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E-Global media pro 易世界- all-media 合作媒體簡介-2020_v33

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E-Global media pro 易世界- all-media 合作媒體簡介-2020_v33

  1. 1. e-Global 全球/區域 媒體列表 易世界網際傳媒 2020 V33
  2. 2. 旅遊類
  3. 3. 新聞入口類 新加坡最大 手機新聞入口 新加坡 海峽時報 新加坡 聯合早報 新加坡 最大馬來文入口 馬來西亞 最大入口 紐約時報 泰國最大入口 越南 最大新聞入口 越南 最大手機新聞
  4. 4. 財金商務類 新加坡唯一財金新聞 英國金融時報 富比世 菲律賓 財金新聞 泰國 財金新聞 馬來西亞 財金新聞 經濟學人
  5. 5. 新聞稿發佈/其他 美國 全球新聞稿發布服務 新加坡 同等爆料公社 美國 各垂直行業B2B入口 新加坡 影音網站 越南 最大網路電視 越南 最大音樂網站 越南 最大即時通
  6. 6. 專業人士社群 領英 全球最大專業人士社群
  7. 7. 傳統媒體 紐約時報 報紙 英國金融時報 報紙 電視(英國除外) 雜誌 亞洲航空 機上刊物 餐桌被版廣告 頭頂行李艙廣告 捷星航空 機上刊物 餐桌背版廣告 傳單派樣 頭頂行李艙廣告 新加坡控股集團下媒體
  8. 8. 媒體介紹
  9. 9. LinkedIn 領英 全球最大專業人士社群網站
  10. 10. The New York Times 紐約時報
  11. 11. 香港 – 吸引Fintech創業人才
  12. 12. 新加坡- 吸引海外人才創業
  13. 13. 東京- 奧運旅遊推廣
  14. 14. 杭州旅遊局
  15. 15. 首爾市政府旅遊推廣
  16. 16. 機票/飯店/租車 比價搜尋引擎
  17. 17. 每月活躍用戶 App 下載數
  18. 18. 全球性旅遊品牌
  19. 19. 用戶年齡層分布
  20. 20. 用戶性別比例 53% 的女性用戶 :領導旅遊計畫 與購買的決策 能同時接觸男女 雙方的用戶
  21. 21. 區域用戶比例 各區用戶增長快速
  22. 22. 激發更多旅遊靈感
  23. 23. 導引預定下單
  24. 24. 首頁 原生廣告 品牌曝光
  25. 25. 針對搜尋結果投放廣告
  26. 26. 標準 摩天廣告
  27. 27. 原生+動態搜尋結果 廣告
  28. 28. 原生 內容條列式廣告
  29. 29. 航空公司品牌專區
  30. 30. 贊助內容/內容行銷
  31. 31. 旅遊局品牌專區
  32. 32. 推廣你的專區與內容
  33. 33. 針對網友再行銷 離開Skyscanner之後的他站
  34. 34. 內容行銷
  35. 35. BUSINESS WIRE 全球新聞稿發布服務
  36. 36. Business Wire 新聞稿發布服務 • 依照選擇地區與產業類別報價 • 選擇全球區域,加贈10個會展媒體 • 免費翻譯11國語言(依照所選地區) – English to Full text Arabic, French, German, Portuguese, Spanish, simplified-PRC Chinese, traditional Chinese, Japanese and Korean translations as well as Italian and Dutch summary translations • 基本價格:一篇新聞稿,400個英文字+一個logo – 一個連結算一個英文字 – 額外每100字另計與第一個影片或圖片價格另計 • 另提供網路新聞報告,社交媒體報告(英文Twitter為主)
  37. 37. 股神巴菲特旗下的新聞稿發布服務
  38. 38. https://finance.yahoo.com/news/medtex-foresee-next-wave- healthcare-130300970.html
  39. 39. https://www.jiji.com/jc/article?k=20180918005487&g=bw
  40. 40. 社交媒體報告(英文twitter為主)
  41. 41. TripAdvisor – 全球最大旅遊評論社群網站
  42. 42. 評論分享 資料搜尋 60-70% 旅程展開 訂購 尋求旅遊靈感 30-40% 整個過程 超過三十天 旅遊並不只是買機票訂酒店… Action Planning影響  廣告主應掌握traveler 80% planning的時間  用戶的最終旅遊決定
  43. 43. 47% 使用Tripadvisor, 最後改變了改變旅遊 最終目的地 短途變長途 3% 改變旅遊 最終目的地 44% 行程不變 53% TripAdvisor影響超過四成在互聯網的旅遊產品最終購買決定 Source: OTA partner ROI report UK - TripAdvisor Travel Trends Survey – 1,200 respondents TripAdvisor對於消費者的行為影響
  44. 44. 全球領導線上訂房網
  45. 45. 全球最大線上機票訂房集團
  46. 46. • 從搜尋所需到上飛機的接觸點
  47. 47. 首頁廣告
  48. 48. 全網輪播
  49. 49. 站外 Retargeting
  50. 50. 預定確認頁面
  51. 51. 登機證廣告 • 於網路可以點擊連結 • 旅客將會列印下來帶 著登機
  52. 52. 機身彩繪
  53. 53. 頭頂行李箱蓋廣告
  54. 54. 餐盤背板廣告
  55. 55. 機上雜誌 travel360 • 一期覆蓋所有航班 • 每月超過5百萬讀者 • 平均20分鐘停留時間 • 內部編輯單位 • 每月數位版下載10萬份
  56. 56. 機上雜誌:雙月刊,可接觸80萬人
  57. 57. 數位廣告: 網路報到,登機,確認頁面
  58. 58. 精準條件
  59. 59. Retargeting
  60. 60. emails
  61. 61. 餐桌背板,頭上行李箱蓋廣告
  62. 62. 機身彩繪
  63. 63. 金字塔頂端人群
