5. 05
Conveying
your
messages
Understand the audience
If you can touch the audience soft
spot/problem/hurdle, you are in control
of the whole presentation
Tell a story
Weave your presentation into a story
telling. This will make your
presentation more memorable.
Audiences are not robots.
Differentiation
You have to be different, stand out,
above the average. Sell like crazy!
7. 1
2
3
07
Problem
If the investors can understand your
problem, they will emphatize more
Solution/Value Proposition
Your product, lay out key benefits
Business Model
Business model should be clear, as few
words as possible
Basic
Pitch deck
structure
8. 4
5
08
Competition
Never say that you are the first in
market!
Founding Team
Investor invest in founders. One slide for
each founder.
Basic
Pitch deck
structure 6 Asking/Fundraising
Call to action, your final objective, the
purpose of you presenting in the first
place
11. 11
Content of Slides
Involve the audience
Three bullet points rule
Avoid geeky jargons
Ask rethoric questions, make a small quiz
If there are more than three bullet points, then it's too much
Consider your audience peasants
12. 12
If there is a point that you
think is important, use
contrast