5. EVENT PORTFOLIORodeoAustin
South TexasState Fair
RodeoBelton/4thof July
Celebration
BrazosValley Fair
HeartO' TexasFair & Rodeo
Amarillo Tri-State Fair
FortBend County Fair
CentralTexas StateFair
ComalCounty Fair
OkeechobeeCountyFair
Amador County Fair
ChowchillaFair
PalominoFest
LeaCounty
CoorsCowboyClub
Washington CountyFair
TexasState ForestFestival
AmericanRoyal
ColoradoState Fair
Napa County Fair
DodgeCity Round Up
BrazoriaCounty Fair
San Angelo
RogersCountyFair
GreaterBatonRouge State Fair
CentralStates
Black Hills StockShow/Rodeo
LosFresnos
Twas the Lights
Reno Rodeo
Redding Rodeo
NorthwestWashington Fair
SikestonRodeo
DelawareState Fair
Sangamon County Fair
East Texas
Parkof East Texas
Laramie CountyFair
Benton-FranklinFair
CarrollCounty Fair
PendletonRound-Up
PonyExpressDays
Arizona NationalLivestock
Show
Yolo CountyFair
CaliforniaRodeoSalinas
Rio Grande Valley Livestock
Show
Old SoreheadTrade Days
CueroTurkeyFest
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
FourStatesFair
MontgomeryCountyFair
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
FourStatesFair
FourStatesFair
MontgomeryCountyFair
Agricultural Learning Center
Grant County Fair
NorthTexas StateFair
RooftopRodeo
WestEnd Fair
CrabtreeAmusements
Trinity Valley Exposition
BrackenridgeRecreationComplex
Kitsap RodeoCowpokes
RefugioCounty Fair
RockdaleFair &Rodeo
Children’sCenter
NILE
MATE
Volusia County Fair
Firefighter’sFair
FayetteCountyFair
ExtremeTix
Salvation Army
Jerry JonesEducationTown
Wings Stadium
BradfordCounty Fair
PascoCountyFair
GreeleyStampede
SweetwaterEventsComplex
iFest
HardeeCounty Fair
Angelina CcountyFair/Expo
Midland HorseshoeArena
HarborsideEventsCenter
My River District
TaylorCounty Expo
Five StateFair
WesternHeritage Classic
ExtracoEventsCenter
CentralWashington State
Fair
El PasoCounty Fair
OVER
120
CLIENTS!
21. GET EDUCATED
BE SMART ABOUT WHAT YOU ARE OFFERING YOUR SPONSOR
• Know your business
• Use Videos to show off your brand
• Learn about potential sponsors’ businesses
• Research them online before you go
• Offer relevant creative partnership options
22. GET INVOLVED
FIND THINGS YOU CAN DO TO SUPPORT YOUR SPONSOR’S BUSINESS
• Can you use their product/service at your event?
• Social media giveaways
• Can you recommend their product/service to
someone else?
• Can you volunteer or send volunteers to their organization?
23. GET ORGANIZED
MAKE IT EASY FOR YOUR SPONSORS TO LOVE YOU
• Make your sponsorship packages clear, concise & available online
• Organize your invoices
• Allow sponsors to pay online- a digital age bonus!
• Add a sponsor’s logo to your website DURING a sponsor meeting
28. 2. Recap this
year’s Success
1. Show your
experience
3. Use Mixed
Media
This pagecan befound at: http://www.olympic.org/sponsors/100-years-of-olympic-marketing
52. APP OPPORTUNITIES
• Splash page (opening page)
• Certain App Functions—for example an interactive map could
be sponsored by Garmin, food court info by a grocery store etc.
• Banner Ads within the app
59. DON’T BE AFRAID OF FREE
We can’t give away the profits!
Maybe you can’t afford NOT to.
Making sponsors feel special will go a long way. Most digital marketing doesn’t
cost you anything but time & effort.
60. • OFFER One social media post, plan to give two
–It’s FREE.
• GIVE unpurchased sponsorship benefits to an
existing sponsor
• SHARE your sponsors’ posts on your Facebook
wall—quickly becoming the best way to
gain exposure on Facebook, and businesses
will appreciate it!
FREE Ideas
70. DIESEL
Diesel jeans, pretreated with mud, wind, rain and other surprises you may come across
during a festival; given out as promotional items on social media.
90. PER TWEET
• You can now view analytics from your twitter account!
• Go to http://analytics.twitter.com/
• It’s going to say “Advertise on Twitter” (Since you’re
smart, you will know it’s more than that now!)