This White Paper illustrates how we are
helping our Clients’ businesses be transformed with the power of Mobile. From injecting new life to
Marketing activities, connecting deeper with consumers to improving internal efficiencies, we’ve
helped Clients Define, Build and Deliver some exciting Mobile Solutions.
2. What’s in this White Paper
Introduction 2
IT Services Company Re-engineers Operations Model with the use of an
HTML5 based Mobile Solution 3
Loyalty Marketing Services Provider Extends its Platform to Mobile 4
Power of SAP meets iPad’s Mobility for a Global Manufacturing Company 6
Mobile as a Business Enabler 7
Introduction
Mobile has become one of the most powerful tools for businesses in connecting with their
customers, cutting down costs and driving efficiencies. This White Paper illustrates how we are
helping our Clients’ businesses be transformed with the power of Mobile. From injecting new life to
Marketing activities, connecting deeper with consumers to improving internal efficiencies, we’ve
helped Clients Define, Build and Deliver some exciting Mobile Solutions.
While the business benefits of a Mobile Solution are significant, success depends largely on
having a solid Mobility Strategy and Project Execution. The companies featured in this White
Paper by engaging Sabre Technologies, took a phased approach to its Mobile Solution. We guided
them through a comprehensive solution Blueprinting phase initially, that helped map out the
Solution and crystalized business and technical requirements. Utilizing its Mobile App
Development Frameworks, we then rapidly developed robust Applications that are now helping
these businesses to be transformed.
2
3. IT Services Company Re-engineers Operations Model with
the use of an HTML5 based Mobile Solution
The Company is a Single-source provider for multi- site and multi-vendor retail equipment
support. It is headquartered in Charlotte, NC with offices across the Nation.
The Company’s business model involves a Field Operation where Technicians are
assigned Service Requests and are dispatched to Client facilities. The Field Force consists
of 400 Technicians and is expected to grow up to 600 by 2013.
The Challenge
One of the biggest concerns with the Company’s current Operations Model was the Web-
based system that is used to manage Service Requests and Track Service calls.
Technicians are expected to carry a Laptop around when making their day-to-day Service
visits. A significant time is taken up in powering up a laptop, logging-in to the system and
doing data entry. It also meant heavy infrastructure costs on the ware-and-tear of the
Laptops in the field.
While a mobile based solution was identified to bring in significant efficiencies in this
process, the concerns around which Platform/Device is best, cost implications around
developing Native Apps for each platform etc. was holding up the progress.
HTML5 Brings the Answers
With the growth of HTML5 and JavaScript technology, supporting multiple devices became
a possibility. The vision was to create a solution that is device agnostic and available on
leading Smartphone and Tablet devices. We Designed and Architected the Mobile Web
Solution that transforms the way the IT Services Provider works.
Why HTML5
HTML5 introduces many cutting-edge features that enable developers to create apps and
websites with the functionality, speed, performance, and experience of desktop and native
applications. But unlike desktop or native applications, apps built on the web platform can
1
reach a much broader audience using a wider array of devices
3
4. Some of the features that will go in to the App –
Service call management – viewing, updating and being alerted for Service
Requests through Application Workflows.
Scan barcodes – the Web App integrates with native barcode readers
Part request that integrates with a backend inventory control system
Track shipped parts using Fed-Ex tracking codes via Web Service calls
Offline capabilities through the Mobile Browser’s local database
View Client locations on Maps and get directions
Benefits Expected through the HTML5 based Mobile Solution
Bring in greater efficiencies across the Company’s growing field-force operation
To enhance collaboration of Field Technicians
Minimize errors and reduce hassle of manual data entry
Speedy response times and thereby improve customer satisfaction
Reduce hardware and infrastructure costs
Loyalty Marketing Services Provider Extends its Platform to Mobile
The Company is a New York based Loyalty, Rewards and Affinity marketing solutions
provider. Through exclusive partnerships with over 200 banks and multiple card
processors, the Company analyzes the spending patterns of over 60 million Credit and
Debit cardholders — over five billion transactions a year. This access to spending habits
of consumers enables the client to develop highly targeted marketing, rebate rewards,
experiential benefits and editorial content that drive deeper customer relationships for
the partners they serve.
