Sergio Aguado Machuca

London, United Kingdom United Kingdom

Global Analytics & Visualisation Manager

Advertising / Marketing / PR

I started my career as a computer science engineer. Then I decided to bet on myself by starting again, this time in marketing and business intelligence. After having worked in Fortune 500 companies and built a startup, I found my way between computers and marketing, specifically in data analysis. I am a firm believer that data is at the base of every action in a company and is the only way to improve it. A good analyst is the one who knows how to extract the value from the data, no matter what tool he uses.