1. safefood and Social Media Dermot Moriarty Social Media Conference September 2010

3. Trained in the traditional skills of PR

4. Joined safefood in 2006

5. On Facebook and LinkedIn

6. Blogging at work, for work (some of the time)

7. Would spend my money based on others’ recommendations online

10. It offers an opportunity to interact with audiences that may normally be difficult to reach

11. It facilitates open and regular conversation channels with consumers

13. Ning networks

14. Blog

16. safefoodnetwork aimed at professional audience on island of Ireland e.g. latest research papers, articles of interest

17. safefood_eu linked with FB page with more consumer focused content e.g. food safety issues, topics on FB

18. We follow organisations & individuals involved in food safety & healthy eating

20. Will build on successes of previous “traditional” research networks

21. Will broaden participation from researchers and the wider food industry

22. Will create an online environment to share knowledge & information, collaborate on projects and encourage interaction

25. Weekly post with guest posts from colleagues (when I let them), including our CEO

26. About topics that interest me and the food culture around me

29. General advice on food safety & healthy eating issues

30. Conversations around targeted activities (Take on the Take Away)

34. 256 wall posts & comments over 6 weeks

35. 195 likes

36. Average of 475 page views per week

38. There's be no panic of bacteria in hot oil at 180*c

39. Did anyone see the chef using the brown tray for thr raw chicken prior to cooking, he used the same tray without wiping it for the cooked chicken.

40. How do you know it was the same tray???

41. I was expecting more Healthy options as well as beating the clock and taste. But I did enjoy it.

42. I made grilled turkey breast with couscous and fresh salad the other day. Took all of 15 mins to lash together. Really low fat too!

43. Will he come round and wash my dishes I think not

47. Free, independent, practical advice

48. Interactive tools for users – e.g. food diaries, goal tracker

49. 20,000 registered users online at www.safefood.eu/weigh2live

50. Soon to be accessible through Facebook profile

54. Today’s social media audience..

55. Today’s social media audience…

56. “Looking at the proliferation of personal web pages on the net, it looks like very soon everyone on earth will have 15 Megabytes of fame.” M.G.Siriam

57. www.rayesmustard.com/

58. Thank you! dmoriarty@safefood.eu www.safefood.eu/en/Blog www.facebook.com/safefood.eu