Please download the PPT to be able to view embedded videos. The presentations is a collection of statistics and case studies from the digital world. It is an attempt to showcase the potential of digital technologies and how they can shape the future e-commerce market, especially in India.

1. We Shop @ Digital
Presented By:
Puneet Sachdev
e: puneetsachdev27@gmail.com

2. Online Shopping is
growing at its full pace
E-Commerce in March 2015 at a Glance:
• 13% of the population used a pc to research a product
• 14% of the population bought something online via PC
• 9% of the population searched and bought something
online via mobile phone
8.90%
10%
15%
15.20%
25.20%
37.40%
38%
56%
64.40%
95.30%
1925.10%
2199.90%
0.00% 500.00% 1000.00% 1500.00% 2000.00% 2500.00%
Others
Dell
Zivame
HomeShop18
eBay
App Store
India Online
Junglee.com
Jabong.com
Flipkart
Snapdeal.com
Amazon
Brand Shares (Global) | Year-on-Year Growth (%) 2013-14

3. And this is how we can have an overview of it…
Key Points:
• The average annual
expenditure of Indians on
online purchase is expected to
rise by 67% to Rs.10,000 in
2015
• E-commerce industry is valued
at 17bn dollars
• Compounded annual growth
rate of the industry is 35%
• Apparel purchase is drawing
the maximum attention
amongst others followed by
computers and electronics

4. The money is pouring in…
Heavily!
Survey conducted in top 35 cities in India, among 33.8 Million Active Internet Users,
who access the Internet at least once in a month.

5. And the industry is in consolidation phase…
…with bigger and powerful players taking a lead

6. While many players are trying to determine new market opportunities…
PayTm MobiKwik

7. …Some others are trying to find their niche
May 2015: Myntra becomes the
first Indian e-commerce portal to
sell only through application
Shopclues trying to establish its pricing as ‘wholesale rates’

8. And some others are concentrating on growing their seller platform
And improving their services
Snapdeal trying to reach out to sellers through TVCs
Flipkart ties up with Mumbai’s Dabbawalas to improve its
delivery service

9. What are we buying?

10. Some of us will just go through your catalogue details

11. Debit cards/Internet banking as  Credit cards COD
And how we prefer to
pay

12. To the shops that top

13. And their presence on Social Media platforms

14. So, what’s next in e-commerce?

15. Bridging the gap between real and virtual world…
…To enhance your shopping experience
Web3D Studio providing 3D portfolio for online products.
Augmented Reality application making online shopping a
better experience

16. Because it is important to reach people, when they need you
Amazon Dash helping its customer maintain their daily stocks
Casino Next shopping experience in mall through NFC

17. And for this Social Media is also being used…
Twitter offering shopping festival from its application itself
Amazon taking orders through social media platform
using #AmazonCart

18. Even Payment Modes are being simplified…

19. Because customers love convenience!
Coin offering a use single credit card convenience to its customers
Safran Morpho offering payment service through
biometric authentication

20. New opportunities also being mined in e-commerce…
…to compete against e-commerce
Shopsity’s new service is to drive customers from online retail to
the offline stores available near them.
Zakoopi is running a similar service for Delhi-NCR

21. But something even more relevant is coming for future e-retail

22. And its an “Omni-Channel Shopping Experience”

23. And just one more point to note before
we conclude

24. Indians Just Loves “Good DEALS!”

25. “Yesterday's home run don't win today's games”
-Babe Ruth