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Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
See more. Know more. Do more.
Lucidchart is a visual workspace that combines diagramming,
data visualization, and collaboration to accelerate
understanding and drive innovation.
of the Fortune 500 rely
on Lucidchart
96%15M
Lucidchart users
700K
new users added
every month
180+
countries
500
employees
114M
total funding
raised
Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
Culture of
Experimentation
Rapid learning through structured trial and error
Growth
Team
The Creation
What worked that we
didn’t think would work
Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
What didn’t work that
we expected to
Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
What failed initially and
then ended up working
Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
1. De-risk the
experiment
2. Understand
dynamics
3. Test and iterate
Doggo
Making it Visual
Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
Trying to go viral
Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
Doggo
Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
Top Lessons Learned From Our Best and Worst Marketing Experiments with Lucidchart
Learnings
1. Encourage trial and error
2. Don’t blindly trust the data
3. Fail fast and fail often-but
learn along the way
4. Good ideas can come from
anyone
Thank you

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