Product management boils down to owning the vision, design, and execution for your product. This presentation walks you through the roles and responsibilities of product managers and attributes of the most successful product folks.
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4. 4
What is Product Management?
Product management boils down to owning the
vision, design, and execution of your product.
5. 5
Vision
1. Formulate your vision
– Audience you are targeting
– Distinct problem you are solving
– Unique solution that will win the market
2. Evangelize the vision to your team
– Start by building strong conviction in yourself
– Craft your vision into a compelling narrative
– Deliver the narrative continuously
6. 6
Design
1. Determine the right feature set
– To achieve a 10x improvement over existing solutions
– Feature prioritization is a balance between art and science
2. Collaborate with your designer
– Ensure the user experience appropriately delivers on the
vision and core differentiation
3. Author detailed specifications
– Guide developers to efficiently implement the final design
7. 7
Execution
1. Drive project management
– Break down the roadmap into concrete tasks
– Track progress of tasks
– Triage bugs and feature suggestions
2. Be resourceful to resolve any blockers
– Fill in gaps in resources
– Resolve open issues
– Respond to industry changes, competitors, customers
3. Improve execution cadence
– Seek ways to improve team performance
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Importance of Focus
You have to make every single detail perfect.
And you have to limit the number of details.
Jack Dorsey
Twitter/Square
10. 10
Role as Product Editor
My role as the product editor is to curate
ideas and make sure the best ideas bubble
up to the top.
Jack Dorsey
Twitter/Square
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Eric Ries: Minimum Viable Product (MVP)
Eric Ries popularized the concept of focusing on
developing a minimum viable product as a lean approach
to new product innovation
A minimal viable product has just those features that allow
the product to be deployed, and no more
This approach reduces waste by getting crucial feedback
on the core experience early on before investing heavily in
R&D
Eric Ries
Lean Startup Author