“Industry orientation and skill development of tourism students”

“National Symposium: Synergising
Tourism Education, Research and Industry”
9-10th
April 2015
Presentation by :
Dr. Amit Gangotia,
Central University of Jammu
amitgangotia@gmail.com,
Contact Number : +91-9419231278
Topic : “Industry orientation and skill development of tourism students”

OUTLINE OF THE PRESENTATION :
1) INTROUDCTION TO TOURISM EDUCATION IN INDIA
2) COURSES OFFERED AT UG/PG LEVEL
3) INDUSTRY ORIENTATION
4) REASONS FOR DIFFICULTY IN GETTING GOOD JOB
9-10th
April 2015

BACKGROUND OF TOURISM EDUCATION IN INDIA:
•TOURISM MANAGEMENT BY IITTM- IN 1980 S ,
• INTRODUCTION OF TOURISM AS DISCIPLINE IN INDIAN UNIVERSITY TOURISM EDUCATION WITH A POSTGRADUATE
DIPLOMA IN 1976 OFFERED BY HNB GARHWAL CENTRAL UNIVERSITY.
• MASTERS DEGREE PROGRAMME - IN TOURISM IN EARLY 1990’S IN UNIVERSITY TEACHING DEPARTMENT AT
KURUKSHETRA UNIVERSITY AFTERWARDS IN HIMACHAL PRADESH UNIVERSITY ,JAMMU UNIVERSITY ETC. . SINCE
THEN, THERE IS NO LOOKING BACK AND TODAY, ABOUT 35 UNIVERSITIES INCLUDING DEEMED UNIVERSITIES IN THE
COUNTRY ARE OFFERING TOURISM COURSE AT VARYING LEVELS ACKNOWLEDGING THE GROWING INTEREST OF
LEARNERS TOWARDS TOURISM EDUCATION.
9-10th
April 2015

COURSES OFFERED AT UG LEVEL:
BACHELORS OF TRAVEL & TOURISM MANAGEMENT (B.T.T.M.)/ B.B.A. IN TOURISM
MANAGEMENT/BTA ETC.
AT PG LEVEL:
MTM/MTA/ MBA IN TOURISM/ MTTM ETC.
ALMOST 35 UNIVERSITIES /DEEMED UNIVERSITIES ARE RUNNING THE TRAVEL AND TOURISM
DEGREE PROGRAMMES IN INDIA
9-10th
April 2015

FOR HOTEL MANAGEMENT:
 DEPARTMENT OF FOOD, MINISTRY OF AGRICULTURE, GOVERNMENT OF INDIA INITIATED TRAINING PROGRAM
IN THE FIELD OF HOTEL MANAGEMENT CATERING TECHNOLOGY & APPLIED NUTRITION IN 1962.
INITIALLY, FOUR INSTITUTES OF HOTEL MANAGEMENT (IHM’S) WERE SET IN NEW DELHI, MUMBAI,
CHENNAI AND KOLKATA AND TWELVE FOOD CRAFT INSTITUTES (FCI) AT VARIOUS PLACES FOR IMPARTING
TRAINING IN HOSPITALITY RELATED CRAFT DISCIPLINES.
PRESENTLY (2014), MINISTRY HAS SET UP 21 CENTRAL INSTITUTES OF HOTEL MANAGEMENT (IHMS), 21 STATE
GOVERNMENT IHMS, 15 PRIVATE IHMS AND 7 FOOD CRAFT INSTITUTES (FCIS) OFFERING SPECIALIZED COURSES.
THROUGH THE COUNCIL, THESE INSTITUTES OFFER TEN (10) DIFFERENT PROFESSIONAL PROGRAMS LEADING TO
AWARD OF CERTIFICATE, DIPLOMA, POST GRADUATE DIPLOMA, BACHELOR AND MASTER DEGREE.
9-10th
April 2015

