Impel CRM customers who use the JustDial™ local search service for generating leads can now have those leads directly appear inside Impel CRM.

1. PK4 Software Technologies For Details, Contact: Sahana Bose
#31, Kempapura, Hebbal Phone +91-80-3008-0000
Bangalore 560024, INDIA sahana@impelcrm.in
Phone +91-80-3008-0000
Fax +91-80-3008-2006
www.ImpelCRM.in
Impel Press Release
Just Dial into Impel CRM!
JustDial™ SMS leads integrated with Impel CRM.
Bangalore, India, September 16th, 2010 -- Bangalore-based Software-as-a-Service (SaaS) CRM
company, PK4 Software Technologies, today announced the integration of JustDial™ leads into its
flagship product, Impel CRM.
Impel CRM customers
who use the JustDial™
local search service for
generating leads can
now have those leads
directly appear inside
Impel CRM. JustDial™ is
India’s leading local
search engine and caters
to over 240 million
unique visitors across 240 cities in India. Unlike in the west, consumers in India are more comfortable
using a voice-based system for search compared to using the Internet. Now, when a consumer calls
JustDial™ enquiring for a specific service, if an Impel customer is signed up with JustDial™ for that
service, the enquiry directly lands up in Impel CRM.
Mr. Narasimhan (Kishore) Mandyam, CEO of PK4 Software said “In a booming but competitive
consumer market, responding immediately to prospect requests is critical. But sending such leads to
someone’s mobile phone was the only thing you could do – till we came along. Impel customers can
now not only respond to their prospects instantaneously and effectively, Impel automatically ensures
that JustDial™ SMS Leads are never lost with someone’s phone. As one of the first solutions in the

2. Just Dial into Impel CRM Page 2
world to provide such a service, Impel CRM has always been focused on providing unique features
based on country-specific sales culture. This is part of that focus.”
Impel CRM also helps our customers to follow up with prospects/consumers using SMS from inside
Impel. The SMS SenderID can be configured to reflect our customer’s business name, further helping
identification and branding.
About PK4.
PK4 is the SaaS CRM leader in India. Our flagship product, Impel CRM, helps companies put their
customers at the center of their business. Impel CRM helps sales and support executives spend more
time with customers and less on administrative work. Impel CRM helps companies increase revenues
and maximize profits by improving sales productivity, marketing efficiency and customer service. Impel
CRM is used by sales, marketing and customer service teams across a variety of industries ranging
from SMBs to large enterprises. PK4 offers a free 15 day trial of Impel. All you need to do is click on
the Free Trial button on www.impelcrm.in and start using Impel – now!
JustDial is the Trade Mark of Just Dial Private Limited. Just Dial Pvt. Ltd and PK4 Software Technologies are un-
related companies.
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