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Be Google-tastic for PA CE
- 1. -tastic
Stefanie A. Hahn
http://www.stefaniehahn.net/google-tastic
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 2. Google’s NEW Privacy Policy
Effective March 1st, 2012 … is taking some heat. To
see the policy, go here: www.google.com/policies
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 3. Google’s NEW Privacy Policy
The new web is about transparency and Google
wants to share their new all-inclusive policy …
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 4. Google’s NEW Privacy Policy
For more on staying safe online (including on Google), check out:
www.google.com/goodtoknow
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 5. Check Your Google Dashboard
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 6. www.google.com/dashboard
I cannot stress enough that
YOU must know what you are
sharing online. You CAN
control your data – please
take the steps to do so …
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 7. Now, let’s get
-tastic
Google has a TON to offer you. Even
better, Google has a ton to offer you ...
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 8. FOR FREE!
One little word >>> more!
Click the drop-down …
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 9. More > Even More
Then, click on even more >>>
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 11. What We Will Cover Today …
Google Alerts
Google Social Search
Gmail
Picasa/Picnik
Google Calendar
Google Reader
Google Voice
Google Docs
Google Mobilizer
Google + and Google +1’s
Google Places
Mobile Apps
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 12. Look for the Gear!
To access the settings now in almost any Google
service, locate and click on the GEAR – usually to
the top-right of your browser screen!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 14. Google Alerts
When was the last time you googled yourself?
Googling yourself is an important step in
managing your online reputation these days.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 15. Google Alerts
Find out whenever
your search term is
posted on the web
– an awesome way
to manage your
online presence.
google.com/alerts
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 16. Google Alerts
Get a preview of your results as you set the alert!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 17. Google Alerts
This is an example of the email from Google
with your alert information. I can see where
my name came up and click the link to view
the post.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 18. Google Alerts
Google Alerts for your name, your brand, your
listing address and anything else you want to
keep track of on the web.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 20. Google Search plus Your World
You do a Google
search as you
normally
would, but
now, you get results
from your circles on
Google+ … IF you
are a Google+ user!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 21. Google Search plus Your World
The social
results will
appear at the
top of your
Google search
and can be
accessed with
one click.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 22. Google Search plus Your World
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 24. Gmail
Why I heart Gmail:
1. Labels – the new web’s version of a folder
2. Filters – make sorting your inbox easy
3. Conversation View – ahhh togetherness
4. Multiple Signatures – for multiple accts
5. Contacts – manage with ease
6. LABS – super cool and handy
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 25. Gmail - Labels
Labels are just the first step to creating Inbox
Zen with Gmail. Try filters, stars, priority
inbox, the bulk folder and archiving too!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 26. Gmail - Labels
Create, nest and color your labels!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 27. Gmail - Labels
Make Gmail your online Outlook! An email
might not fit perfectly into one folder. Label
it with as many Google labels as you need!
Emails can be filtered to have a label
automatically applied. Use the flags for
importance.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 28. Gmail - Filters
Creating email filters is a
great way to manage your
inbox. Click on the gear >
Settings > Filters and
Create a new filter!
Notice the smart filters
that are automatically set
up with my SmartLabels.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 29. Gmail - Filters
You can filter by:
o From (any emails from this person
or alias)
o To (great for people with multiple
accounts – s.hahn gets a CBH
label, yahoo another)
o Subject
o Has the words (YPN, addresses)
o Doesn’t have (yep)
Click Search (to see what you get)
Click Create filter with this search >>
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 30. Gmail - Filters
Once you decide WHAT to filter,
you have to tell Gmail what to do
with it – that happens here.
Select the options you want – I use
“Apply the label” often. You can
create the label on the fly too
(here) in case you didn’t think of
that in advance.
Click Create filter AND decide if
you want to apply the filter to any
other messages that fit the criteria
(old messages).
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 31. Gmail - Conversation View
Conversation View
keeps an email string
together – even when
others are added or
taken off of the string.
You can turn this on or
off under the GEAR >
Settings > General >
Conversation View
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 32. Gmail - Multiple Signatures
I have 5 different accounts that forward into my Gmail
inbox. I respond out as if I were answering from each
different account.
So if you sent me an email at
stefanie@stefaniehahn.com – my return email to you
would have that same address, even though I am
answering you from within my Gmail inbox.
Additionally, I can have signatures for ALL of my
different email addresses!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 33. Gmail - Multiple Signatures
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 34. Gmail - Multiple Signatures
My thoughts on photos in your email signature …
Consider that many people are reading your email on
their mobile device.
Be aware that many email services (Gmail included)
block photos in your email by default – the user can
allow photos in a setting change.
Formatting is a challenge – every service, every
device, every user might see your email differently
than you intended (sizes, position, etc.)
