The document discusses opportunities in the travel industry. It notes that the online travel industry generated $61 billion in revenue in 2008, with major companies like Ctrip, Expedia, and MakeMyTrip. The online travel market is segmented into booking/reservations, information, and applications. The document recommends focusing on the information segment to take advantage of consumers' high involvement in travel information, as well as targeting both the 2 billion internet users and 5 billion mobile users globally.