Margin
03
● Package your product with their other
vendors (integrations)
● Lean on partner for Services delivery
Logos
02 ● Intro your biggest customers
● Joint account planning
Cash Flow
01 ● Strong referral program
● Pay top of market for good business
Expansion
04 ● Give them an exclusive territory or
vertical
Notes de l'éditeur
Misconception: You must work with the SAPs of the world to have a successful channel program.