  64. 64. It also features searchable content for more than 60 back issues of How to Spend it and the Gift Guide (over 600 inspired ideas for him and for her with a new gift posted every day of the year) -- all absolutely free.
  65. 65. 中國最大財金網站
  66. 66. Traffic and User Demography 41.9 Million Monthly Impressions 1.9 Million Daily Traffic 7.6 Million Monthly UUs 2.7 Million Registered Users Sources: MillWard Brown 2017 High Income Avg. Monthly Income – RMB 79,000 Avg. Household Asset – RMB 5.84 Million High Influence 25% Director or above 57% Business Decision Makers High Mobile Consumption 92% Use mobile platforms for daily duties Highly Educated 85% College Graduates or above 44% Master Degree or above Active Investors & Quality Lifestyle 68% are active investors in property market 6.4% have overseas properties 29% are considering for investing in overseas properties in 3 years 52% have more than 5 business trips per year Career Development 64% have overseas study experience 70% plan to have further education 34% would like to have further education overseas M 85% F 15% Avg. Age 38 yr. oldBeijing Shanghai Guangzhou Other Provinces
  67. 67. Penetration in China In May 2017, FTC ranked 1st in traffic among Business Info Websites on IUserTracker with 50% more daily traffic than Caixin (2nd)
  68. 68. Leading International Title in China Figures by *iResearch.com.cn as of Nov 2017: • FTChinese.com ranked 19th in Overall Financial Websites (including all trading, news and information sites) • Other Key International Titles ranked 41st or below (Reuters China, Forbes China, Chinese WSJ etc.) • Result shows a great success of FTChinese.com in hitting the local market comparing to other titles Source: iresearch.com.cn (As of Nov 2017)
  69. 69. Leading International Title in China Reuters Chinese Version Forbes China Wall Street Journal Chinese Version Source: iresearch.com.cn (As of Nov 2017)
  70. 70. Our Social Presence ⚫ 1.52 Million Weibo Followers ⚫ 480k WeChat Followers ⚫ 960k Flipboard Followers ⚫ Media Partnership iQIYI and other media platforms
  71. 71. Lux Avenue – gateway to the Chinese wealthy consumers “樂尚街” or Lux Avenue offers readers profiles and stories about the luxury industry, highlights new trends in luxury products and provides a window into an international designer lifestyle. “China’s rapid economic growth and rising interest in and consumption of luxury goods, particularly among the business elite and aspiring middle class, means that it’s an ideal time to launch this new section on FTChinese.com. Through Lux Avenue, we will leverage the Financial Times’ global resources and award-winning glossy ‘How To Spend It’ magazine to bring our readers and clients insightful, high quality content and access to rising trends and leading personalities in the luxury lifestyle sector,” said Angela Mackay, managing director, Asia Pacific, Financial Times.