The Opportunity
With mobile technology becoming a vital aspect of consumer lives, the Company
identified the opportunity to develop a unique and new way of reaching consumers. One
initial recommendation by DSS was the move towards Native Apps that would help
maximise end user adoption. Availability through App Marketplaces, Usability and
ability to utilize the device’s native capabilities such as GPS and Maps were main
drivers towards this approach. iPhone, Android and BlackBerry were identified as the 4
Marketplaces to target.
5. A white label application was developed as the base
product, giving the ability to easily re-brand and distribute
the Application to their Clients.
Features and Benefits
The application is integrated with the Company’s web based
platform through an API. This gives the ability to target highly
relevant offers such as cash backs and discounts to each user.
Users can search for special offers by a zip code or key word. A
featured promotion will also be displayed depending on the user’s
spending habits.
The solution is an innovative way of marketing to consumers,
increasing loyalty and targeting them through highly relevant
The first custom branded App was launched for a Financial
offers. For the Consumer, it’s a great way to save money and find Institution. Customers will be able to log in using their
deals. For Retailers, it’s a way of reaching highly relevant target existing Cash Rewards user identification and
consumers. And for Banks, it enhances customer loyalty and use password. Customers will be able to earn up to 20% back
at retailers like Borders, Ace Hardware, Banana Republic,
of their Debit/Credit cards.
Avis Car Rental, Duane Reade, and more.
5
6. Power of SAP meets iPad’s Mobility for a Global
Manufacturing Company
MAS Holdings is a global manufacturing company servicing major Brands
such as Victoria’s Secret, Gap, Nike etc. The company’s strength has been
its ability to bring innovation to the way it operates and services its Clients.
MAS was one of the 1st Companies to adopt SAP’s Apparel and Footwear
Solution (SAP AFS™). It also thrives on Lean Manufacturing practices.
The Challenge
As the Business changed rapidly over the years, the need to gain better
visibility and provide the Management with tools to make proactive decisions
was an urgent need. One key aspect in MAS’s operation is the efficient
management of all activities from conceptual design to bulk delivery. This
flow of activities is referred to as the ‘Critical Path’.
When SAP meets iPad
We developed both web and iPad based Applications that help manage the
Critical Path in MAS’s production flow. The Solution makes use of data that
is already available in SAP and presents it in an intuitive, rich, format to the
users on Web and Mobile Devices.
This solution replaces some of the legacy spreadsheet based systems that
were being used by the MAS staff. It is expected to bring significant
efficiencies to the manufacturing process and give Users the visibility to
make proactive decisions.
The next phase will be to give Clients of MAS access to the iPad and Web
Apps, further improving transparency and collaboration.
6
7. Mobile as a Business Enabler
The Case Studies discussed in this White Paper are just handful of ways in which our clients are
utilizing Mobile Solutions to enable their business. However, the success of a mobile solution
depends to a great extent on having a solid mobility strategy. The companies featured in this White
Paper adopted a process similar to the one described below.
Blueprinting Design
A good initial step generally is to start off with a solution Designing for Mobiles and multiple platforms needs to be
Blueprinting phase, identifying the Business Requirement and considered early on in the process. Along with the
mapping out a robust Mobile solution. It is important to get as Requirements and Solution Blueprints, creating Design
many stakeholders as possible involved during this stage. sketches and wireframes for your Application will help visualize
Getting the end-users’ input early on will be key to the solution’s what the end product would look like. This is also a handy tool
success. to generate user feedback.
Develop Deploy
Each Mobile platform requires its unique approach and a Depending on whether it’s an internal or a publicly available
different set of programming skills. A method that we utilize Application, the deployment needs to be planned initially. This
during this phase is to use Agile, App Dev frameworks and would include consideration on the type of licensing required as
Libraries that are prebuilt. This helps significantly cut down well as an App distribution strategy around it.
development time and effort.
Sabre Technologies can help you take your Enterprise Mobile Application through each of these stages. We are helping
the Clients featured in this White Paper as well as many others realize the benefits of Mobile Solutions. Contact us to
have a free, initial Discovery session. Email: contact@sabreetch.com | Phone: + 94114768800
Sabre Technologies Contact Us
752 Orion IT Park 7
Email: contact@sabretch.com
Colombo 09 Tel: + 94114768800
Sri Lanka www.sabretch.com