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 35. Gmail - Contacts
Gmail is NOT a contact
management system.
However, they have some great
tools for working with your
contacts!
Take the time to set up Groups –
they come in handy across other
Google tools that you use.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 36. Gmail - Contacts
To create a group …
Click on Contacts and then New Group in the left nav
OR …
Click the little man with a +
Type in a group name
Click Add
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 37. Gmail - Contacts
To view a group, click on My Contacts
and then the group name. From
here, you can add to the group! Click
More for additional options …
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 38. Gmail - Contacts
When I pull up a contact
record, I can see the
groups that I have that
person in, some basic
info – including custom
fields if I want them and
recent conversations.
Photos will only come
up for contacts if you or
the contact adds the
pic.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 39. Gmail - Contacts
When you click Add, you see
this menu, filled with tons of
additional fields that you can
add to a contact record as you
need them!
Plus create your own custom
field.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 40. Gmail - Labs
I heart GMail labs. Tons of fun and helpful tweaks
to help you achieve Inbox Zen. Go to the gear >
click Settings > Labs*
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 41. Gmail - Labs
Canned Responses Labels/Nested
Don't Forget Bob! Send and Archive
Got the Right Bob? Undo Send
Google Voice Player Mail Goggles
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 42. Gmail - Labs
GMail Labs I Use:
Authentication Icon Refresh POP Accounts
Canned Responses Send and Archive
Text Styling Signature Tweaks
Filter Import/Export Smart Labels
Previews (Maps, Docs, Undo Send
Voice, Flickr, Yelp) Unread Message Icon
Insert Images
Mark As Read Just to name a few … explore
Nested Labels labs!!!
Preview Pane
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 43. Two-Part Photo Editing with a Twist
PICASA & PICNIK
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 45. Picasa
The Picasa software has
some decent photo editing
tools, tuning and effects.
Plus Geo-Tag, create
Collages, and upload to
web albums from here. Try
the I’m Feeling Lucky
button for fast editing.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 46. Picasa
You can use a Picasa web album to create a
virtual tour complete with
transitions, captions and music with just a few
clicks!
Welcome to
666 Mockingbird
Lane
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 49. Picnik
Picnik is one of my favorite tools in
the Google arsenal. Let’s dive in …
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 50. Picnik
It’s like Photoshop but FREE (mostly)
You will LOVE Picnik.
For all that it can do …
For the simplicity …
For the results!
Whiten teeth, fix a stray hair, brighten
eyes, get a tan and of course … insta-thin!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 54. Google Calendar
Click to change calendar view!
Click on a calendar name to turn visibility on/off.
Even add calendars you don’t personally administer
(public calendars or friends calendars)
Google Calendar R-O-C-K-S. Truly. Load your own calendar up with
events and tasks, add a another calendar for your significant
other, kids, office, groups, whatever! Layer the calendars for the
whole picture or just view certain ones.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 55. Google Calendar
Click on a calendar name to make it display.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 56. Google Calendar
Calendar Coolness …
- Layer multiple calendars (color-coded)
- Get your daily agenda via email every morning
- Get event reminders via text
- Easily invite/add people to events
- Allow others to schedule meetings with you
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 57. Google Calendar
The GENERAL tab has basic layout and feel settings.
The CALENDARS tab will allow you to add calendars (to your
account) and hook up with public and friend calendars.
Use the MOBILE tab to set-up text alert # and mobile settings.
Check out the LABS tab for fun and helpful calendar extras.
© Stefanie Hahn | www.StefanieHahn.net | February 2012
- 58. Google Calendar
Click on CALENDARS to manage your calendars, click Create New
Calendar to create another calendar on your account. Share your
calendars with others using the SHARING options on each of your
calendars.
© Stefanie Hahn | www.StefanieHahn.net | February 2012
- 59. Google Calendar
Sharing calendars is easy peasy! Click Sharing on a specific calendar (I
used CBH) and then add the person you want to share with by email
address. Decide on Permission Settings and click Add Person (you can
always remove someone). Click Save!
© Stefanie Hahn | www.StefanieHahn.net | February 2012
- 61. Google Reader
Real estate changes daily – we need to stay on
top of our markets, the financials and
technology.
Google Reader can help aggregate all of your
favorite blogs into one “inbox” of sorts – with
all of the latest from your favs.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 62. Google Reader
Look for the orange box
with the waves on your
favorite sites and click Posts!
Select +Google as
your reader (just
one click) and it’s
that simple to add
to your Reader
feed!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 64. Sites in my Google Reader
My sites … my company and brand blogs
Tech Savvy Agent
Agent Genius
Inman (News and Next)
PAR Just Listed
YPN Lounge
REALTORS Property Resource
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 66. Google Voice
Sign up, pick a phone number, set
up your voicemail (s) and you are
ready to go!
