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Online consumption

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Online consumption

  1. 1. Online Consumption • Eylül İlçiz • Sahra Ofluoğlu
  2. 2. Outline • Introduction • Short History of Online Consumption • Web Platform • Process of Online Shopping • Social Media • Online Shopping Web-sites and Top 10 Mobile Applications • Web-Site Designs • Mobile Platform • Digital Media (banners, videos…) • Conclusion
  3. 3. Internet Users in the World
  4. 4. Process of Internet 1995 2012 Number of Users 16.000.000 2.405.518.376 % World %0.4 %34.3 Population Sources: December, 1995. IDC June, 2012. Internet World Stats
  5. 5. In Turkey… • There are 50,000,000 internet users in Turkey (44.4% of the population)
  6. 6. Definition of Online Consumption • Online consumption is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet.
  7. 7. Why do People Shop Online ?
  8. 8. Because Online Shopping… • Remove the geographical limits • Provide to compare the product with others • Prevent waste of time • Give us lots of information about the product • Electronic payment Araş. Gör. Dr. Aykut Hamit TURAN. Akademik Bilişim. (2008). “İnternet Alışverişi Tüketici Davranışını Belirleyen Etmenler: E-TAM. www.ab.org.tr
  9. 9. What Do People Buy From Online Web Sites ?
  10. 10. Short History of Online Consumption • 1979- Michael Aldrich invents the process of online transaction processing • 1981- First online banking service • 1985- Nissan online credit checks • 1989- First online grocery store • 1992- First online book store • 1994- Ebay , Amazon & Dell founded • 1994 - First pizza sold online • 1998- First online music retailer • 2001- Amazon mobile service • 2001- I-tunes store launch • 2008-Groupon Launched • 2010- Smartphone card reader launched Source: http://www.ecommerce-land.com/history_ecommerce.html
  11. 11. Source: http://www.mwsearch.com/onlineshoppingadvice.html
  12. 12. http://www.info.insitesoft.com/Insite-Software-Blog/bid/87216/7-Reasons-Why-People-Buy-Online-Improve-Your-B2B-E-Commerce-Site
  13. 13. Does Social Media Affect Online Consumption?
  14. 14. How does website designing affect consumption Design enables consumers to have a positive experience and accomplish their consumption goals
  15. 15. Simple websites Easy to order Discounts Easy to compare ... Shopping is more Fun and Convenient!
  16. 16. • Celebrities and some ‘’key words’’ trigger to shop
  17. 17. Most visited shopping websites .
  18. 18. ASOS.com is the UK’s largest online-only style and beauty retail store
  19. 19. In the future... Home delivery lines between online only retailers and those that came before Small retailers may open designated pick up locations for goods ordered online Mobile apps about online shopping are developing day by day There might be more video advertising too in which customers would model in new outfıts and products for others to see
  20. 20. Mobile Influence in Online Consumption 6 billion mobile subscribers worldwide 1.2 billion people accessing the web from their mobile devices Over 300,000 apps have been developed in the past 3 years http://www.horisen.rs/en/news/news-single-view/?tx_ttnews%5Byear%5D=2012&tx_ttnews%5Bmonth%5D=02&tx_ttnews %5Btt_news%5D=23&cHash=0aef106b3783b7a7c61122c2b70d228a http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/ http://www.purplepearcreations.com/iphone-development.php
  21. 21. Using Mobile in Consumption • Using smartphone to search for local information such as a local store they want to visit. • Looking up prices on a store’s mobile site • Checking inventory prior to shopping in the store • %38 smartphone owners  use their mobile device to purchase something. Com Score 600.000.000 400.000.000 Mobile using 200.000.000 shoppers 0 2012 2014 Juniper Research http://www.juniperresearch.com/viewpressrelease.php?pr=342
  22. 22. What are mobile shoppers doing with their devices ?
  23. 23. Top 10 Mobile Shopping Applications 1)1V1Y.com 2)Trendyol.com 3)Morhipo 4)Hepsiburada 5)Grupanya 6)Zara for iPhone 7)Migros MağazaM 8)eBay 9)Markapon 10)Domino’s Pizza Türkiye
  24. 24. Digital Media Planning • Standart Displays Banner • Video • Rich Media • Mobile platform • Google (search & content network)
  25. 25. References • Bilgi Teknolojileri ve İletişim Kurumu • ComScore • Buisness Insider Intelligence • Nielsen Research Company • Trinity Digital Marketing • Analytic Company Mobilewalla • www.e-commercefacts.com
  26. 26. Thank you for your Attention!

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