  72. 72. Advertising Positions FTChinese.com offers an extensive range of cutting-edge advertising formats, and our experienced teams can help you get maximum impact from them. The FTChinese conforms to the Internet Advertising Bureau guidelines on ad unit sizes, offering standard sizes for Leaderboards 728x90, MPUs 300x250 and half-page units 300x600*. We also offer Super Leaderboard 969x90 that expands to 969x400*, Banner under articles 590x90 as well as a Ribbon ad 336x60.
  73. 73. Impactful options Floating ad: Samsung Intro Ad: Bank of Communications Crazy Ad: A. Lange & Sohne Homepage Takeover: Dunhill Homepage impactful ad format rates available on request FTChinese.com also offers Impactful ad formats on Homepage such as Homepage Roadblock/ takeover, Intro Ad + Landing Ad, Floating Ad *3rd party ad serving is required for expandable, video or other rich media format.
  74. 74. News alert Daily / Weekly Email Sponsorship • Free delivery to ALL FTChinese registered users • A summary of links to the highlighted articles of FTChinese every weekday morning and Friday afternoon. • Three MPU 300x250 positions in the Daily Email, two Banner 590x90 in the Weekly Email • More than 80k imps delivered for each ad unit. Daily Email Weekly Email
  75. 75. E-mail Marketing Email List Rental • Stand-alone email blast of advertisers message - eDM • Delivery rate: over 95%; Open rate: over 20% • Filtering available: Business Position, Area of Responsibility, Industry and Province • GROSS Cost: US$250 per 1,000 names (10% loading is required for every 1 additional category of filtering) Minimum buy: - US$20,000 for eDM only - US$10,000 bundle with online ads on FTChinese.com (min value of US$3,000 in online ads plus min value of US$7,000 in eDM, or vice versa)
  76. 76. 全球最大新聞集團
  77. 77. 新加坡報業控股
  78. 78. 181181 The Straits Times新加坡最大最廣最有影響力的新聞網站 Free access to breaking news from Singapore’s No.1 Newspaper, providing authoritative coverage of local and international news as it happens Source: AT Internet, 3 month rolling average, June 34.1 million Average Monthly Page views 7.1 million Average Unique Browser 8:15min Average TimeSpent
  79. 79. 用戶分析 Who are the readers of Straits Times Source: Nielsen Media Index 2015 49% 51% MEN WOMEN 91% of Straits Times readers lives in 4-room home or bigger DWELLING TYPE 57% of Straits Times reader are PMEBs OCCUPATION 57% of Straits Times readers are between the age of 25 to 44 years old AGE GROUP 50% of Straits Times readers have University degree EDUCATION STRAITSTI MES
  80. 80. 183183 STRAITS TIMES MOBILE APP The new ST smartphone app covers both iPhones and Android smartphones while the new ST iPad edition is for iPad devices only. The iPhone and iPad editions offer ST in native and PDF formats, with free breaking news; while the Android edition offers ST in the native version only, with free breaking news. “The standalone apps for iPhone and iPad can be downloaded from the iTunes Store, while the Android app is available in Google Play.” 16.83 million MonthlyPageviews 139,026 MonthlyUniqueBrowser 04:43 min Averagetimespentpervisit 496,228 CumulativeDownloads iPhone 8.19 million MonthlyPageviews 60,203 MonthlyUniqueBrowser 04:53 min Averagetimespentpervisit 454,874 CumulativeDownloads Android Source: AT Internet, 3-months rolling average June 2016.
