Understanding market, customer and competition through market research

1. Understanding Market,
Customer & Competition through
Market Research
Dr. Sachin Mohan Bhide
Strategy Designer
Eha Management Consultancy
9823038828
sachin@ehamanagementconsultancy.com
http://goo.gl/m6GFJ3
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2. UNDERSTANDING MARKET
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What is the market size?1
What’s the market location?2
Which factors influence your market?3

3. CUSTOMER
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1 C – Clarify
2 U – Unlearn
3 S – Specific
4
T – Timely
5O – Objective
6M – Medium
7E – Effective
8
R – Reach
Your text
here

4. UNDERSTANDING YOUR
COMPETITION
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The primary
parameter for
your
competition
analysis should
be location.
Identify top
strengths of your
competitors.
Identify top
weaknesses of
your
competitors.
Identify pricing
of the
competitors.
Explore what
marketing
activities
competitors are
doing.
Examine reliability
of your
competitor’s
products/services.
Evaluate
reputation of
your
competitors.

5. MARKET RESEARCH
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Action
1
Objective
2
Budget
3
Method
4