Product management boils down to owning the vision, design, and execution for your product. This presentation walks you through the roles and responsibilities of product managers and attributes of the most successful product folks. Enjoyed this presentation? Subscribe to my weekly essays at http://www.sachinrekhi.com

1. What is Product Management?
Sachin Rekhi

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Agenda
 About Me
 What is Product Management
 Attributes of Successful Product Managers
 Lessons Learned from LinkedIn

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About Me
Entrepreneur
LinkedIn Products
Mac OS X MavericksLinkedIn Contacts

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What is Product Management?
Product management boils down to owning the
vision, design, and execution of your product.

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Vision
1. Formulate your vision
– Audience you are targeting
– Distinct problem you are solving
– Unique solution that will win the market
2. Evangelize the vision to your team
– Start by building strong conviction in yourself
– Craft your vision into a compelling narrative
– Deliver the narrative continuously

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Design
1. Determine the right feature set
– To achieve a 10x improvement over existing solutions
– Feature prioritization is a balance between art and science
2. Collaborate with your designer
– Ensure the user experience appropriately delivers on the
vision and core differentiation
3. Author detailed specifications
– Guide developers to efficiently implement the final design

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Execution
1. Drive project management
– Break down the roadmap into concrete tasks
– Track progress of tasks
– Triage bugs and feature suggestions
2. Be resourceful to resolve any blockers
– Fill in gaps in resources
– Resolve open issues
– Respond to industry changes, competitors, customers
3. Improve execution cadence
– Seek ways to improve team performance

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Attributes of Successful Product Managers

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Importance of Focus
You have to make every single detail perfect.
And you have to limit the number of details.
Jack Dorsey
Twitter/Square

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Role as Product Editor
My role as the product editor is to curate
ideas and make sure the best ideas bubble
up to the top.
Jack Dorsey
Twitter/Square

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IDEO HCD Model: Desirability / Feasibility / Viability
David Kelley
IDEO

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Eric Ries: Minimum Viable Product (MVP)
 Eric Ries popularized the concept of focusing on
developing a minimum viable product as a lean approach
to new product innovation
 A minimal viable product has just those features that allow
the product to be deployed, and no more
 This approach reduces waste by getting crucial feedback
on the core experience early on before investing heavily in
R&D
Eric Ries
Lean Startup Author

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Lessons Learned from LinkedIn

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Growth
Growth lifts all boats.
Elliot Shmukler
LinkedIn

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Importance of Metrics
You can’t fix what you don’t measure.
David Henke
LinkedIn

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Leadership
Leadership is inspiring others to achieve
shared objectives.
Jeff Weiner
LinkedIn

17. http://www.sachinrekhi.com
17
@sachinrekhi