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1. SOCIAL MEDIA MARKETING

2. INTRODUCTION
Social media marketing is the use of social media platforms to connect with your audience
to build your brand, increase sales, and drive website traffic. This involves publishing
great content on your social media profiles, listening to and engaging your followers,
analyzing your results, and running social media advertisements.
The major social media platforms are
Facebook, Instagram, Twitter, LinkedIn, and Pinterest,

3. THE MAJOR SOCIAL MEDIA PLATFORMS
● Facebook,
● Instagram,
● Twitter,
● LinkedIn,
● Pinterest,

4. SOCIAL MEDIA MARKETING USING FACEBOOK
● The Facebook family of apps and services offers several powerful free and paid tools
to market your business. This series of courses prepares you to put these tools to
work to help you grow your business.
● On average, more than two billion people around the world use Facebook products
every day 1. Through this large global audience, you can reach new and existing
customers who want to know more about your business.
● See the next lesson in this series to learn how people use Facebook, Instagram and
Messenger to connect with others and discover new interests.

5. 1. Set Up Your Facebook Page. ...
2. Invite Your Friends. ...
3. Customize Your Page. ...
4. Convert Your Existing Customers Into Likes. ...
5. Engage. ...
6. Advertise.

6. SOCIAL MEDIA MARKETING USING INSTAGRAM
An Instagram marketing strategy is an indispensable marketing tool for businesses that
want to get the most out of their social media marketing. ... As a business, you have
direct access to more and more people who are eager to engage with the right brands
and buy from them

7. ● Set your goals for Instagram.
● Determine your Instagram target audience.
● Conduct a competitive analysis.
● Configure an editorial calendar.
● Build a consistent brand on Instagram.
● Grow your Instagram follower base.
● Convert your Instagram followers into customers.

8. SOCIAL MEDIA MARKETING USING TWITTER
Twitter allows you to send short, quick messages called tweets to your target market.
If you provide customers with knowledgeable information, they will return to your site,
and keep your business in mind when buying the products or services you offer.
Advertising on Twitter can help you grow your audience, promote your products, drive traffic
to your website, and more. You can choose to promote your account to gain new followers,
or promote individual tweets to boost engagement and campaign visibility

9. SOCIAL MEDIA MARKETING USING LINKEDIN
LinkedIn marketing is the process of using LinkedIn to make connections, generate
leads, improve brand awareness, foster business relationships and partnerships, share
content, and drive traffic to your website
Invite your Profile connections to follow your LinkedIn Page. Let your employees know your
most important Page posts to boost the organic reach. Promote your Company Page on
emails, newsletters, and blog posts.

10. SOCIAL MEDIA MARKETING USING PINTEREST
You can use Pinterest to feature your inbound marketing efforts such as your blog
posts or content offers. For example, you can Pin a photo or video to a board and
include a link to blog post about that visual content. This not only promotes your blog
posts but it also drives traffic directly to your website

11. 1. Create boards with keywords in your title.
1. Use the description to spread your ideas.
..
1. Create vertical images to maximize your real estate. …
1. Build relevant links back to your website or blog. …
1. Embed pins on your blog. …
1. Share your pins and boards on other social media channels. …
1. Use a “Pinterest for business” account for analytics

12. THANK YOU