of the market, and of market share? Development of commodity suitable for eminence of company name, location of each store, and customers' needs. ・Where are they located? Shopping center and amusement park, etc. in which a lot of families gather. ・How large is the market? It risks, and the ice cream industry has expanded the market to the world whole country including "31". ・What are their characteristics? The number of customers never decreases rapidly because it is being supported by the customer of a wide generation. ・What percentage of that market is the business' share? 25%. ・Who are the potential customers for the business' product or service? The young person can increase the number of senior citizen's customers by the center and the product development. C. Vision Statement In five years, "32" will plan an original ice cream production line. And, expansion plans will be developed for company owned and franchise locations in other country. D. Vision Trigger The main vision trigger will be the catchy slogan: "Pleasure and laughter to you!" The vision trigger will emphasize the togetherness of the family and the friend in eating ice.
  • 3. A lot of numbers of customers are expected to increase by giving laughter and pleasure to eat. E. Mission Statement We, the employees and management of "32", make this pledge to you, our valued customers: ・We pledge that we will product a fresh ice creams in a sanitary environment.   ・We pledge that we will manufacture the ice cream that considers nourishment, and urge the growth of a child.   ・We pledge that we will guarantee laughter and pleasure to all the people who ate the ice cream. ・We pledge that we will continue management it coexists with the surrounding environment, and without the trouble.   ・We pledge that we will think that each one of the customer is Man of Destiny, and value my customer by a polite serving.   ・We pledge that we will research the product suitable for customer's needs, and will manufacture the first customer commodity in the future.   ・We pledge that we will correspond promptly to the customer's question. ・With dissatisfaction in our correspondence, we do not get the calculation. F. Business Objectives "32" will have these business objectives during its first three years of operation: 1. Owner draw of 2,000,000 yen per month in Year 1. 2. Cash balance of 25,000,000 yen at the end of Year 1. 3. Owner draw of 4,000,000 yen per month in Year 2. 4. Cash balance of 10,000,000 yen at the end of Year 2. 5. Owner draw of 3,000,000 yen per quarter in Year 3. 6. Cash balance of 5,000,000 yen at the end of Year 3. ~BUSINESS OPERATIONS: MARKETING~ A MARKETING PRODUCT Aims to develop better products and hygiene becomes your eye. The sale also would like to meet seasonal and limited edition which each generation. PRICE Get the cheaper prices at the root of your own stuff, but I want to buy a child-friendly prices. Will also seek to identify other companies that offer a variety of other coupons. PLACE The location of schools and school road with heavy traffic along the road, out in the big stations and stores, aims to be accepted by young and old shops. PROMOTION Division will also compete in individual and company take the approach that assigns rewards based on the profits have produced. By doing so, become a company better. BUSINESS OPERATIONS: COMPECTIVE ANALYSIS
  • 4. B COMPETITIVE ANALYSIS     1 31 アイスクリーム 東京都品川区上大崎3-2-1 目黒センタービル 尾崎仙次 2 ハーゲンダッツジャパン株式会社 東京都目黒区上目黒2-1-1 石井靖幸 3 コールドストーンクリーマリージャパン株式会社 東京都港区麻布十番2-10-3 マイスクエア ビル4F 澤田貴司 4 フォーモストブルーシール株式会社 沖縄県浦添市牧港5丁目5番6号 苅谷奨治 Items               31 ice cream            Haagen­Dazs        Cold Stone        フォーモストブルーシール Days Open      7 days a week 7 days a week 7 days a week 7 days a week Price Level      low High Low Moderate Specialty         Icecream flavors Yogurt Low Prices unknown Sandwiches Yes       No Yes No Breakfast        Yes No No No Items Reputation      Excellent Excellent Excellent Excellent Years               Unknown Twenty six Five Ten In Business Discounts          Senior/Special Special Senior Special Promotion Promotions Promotions National          Yes Yes Yes No Chain Methods of Promotion      Yellow Pages Yellow Pages Yellow Pages Yellow Pages Newspaper Newspaper Flyers Newspaper Apparel Radio/TV Radio/TV BUSINESS OPERATIONS:LEGAL STRUCTURE C LEGAL STRUCTURE Our fully automatic soft making machine will be operated as a sole-proprietorship owned by J.B. Entrepreneur. BUSINESS OPERATIONS: MANAGEMENT EXPERTISE D MANAGEMENT EXPERTISE The owner, J. B. Entrepreneur, has founded three highly successful food service businesses in the Valley City area. The owner holds an undergraduate business degree and an MBA from the School of Entrepreneurship, California State University, Valley City. J.B. Entrepreneur has also received a Diploma of Merit from the International Premium Ice Cream Institute, Paris, France. J. B. Entrepreneur’s  extensive business enterprises have used several reputable Valley City professionals who provide business services. These include the Goldsmith Insurance Agency, Jerome and Company CPAs, and Jensen, Barker, and Symthe law firm. The owner has had a long term banking relationship with Valley City National Bank. J. B. Entrepreneur is also a highly regarded consultant to food service businesses in
  • 5. Central California. Although consulting income is not included in the financial projections of this plan, J. B. Entrepreneur usually consults five hours per week at $90/hr plus travel expenses; fee for a day’s  consulting is $600 plus travel expenses. BUSINESS OPERATIONS: SUPPORT PERSONNEL E SUPPORT PERSONNEL The majority of the employees will work part-time with a full-time manager. Student employees will earn $7/hr. initially with an opportunity for pay increases. The manager will be paid 10% above prevailing salary levels. A policy of promotion from within will be adopted. Summary   The business summary is the most important and perhaps the most difficult part of the business plan. This is where you can bring together the different parts. If your points make sense and leave the reader with the conclusions you want drawn, then you have done your job. The tone should be positive. The reader should have a feeling of confidence in the plan. This feeling will be enhanced if the writing is clear, direct, brief and to the point. Supporting Documentation   1. Resume Resume is important. Cite experience and capabilities that contribute directly to your understanding and operation of the business. Include your education, volunteer activities, or outside activities. 2. Letter of Intent If you are going to catering parties, manufacturing, importing or exporting goods, and have commitments from prospective clients, include their letters of intent to do business with you. Related to letters of intent are in-hand purchases orders that are forms rather than letters. 3. Letter of Recommendation Include two or three letters of reference from people who know you. These can be business or community leaders, friends, or business associates. A reference letter should be short, saying how long the person has known you, and something about your good character. 4. Special Awards, Achievements 5. Newspaper and Magazine Clippings If you or your business have favorable publicity for business, public service, or civic awards, include copies of new clippings as part of your supporting documents. Also, include news items that relate to your business. 6. Additional Relevant Information Supporting Your Business
  • 6. This section may include: a building lease, a franchise agreement; a purchase agreement; copies of licenses and permits; specifications and cost breakdowns; a partnership agreement; and articles of incorporation.