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MAIA Intelligence
                           BUSiness   Intelilgente   SOftWilt!




                                                      In India's fiercely
                                                      competitive life-in-
                                                      surance market, time
                                                      is one thing that
                                                      Bharti Axalife's Dipak
                                                      Sahoo doesn't have
                                                      on his side. The com-
                                                      pany's Vice Presi-
                                                      dent-IT is firing on all
                                                      cylinders to help his
                                                      company capture
                                                      market share.

    Dipak Sahoo is candid in his admission: "We have been
a late entrant in the market and for that we have to be dou-
bly aggressive." Many of Bharti Axa Life's competitors, the
other private-sector life insurance players, have been in
the market for five years or more, while Bharti debuted just
around a year ago. To a good measure, Sahoo is epitomiz-
ing that aggression in the IT support that he is ensuring. In
less than a year, the IT team has deployed the infrastruc-
ture for more than 70 branches, of which around 60 branches
have been rolled out over a period of less than four months.
   The company's late-mover status has been cleverly lever-




Catching Up,
and How!
aged by Sahoo to adopt technologies that are helping it to
leap-frog others. Deployment of an enterprise content man-
agement application used for cataloging and storing docu-
ments has shaved off days from processing time-as docu-
ments are verified at the branch office. and sent digitally,
the time spent on couriering documents is saved.
    In the insurance industry, having a great product. can
only take you so far, as cloning a product has become very
simple. Sahoo is focused on providing the sales team with
a service differentiator by helping customers take a finan-
cial decision based on correct information, quickly and re-
liably. "In all this, dependence on proper documentation of
customer's records and access to that information is criti-
cal," points out Sahoo. _




   TOP PROJECTS AT SHARTI AXA LIFE INSURANCE                                     huge: over a period of two to three months, it will employ
    HR Information System: Sahoo's team tailored a Lead Man-                     around 8,000 persons, 4,000 of whom are agents.
   agement System (from Talisma) to fit the company's HR                         Enterprise Content Managementapplications from FileNet: Used
   processes. The application has automated the hiring                           to catalog and store documents, the application has made
   process, tracking follow-up and providing alerts when re-                     the documentation process efficient and provided the sales
   quired. The company's recruitment needs are currently                         force with easy access to customer pbpinformation.

Photograph   by Yogesh   Chiplunkar                                                                   JANUARY·FEBRUARY   200B   CIO DECISIONS   S1

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CIO Power list 2008

  • 1. MAIA Intelligence BUSiness Intelilgente SOftWilt! In India's fiercely competitive life-in- surance market, time is one thing that Bharti Axalife's Dipak Sahoo doesn't have on his side. The com- pany's Vice Presi- dent-IT is firing on all cylinders to help his company capture market share. Dipak Sahoo is candid in his admission: "We have been a late entrant in the market and for that we have to be dou- bly aggressive." Many of Bharti Axa Life's competitors, the other private-sector life insurance players, have been in the market for five years or more, while Bharti debuted just around a year ago. To a good measure, Sahoo is epitomiz- ing that aggression in the IT support that he is ensuring. In less than a year, the IT team has deployed the infrastruc- ture for more than 70 branches, of which around 60 branches have been rolled out over a period of less than four months. The company's late-mover status has been cleverly lever- Catching Up, and How! aged by Sahoo to adopt technologies that are helping it to leap-frog others. Deployment of an enterprise content man- agement application used for cataloging and storing docu- ments has shaved off days from processing time-as docu- ments are verified at the branch office. and sent digitally, the time spent on couriering documents is saved. In the insurance industry, having a great product. can only take you so far, as cloning a product has become very simple. Sahoo is focused on providing the sales team with a service differentiator by helping customers take a finan- cial decision based on correct information, quickly and re- liably. "In all this, dependence on proper documentation of customer's records and access to that information is criti- cal," points out Sahoo. _ TOP PROJECTS AT SHARTI AXA LIFE INSURANCE huge: over a period of two to three months, it will employ HR Information System: Sahoo's team tailored a Lead Man- around 8,000 persons, 4,000 of whom are agents. agement System (from Talisma) to fit the company's HR Enterprise Content Managementapplications from FileNet: Used processes. The application has automated the hiring to catalog and store documents, the application has made process, tracking follow-up and providing alerts when re- the documentation process efficient and provided the sales quired. The company's recruitment needs are currently force with easy access to customer pbpinformation. Photograph by Yogesh Chiplunkar JANUARY·FEBRUARY 200B CIO DECISIONS S1