- Use one number for everyone
- Get your voicemail online, or
by email or text message
- Yes, you can still listen to VM’s
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 67. Google Voice
Manage 1 Phone Line Manage Several
You’re a modern gal, you don’t You have been in the business
have a landline at home and for years, you have an office
you spend much of your day line, a home office line, your
on the road … giving out your home phone, cell phone and
cell phone to clients and other
agents feels invasive since it’s your car even has it’s own line.
the same number your friends Too many voicemails to
and family call you on too. manage and you want
- Use your GV# to receive simplicity!
calls and call out - Forward your lines to 1 GV #
- Use groups to manage - Create custom recordings
- Read your voicemail - Respond by email
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 69. Google Voice
Click on the GEAR to
access your Google Voice
settings – the 1st step is
picking a Google #.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 70. Google Voice
Initial Google Voice set-up happens
here, but you can manage it mostly
from your phone app going forward.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 71. Google Voice
Of course, you can still listen to a
message, but you can also read it
(via email or text). Call or Text back
and more > click the drop-down
arrow to see all of your options!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 73. Google Docs
Stop paying for Microsoft Office – you don’t need it!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 74. Google Docs
Google Docs does more than you think – create
Word, Excel, PowerPoint, Drawings & Forms here!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 75. Google Docs
Reasons to consider Google Docs:
- Share docs/folders in real-time
- Live collaboration within shared docs
- Edit between MS Office seamlessly
- Online back-up of your files
- Google templates/themes
- New offline component
- Save cash!!!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 76. Google Docs
You will fall in love with Google Docs …
Create a new doc or upload existing
docs, keep collections (or folders of
like content), collaborate LIVE and
work in the cloud!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 77. Google Docs
Create
Word, Excel, PowerP
oint, Forms, Drawing
s and more!
Upload existing MS
Office documents
too!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 79. Google Docs
Click on Create, click on Document
Click on Share to collaborate LIVE! Just add the
person by email address and click Done.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 81. Google Docs
Google Docs will tell you when the other
person is viewing the document. You can
collaborate LIVE within the document itself OR
you can chat off to the side.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 83. Profiles & Google+
Your Google Profile is used to identify you across the web
on the various Google tools that you use everyday. With
the launch of Google+, your profile has become the first
step in getting started with this social networking tool.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 85. Google+
Google+ is a new social networking site – officially
launching to the public in September 2011. Google+
has a fairly simple design and many similarities to
both Facebook and Twitter. Google+ launched a few
months ago in beta so don’t be surprised to see a
flourishing community there already.
Access Google+
(and your other
Google favs) right
from Gmail.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 86. Google+
At first glance, the layout appears Facebook-
esque with a few terminology changes.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 87. Google+
Google+ believe that “Circles” are the better way to
manage who you connect and share with online.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 88. Google+
Sharing updates
on Google+ can
be targeted to
specific circles or
shared publicly.
Share
text, links, locati
on, photos and
video and then
select who
should see it.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 89. Google+
One of the
coolest Google+
features are
Hangouts. You
can “hangout”
online and video
chat with your
friends.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 94. Google +1’s
You will find
the Google +1
button on
websites, blog
s, blog
posts, Google
search results
and more. If
you manage
your own site
or blog, you
can add it
easily.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 97. Google Mobilizer
Do you use the internet on
your phone? Your
consumers are too!
Using QR codes in your
marketing?
Send them to a MOBILE-
friendly site!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 99. Google Mobilizer
Use the new
mobilized link in your
address bar for your
QR codes and other
mobile marketing.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 101. Google Places
You can rate, share and get YOUR own business
found on Google Places.
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 102. Google Places – Rating Places
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 103. Google Places – Add Your Place!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 105. Must Have Google Mobile Apps
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 106. Maps for Mobile
What do you get?
Navigation
3D Maps
Offline Reliability
Place Pages
My Location
Compass Mode
Traffic
Street View
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 107. Maps for Mobile
Get turn-by-turn
navigation,
street name
announcements
and arrival
times!
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 108. More Fun Than You Can Stand
GOOGLE GOGGLES
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 111. Let’s See that List Again …
Google Alerts
Google Social Search
Gmail
Picasa/Picnik
Google Calendar
Google Reader
Google Voice
Google Docs
Google Mobilizer
Google +
Google Places
Mobile Apps
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
- 112. Thank You!
For slides and video from
today’s class, go to:
www.stefaniehahn.net
Stefanie A. Hahn
stefanie@stefaniehahn.com
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
Notes de l'éditeur
- Not sure where to start? Check YOUR Google Dashboard!
- Not sure where to start? Check YOUR Google Dashboard!
- One problem … who has time to Google themselves everyday? Who would actually remember? Enter Google Alerts …
- Make Gmail your online Outlook!