  81. 81. 184184 The Business Times 新加坡唯一的財金日報 Apart from in-depth corporate news and incisive commentaries, The Business Times carries lifestyle stories on a wide range of topics including food, travel, motoring, art and collection, for the well-heeled Source: AT Internet, 3 month rolling average, June 3.0 million Average Monthly Page views 637,485 Average Unique Browser 08:24min Average TimeSpent
  82. 82. 用戶分析 Who are the readers of Business Times Source: Nielsen Media Index 2015 55% 45% MEN WOMEN 95% of Business Times readers lives in 4-room home or bigger DWELLING TYPE 68% of Business Times reader are PMEBs OCCUPATION 55% of Business Times readers are between the age of 25 to 44 years old AGE GROUP 66% of Business Times readers have University degree EDUCATION BUSINESSTIM ES
  83. 83. 186186 BUSINESS TIMES MOBILE APP The Business Times App features the Print Edition, Breaking News and the PDF Edition. “The standalone apps for iPhone and iPad can be downloaded from the iTunes Store, while the Android app is available in Google Play.” Source: AT Internet, 3-months rolling average June 2016. 898,408 MonthlyPageviews 15,881 MonthlyUniqueBrowser 03:40 min Averagetimespentpervisit 124,484 CumulativeDownloads iPhone 530,363 MonthlyPageviews 6,724 MonthlyUniqueBrowser 03:38 min Averagetimespentpervisit 40,156 CumulativeDownloads Android
  84. 84. 187187 AsiaOne - GROUP Singapore's premier news and lifestyle content aggregator The Main Gateway for most of our audience to access various sites, now features a revamped look and feel with content laid out in an even more organised manner for reading. Source: AT Internet, 3 month rolling average, June 08:45min Averagetimespent 3.3 million Uniquebrowser 28.3million Monthlypageviews
  85. 85. Our ReadersWho are the readers of AsiaOne Source: Nielsen Media Index 2015 51% 49% MEN WOMEN 92% of AsiaOne readers lives in 4-room home or bigger DWELLING TYPE 55% of AsiaOne reader are PMEBs OCCUPATION 63% of AsiaOne readers are between the age of 25 to 44 years old AGE GROUP 58% of AsiaOne readers have University degree EDUCATION ASIAONE
  86. 86. 189189 ASIAONE MOBILE APP Browse through the latest news and lifestyle content from over eight national newspapers - which includes The Straits Times, The Business Times and The New Paper - as well as numerous magazines and top-ranking websites all in one app. Readers can also gain access to content from global and regional content partners such as The Wall Street Journal, Nikkei Asian Review, Vulcan Post and more. “Swipe through over 17 categories that include Asia and World news, Business, Entertainment, Technology and more.” Source: AT Internet, 3-months rolling average June 2015 6.2 million MonthlyPageviews 36,290 MonthlyUniqueBrowser 05:52 min Averagetimespentpervisit 177,163 CumulativeDownloads iPhone 5.1 million MonthlyPageviews 26,902 MonthlyUniqueBrowser 06:02 min Averagetimespentpervisit 133,058 CumulativeDownloads Android
  87. 87. 2.56 million Average Monthly Unique Visitors 58.5 million Average Monthly Page views 46% Mal e 54 %Fem ale Age 20-44 yrs 06:52min Average TimeSpent arePMEBs 53% are Students 20% Much of Stomp’s user-generated content finds its way onto print media such as The Straits Times, Shin Min Daily News and Lianhe Wanbao among others Singapore Seen is Stomp’s most popular news section. It features news from the ground – the heartbeat of Singapore, not found anywhere in mainstream media. It also features Stomp’s large community - Stompers - in situations where they’ve become a force for good and for public service. Source: AT Internet, 3 month rolling average June 2016 Source: Nielsen Media Index 2015 STOMP’S EXTENSIVE REACH AND ACTIVE COMMUNITY Stomp, Singapore's number one social networking and citizen media website STOMP
