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Marketing Management Indira Institute of Business Management Dilip M. Sarwate Professor Emeritus & Certified Management Consultant
FMCG Marketing
Difference between consumer & industrial marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],December 9, 2009 Dilip M. Sarwate Ph.D.
Understanding the Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],December 9, 2009 Dilip M. Sarwate Ph.D.
Strategy Statement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],December 9, 2009 Dilip M. Sarwate Ph.D.
Product differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],December 9, 2009 Dilip M. Sarwate Ph.D.
Brand naming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],December 9, 2009 Dilip M. Sarwate Ph.D.
Packaging decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],December 9, 2009 Dilip M. Sarwate Ph.D.
Supply Chain Management
Market Logistics decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],December 9, 2009 Dilip M. Sarwate Ph.D.
Retail Management
Integrated  Marketing Communication
Communication decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],December 9, 2009 Dilip M. Sarwate Ph.D.
Positioning strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],December 9, 2009 Dilip M. Sarwate Ph.D.
Advertising Management
Advertising decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Money ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Message ,[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Message Generation  ,[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Message execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Creativity for headlines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Format ,[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Advertising campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Advertising campaign  (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Advertising campaign (cont.)   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Advertising campaign  (cont.) ,[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Advertising campaign  (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Advertising campaign (cont.)   ,[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Copy writing ,[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Copy writing  (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Copy writing  (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Copy writing  (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Copy writing  (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Media Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 2008 Dilip M. Sarwate
Thank you

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Marketing management.ppt iibm.sarwate