22. BOOSTED POST
• A boostedpost is the most basic advertising you can do on Facebook
• You are allocating your advertising budget to a post already on your
page
• Boosted posts are typically used when the goal is to achieve audience
engagement such as post likes, shares and comments.
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24.
25.
26. FACEBOOK AD
• More advanced way to advertise
• Requires a Facebook Ad Manager Account
• Greater Options that include: likes, clicks to website, app installs, app
engagement, website conversions, event responses, offer claims, video views &
local awareness.
• Call to Action Buttons
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28.
29. How many of you manage your
organization’s social media?
41. ADS MANAGER STEPS
1. Setup a Business Manager Account
2. Navigate FacebookAds Manager
3. Select an Ad Objective
4. Select Your Audience
5. Set Your Budget
6. Decide where to run your ad
7. Create Your Ad
8. Place Your Order
9. Monitor Performance
Source: Facebook Business
Ads Help Center
42. DETAILED TARGETING
Detailed targeting is a targeting option available in the
"Audience" section of ad set creation that allows you to
refine the group of people we show your ads to. You can do
this with information such as additional demographics,
interests and behaviors Source: Facebook Business
Ads Help Center
43. DETAILED TARGETING
• Ads they Click
• Pages they engage with
• Activities and travel preferences
• Age, gender, location
Source: Facebook Business
Ads Help Center
44. DETAILED TARGETING STEPS
1. AFTER you choose a campaign objective
2. Select your Audience (location, age, gender etc)
3. Select the Detailed Targeting (interests, behaviors, demographics)
4. Narrow Audience
LOCATION TARGETING STEPSSource: Facebook Business
Ads Help Center