  88. 88. STOMP’S SOCIAL MEDIA CHANNELS AMPLIFY REACH Stomp, Singapore's number one social networking and citizen media website 20.07 million Monthly people Reach 478k Likes 0.5%growthinLikesmonthly 46% Fem ale 54 %Male Age 25-34 yrs Stomp’s Facebook page boasts more than three-quarters of a million eyeballs on page activity monthly. This includes posts, posts to our Page by other people, and mentions. That’s a lot of eyeballs for your brand. Source: Facebook Analytics June 2016 280k Page Views 13k ReactionsDaily 2.2k Comments Daily 3.4k SharesDaily PurelyOrganicReach STOMP
  89. 89. Razor TVReader’s habit across devices Source: AT Internet, 3 month rolling average, June arePMEBs 52% 1.0 million Average UniqueBrowse 2.8 million Average Monthly Page views 56 % Mal e 44 % Fem ale Age 25-44 yrs 06:18min Average TimeSpent are Students 19% RAZORTV
  90. 90. Zaobao.sg the most-read Chinese newspaper in Singapore arePMEBs 44% 899,529 Average UniqueBrowsers 10.1 million Average Monthly Page views 58 % Mal e 42 % Fem ale Age 20-44 yrs 22:15min Average TimeSpent are Millennial (18-34) 22% Trusted information source for the Chinese-speaking community. Its online version is one of the few Chinese news websites in Singapore, which similarly captures the highly-educated Chinese online audience. ZAOBAO. SG Source: AT Internet, 3 month average, June 2016. Nielsen Media Index 2015
  91. 91. Our ReadersZaobao.sg readers are well educated, family oriented and effectively bilingual 58% 42% MEN WOMEN 45% of Zaobao.sg reader are PMEBs OCCUPATION ZAOBAO.SG 80% are proficient in both English and Mandarin Source: AT Internet, 3 month average, June 2016 , Nielsen Media Index 2015 Effectively Bilingual HOUSEHOLD INCOME $6,660 Median Income 59% of Zaobao.sg readers have children FAMILY 21% of Zaobao.sg readers lives in Condo apartment or private housing DWELLING TYPE 59% of Zaobao.sg readers received tertiary educatedand above EDUCATION 74% of Zaobao.sg readers are between the age of 25 to 54 years old AGE GROUP are Millennial (18-34 years old) 22 %
  92. 92. Zaobao.com Reaching a high net-worth of Chinese audience arePMEBs 69% 5.6 million Average UniqueBrowse 142 million Average Monthly Page views 81 % Mal e 20 % Fem ale Age 20-54 yrs 20:51min Average TimeSpent are Students 2.2% A highly-accessed Chinese news portal, providing news and insights that are targeted an the audience in China, HK and Macau ZAOBAO.C OM Source: AT Internet, 3 month average, June 2016; iResearch 2015
  93. 93. OUR READERSWho are the readers of Zaobao.com 81% 19% MEN WOMEN 47% of Zaobao (CN) readers earn RM8,000 and above. *Note: As at July 2015, average income is RMB4,200 PERSONAL INCOME 46% of Zaobao (CN) readers are PMEBs OCCUPATION 70% of Zaobao (CN) readers are 30 years and above AGE GROUP 74% of Zaobao (CN) readers received tertiary educated and above EDUCATION Source: iReaarch, 2015 ZAOBAO.C OM
  94. 94. Our ReadersHigh-end User Profile of Zaobao.com ZAOBAO.C OM Source: iReaarch, 2015 Age 78% of readers are 30 and above Status 52% users take part in business decisions 36% of readers have travelled out of China in the past year Trips 72% of readers and/or their families have the intention to pursue further studies overseas Study Purpose More than 70% of readers read news to keep abreast of national and international affairs $ Assets 63% of readers own assets above CNY 1 mn  Time pieces 22% of users own luxury watches above CNY 40k Cars 75% are car owners; 20% own more than 1 car Motivations 68% are optimistic about their future Expenditur e Main spending categories are in leisure/ entertainment and electronics
