Give to Get: Real-World Dividends from Social Networking
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Presentation given to the Boston Knowledge Management Forum on March 31, 2009
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Give to Get: Real-World Dividends from Social Networking
- 1. Give to Get: Real-World Dividends from Social Networking Presentation to the Boston KM Forum 31 March 2009 1
- 2. About Me • SharePoint Consultant with Knowledge Management Associates • Mobile knowledge worker • Project teams I work with are agile, constantly changing, never all in the room at the same time. 2
- 3. I’m a Consumer • Flickr photos • Q&A from community members • Articles & opinion about companies/products/topics • Blog content • Reviews • SlideShare • YouTube videos • Wikipedia 3
- 4. I’m a Producer • Flickr photos • Blog content • SlideShare • Forum questions & answers • Reviews • Delicious Links 4
- 5. Day in the life • Check company news before going to clients / check profiles of those w/whom I’m meeting • Change IM status so co-workers know where I am • Encounter issue at client site – research blogs, ask community (Twitter for fast response) • Link to good information on delicious • Take screenshots, upload to Flickr • Blog solutions w/screenshots • Share delicious links with clients • Search People info @client sites 5
- 6. Daily How I Use The Tools Weekly Monthly or occasionally Member Producer Consumer Since Flickr 11/9/05 Delicious 8/15/06 Blog 9/13/06 FaceBook 10/6/06 LinkedIn 10/20/2006 Twitter 12/19/06 SlideShare 2/15/09 KMA SharePoint Client SharePoint 6
- 7. How social tools serve me • Finding answers • Making connections – personal & professional. (Not just with colleagues but with partners, vendors, clients, as well as competitors, and those doing similar or complementary work in other locations.) • Creativity • My brand • My company • Ear to the ground / Having a grasp on what’s coming next • Maintaining relevance • The potato chip / coffee break 7
- 8. Recommendations 8
- 9. Reciprocate 9
- 10. Turn Chaos into Order • Simplify • Filter • Use tools • Measure 10
- 11. Find Yourself 11
- 12. Warnings & Concerns 12
- 13. The information that flows through these tools is difficult to capture. 13
- 14. Employees may break regulations by participating in informal discussions. 14
- 15. Most of these tools come with their own email account… 15
- 16. ...and their own profile. 16
- 17. These tools are a threat to national security. 17
- 18. You could get fired. 18
- 19. These tools might not be there next week. 19
- 20. Conclusion 20
- 21. Your stories? 21
- 22. Resources • Joel Oleson on Successful Twitter microblogging - http://www.sharepointjoel.com/Lists/Posts/Post.aspx?List=0c d1a63d%2D183c%2D4fc2%2D8320%2Dba5369008acb&ID=11 0 • Discussion – “Why do the securities industry compliance staff have such a negative view of Linkedin and other social media?” - http://www.linkedin.com/answers/finance- accounting/financial-regulation/FIN_FRG/411279- 548650?trk=NUS_ANSW_q_title&goback=%2Ehom • Guy Kawasaki on Twitter as “Twool” - http://blog.guykawasaki.com/2008/12/how-to-use-twit.html • 10 privacy settings every facebook user should know – http://www.facebook.com/ext/share.php?sid=143902080594 &h=wWGst&u=XrmPm 22
- 23. Tools • Xobni • ReTweetRadar, Twitterific, Twitrans, TwitSpy, Twilert, TweetDeck, TwitPic, TwitterFox, Twitstat, Tweetrush, Twitterfeed, Tweetpotato, Splitweet, Qwitter, Twhirl, Power Twitter • Company Buzz for LinkedIn • Google alerts • Delicious toolbar 23
- 24. For Microsoft SharePoint users: • Managing Social Networking with MOSS 2007 - http://go.microsoft.com/fwlink/?LinkID=98123 &clcid=0x409 • How to Get the Most Value from Social Computing for Business with Microsoft - http://download.microsoft.com/download/a/c /2/ac2fd45a-7749-43dc-9047- ceaea078a221/Get_the_Most_Value_from_So cial_Computing_for_Business.doc 24
- 25. Of Additional Interest • 10 creative uses for Twitter - http://www.sitepoint.com/blogs/2008/12/18/ the-10-most-creative-uses-for-twitter/ • Surgeons send 'tweets' from operating room - http://www.cnn.com/2009/TECH/02/17/twitt er.surgery/index.html • Student twitters his way out of jail - http://www.cnn.com/2008/TECH/04/25/twitt er.buck/index.html 25
- 26. Photo Credits Slide # Title & Author 2 Untitled by Winslow Martin 3 “Books” by Markus Moning 4 “Answering the nation's need for womanpower, Mrs. Virginia Davis made arrangement for the care of her two children…” from the Library of Congress 8 “Direction Signs” by Homer Simpson’s Donut 9 “Giving Thanks” by TheAlieness GiselaGiardino²³ 10 “chaos and order” by noniphon 12 “Commit No Nuisance Sign London” by greenwood100 13 “MX007S20 World Bank” - World Bank Photo Collection 14 “The line is in!” by Valerie Rice / zwanzig on Flickr 15 “Christmas Mail (LOC)” – Library of Congress 26
- 27. Photo Credits continued Slide # Title & Author 17 “One of America's new warships of the air, a mighty YB-17 bomber…” by Library of Congress 18 “Failwhale Desktop” by PJ for President 19 Various sources on Flickr 20 “Three Rivers Petroglyph Site 7/7” by Richard Johnson, a.k.a. rovingmagpie on Flickr 21 “Interviewing an Hysterical Witness to the Marachino Cherry Murder” by ricko 27
- 28. Thank You! Sadie Van Buren svanburen[at]kmainc.com Blog http://amatterofdegree.typepad.com/a_matter_of_degree/ Del.icio.us http://del.icio.us/sadalit Twitter http://twitter.com/Sadalit Flickr http://www.flickr.com/photos/sadalit/ Blip http://blip.fm/sadalit Also LinkedIn, Facebook, MySpace… 28