INDUSTRY ORIENTATION:
“A-Z OF INDUSTRY ORIENTATION”
A- AWARENESS
B- BEHAVIOR /PERSONAL ETIQUETTES
C- COMMUNICATION SKILLS
D- DISCIPLINE
E- EMPATHIZING WITH CUSTOMERS
F- FIGURING OUT NEW OPTIONS/ THINKING OUT OF THE BOX
G- GEOGRAPHICAL KNOWLEDGE
H- HIGH APTITUDE FOR TECHNOLOGY
I- INNOVATIVE IDEAS
J- JOINING HANDS WITH JUNIORS
K- KNOWLEDGE OF DESTINATIONS
L- LEADERSHIP SKILLS
M- MENTORING SKILLS
N- NEGOTIATION SKILLS
O-ORGANISING ABILITY
P- PROBLEM SOLVING ABILITY
Q- QUEST FOR LEARNING
R- RISK TAKING ABILITY
S- SELF MANAGEMENT
T- TRANSLATING IDEAS INTO ACTION
U- UNDERSTANDING THE MARKET DEMAND
V- VISIONING
W-WELL BEING OF THE ORGANISATION
Z- ZEAL FOR ACHIEVING EXCELLENCE
9-10th
April 2015

REASONS FOR DIFFICULTY IN GETTING GOOD JOB
ACCORDING TO THE MANPOWER GROUP TALENT SHORTAGE SURVEY, THE MAIN REASONS EMPLOYERS
HAD DIFFICULTY FILLING JOBS IN 2014 INCLUDE, IN DESCENDING ORDER:
TRAVEL & TOURISM OFTEN FACES STRONG COMPETITION FROM OTHER FAST-GROWING SECTORS
RECRUITING SIMILAR TYPES OF TALENT AND OFTEN PAYING HIGHER SALARY
9-10th
April 2015

CURRICULA IN MANY INSTITUTIONS ARE POORLY DESIGNED AND OUTDATED. THERE OFTEN NEEDS
TO BE A GREATER BALANCE BETWEEN THEORY AND PRACTICE, A CHANGE FROM A TRADITIONAL
TEACHING MODE TO A MORE MODERNIZED, INTERNATIONAL, INNOVATIVE, AND INTERACTIVE
TEACHING MODE, AND IN GENERAL GREATER RESPONSIVENESS TO AND ALIGNMENT WITH THE
SECTOR’S NEEDS.
9-10th
April 2015

LACK OF APPLICANTS, LACK OF EXPERIENCE.
 LACK OF WORKPLACE COMPETENCE (SOFT SKILLS).
 LOOKING FOR MORE PAY THAN IS OFFERED.
9-10th
April 2015

 INDUSTRY- ACADEMIA NEEDS TO WORK IN HAND TO HAND WITH EACH OTHER FOR CURRICULUM
DESIGNING, PLACEMENTS , SKILL DEVELOPMENT OF STUDENTS.
POOR IMAGE OF BUSINESS SECTOR/OCCUPATION AND LACK OF APPLICANTS WILLING TO WORK IN
PART-TIME/CONTINGENT ROLES.
THERE IS OFTEN A LACK OF INDUSTRY-GOVERNMENT-EDUCATION ENGAGEMENT TO DISCUSS AND
RESOLVE TALENT ISSUES
9-10th
April 2015

WHAT NEEDS TO BE DONE ??
 START TREATING TOURISM AS MOST DYNAMIC DISCIPLINE AND FOLLOWING CHANGES NEEDS TO BE DONE :
 CURRICULUM DEVELOPMENT :- WHAT % OF THE CURRICULUM CONTENT COVERS USE OF ICT IN TOURISM,
ARE WE STILL TEACHING STUDENTS THE OBSOLETE CONTENT, COURSE DEVELOPMENT MUST BE DONE AS PER
THE CHANGING DEMANDS OF THE INDUSTRY .
INCENTIVIZE THE TEACHING MATERIAL DEVELOPMENT E.G, APPLICATIONS ,PODCASTS, VIDEO TUTORIALS
ASSESSMENTS
 PREPARING STUDENTS THOUGH COMMUNICATION LABS
EFFECTIVELY ENCOURAGING THE “ TRAIN THE TRAINERS PROGRAMMES”
EXCHANGE PROGRAMMES FOR THE FACULTY AND STUDENTS NEEDS TO BE ENCOURAGED.
 MAKING TOURISM EDUCATION –”EDU-TAINMENT”
PREPARING THE “EDU-PRENEURS”
SIGNING MOU’S WITH CORPORATE AND CREATING A STRONG BASE OF ALUMNI FOR PLACEMENTS ETC.
9-10th
April 2015

“Industry orientation and skill development of tourism students”

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“Industry orientation and skill development of tourism students”