  95. 95. Strong coverage in the affluent regions of China Guangdong Province in China is the Highest Coverage District of ZAOBAO.com黑龙江 吉林 辽宁 河北 山东 福建 江西 安徽 湖北 湖南 广东广西 上海 山西 内蒙古 陕西 宁夏 甘肃 青海 四川 贵州 云南 西藏 新疆 江苏 浙江 北京 天津 河南 重庆 UV(10000 ppl) PV(10000 ppl) Guangdong 17.5 95 Shandong 10.4 60 Jiangsu 9.7 53 Zhejiang 7.8 45 Hebei 7.5 39 Fujian 7.2 44 Henan 7.1 35 Sichuan 6.9 41 Hunan 6.5 38 Hubei 5.7 28 UV≥150k 100k≤UV<150k 50k≤UV<100k UV<50k UV、PV of Provinces Source: IResearch 2015 Zaobao.com READERS ZAOBAO.C OM
  96. 96. 199199 BERITA HARIANSole Malay language website in Singapore It presents news and issues from home, the region and the world, featuring a wide spectrum of topics from sports to politics and religion. Other highlights include Malay culture and tradition, arts and heritage, family, hobbies and leisure. Source: AT Internet, 3 month rolling average, June 07:00min Averagetimespent 98,658 Uniquebrowser 395,136 Monthlypageviews {LATEST NEWS} {HALAL FOOD} {LANGUAGE & LITERATURE} {TRAVEL} {BUSINESS}
  97. 97. 200 eNewsletter Monthly eNewsletter Berita Harian Reach more than 4,000 Berita Harian online subscribers News are hand-picked by Berita Harian editors daily to ensure readers get the most important news eNewsletter are delivered into readers’ inboxes every morning, Mon to Fri. BERITA HARIAN
  98. 98. 馬來西亞最大新聞網站
  99. 99. • 當今大馬(馬來語:malaysiakini),是馬來西亞最大新聞媒體(目前在Alexa馬來 西亞所有網路媒體中排名第28名),提供中文、英文、馬來文及淡米爾文4種語系 ,與馬來西亞大多數新聞媒體不同,malaysiakini不受其政府監管。 • 2018馬來西亞大選日的報導頁面,malaysiakini吸引超過 1700 萬人觀看。(馬來 西亞人口約3,200萬人)
  100. 100. TOP 6 WEB DOMAINS VISITED FROM DESKTOP & Mobile ONLINE NEWS / INFORMATION PORTALS IN MALAYSIA BERITA HARIAN TOTAL Unique Visitors Source: comScore, APRIL 2018 3.57 mil THE STAR 3.96 mil SINAR HARIAN 3.40 mil SAYS.COM 2.66 mil MALAYSIAKINI SITES HARIAN METRO 4.21 mil 3.99 mil
  101. 101. DESKTOP & MOBILE AUDIENCE FIGURES MKINI ENGLISH Source: Google Analytics, 1- 31May 2018 Unique Visitors Page Views Session Duration DESKTOP MOBILE 1,791,700 36,950,543 0 0 :0 8:11 5,667,199 93,358,498 00:05:06
  102. 102. DESKTOP & MOBILE AUDIENCE FIGURES MKINI MALAY Source: Google Analytics, 1- 31May 2018 Unique Visitors Page Views Session Duration DESKTOP MOBILE 901,943 23,989,044 00 :09:18 4,0 46,271 112,917,533 00:07:40
  103. 103. DESKTOP & MOBILE AUDIENCE FIGURES MKINI CHINESE Source: Google Analytics, 1- 31May 2018 Unique Visitors Page Views Session Duration DESKTOP MOBILE 2,191,373 26,708,494 00:04:32 391,454 8,526,896 0 0:08:14
  104. 104. MOBILE MOBILE APP ANDROID HOME PAGE + INSIDE PAGE Source: Google Analytics, May 2018 Google Analytics, January 2018 Screen Views English Malay Chinese ( 6.9 million ) ( 9.6 million ) Active Use rs ( 1.6 million ) ( 16 k ) ( 8.4 k ) ( 2.6 k ) 56.7 Million 66 K 37.4 Million 23 K 11.0 Million 9.1 K
  105. 105. DEMOGRAPHIC (Desktop vs Mobile) 12% (D) 7% (M) 31% (D) 31% (M) 22% (D) 23% (M) 16% (D) 18% (M) 12% (D) 13% (M) 7% (D) 8% (M) Source: Google Analytics, MAY 2018 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Male AGE GROUP Female 64.4% (D) 60.2% (M) GENDER GROUP More than 60% of the audience is male readers 35.6% (D) 39.8% (M)
  106. 106. 泰國最大入口網站
  107. 107. 期待與您一起開拓全世界 廣告服務聯絡方式 :et@egmp.com.tw :http://egmp.com.tw

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