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Salim Virani

Technologie

So you have an idea (maybe)
Thursday, 9 August 2012

Which came from wherever
Thursday, 9 August 2012

But it’s maybe too far to jump
Thursday, 9 August 2012

So we ﬁnd stepping stones
Thursday, 9 August 2012

Freelance // agency // tech
Thursday, 9 August 2012

We underestimate this dip
Thursday, 9 August 2012

B2B SaaS seems best
for early proﬁtability
Thursday, 9 August 2012

But today
let’s aim
for scale
Thursday, 9 August 2012

London
is good
for VCs
Thursday, 9 August 2012

Source: Dow Jones VentureSource, 2012

Ldn $1.75B
274 rounds

SV $12.59B
977 rounds
Thursday, 9 August 2012

Index, Accel, Atlas,
Balderton, Doughty
Hanson, DFJ Esprit,
Silicon Valley Bank,
and many more
(Plus visitors from NY & EU)
Thursday, 9 August 2012

Source: Dow Jones VentureSource, 2012

60%

25%
5% 10%

Thursday, 9 August 2012

London is
okay for
angels
Thursday, 9 August 2012

“New tax incentive
programs for high net
worth individuals (HNWI)
are under way all over
the world (with the UK
taking the boldest step in
April 2011).”
from http://ey.com
Thursday, 9 August 2012

SEIS
amazing but...
underwhelming?
Thursday, 9 August 2012

So at least it’s
possible to
hustle
together a
round from
folks you
know
Thursday, 9 August 2012

Tech
angels
Index Seed, Passion Capital,
#1Seed, and some individuals
Thursday, 9 August 2012

The
Crowd
Crowdcube, Seedrs, plus many
others for products
Thursday, 9 August 2012

InnovateUK
SMART grants
for 25-250k
Thursday, 9 August 2012

Capital
Enterprise
can help with
most stuff
Thursday, 9 August 2012

A friendly PSA:

Please don’t
pay to pitch
Thursday, 9 August 2012

Springboard,
hackfwd, Bethnal
Green Ventures,
Seedcamp, Wayra,
Springboard mobile,
Oxygen, Emerge
Venture Lab
Thursday, 9 August 2012

Meet people & be
helpful:
Founder’s ﬁt,
coworking,
hackathons...
Thursday, 9 August 2012

Nothing
works well,
so try
everything
Thursday, 9 August 2012

Google Campus,
Central Working,
Innovation
Warehouse,
The Trampery
& many more
Thursday, 9 August 2012

GA, Campus, Escape,
The Hub, UCL,
Imperial,
Capital Enterprise
Thursday, 9 August 2012

Brain
trust
Mondays
(+ burgers)
Thursday, 9 August 2012

Don’t do
work unless
it gets you to
the next gate
Thursday, 9 August 2012

30 seconds:

What’s your
next gate?
Thursday, 9 August 2012

@robﬁtz
Slides http://dex.io
Help http://foundercentric.com

Ques
tions?
Thursday, 9 August 2012

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Why Content? Buyers want to feel connected to a brand before and beyond purchase. SO, WHAT’S THE PROBLEM? According to AdAge, 75% of marketers said that content should frequently mention products and services, yet 60% of their audience turns down salesy content. BANNER BLINDNESS SOLVE MEDIA “ “You are more likely to complete Navy SEAL training than click on a banner ad.” By flooding the online world with promotion-heavy content, brands are contributing to content blindness. CONTENT BLINDNESS THE KEY POINTS OF A SALE TRUST AND RESPECT STAYING TOP- OF-MIND INTERNAL TIMING & RESOURCES How to Create Non- Promotional Content That Drives ROI CREATING CONTENT TO DRIVE A SALE DEMONSTRATE EXPERTISE AND LEADERSHIP CREATE CONSISTENT POSITIVE TOUCHPOINTS EDUCATE ON IMPORTANCE THE BIG PICTURE One of the most attractive things about content is its opportunity to drive qualified leads through a funnel. THE SEO VALUE OF CONTENT SEO = High Quality, Engaging Content A DOCUMENTED CONTENT STRATEGY Documented Strategy + Knowledge Bank = Foundation HARNESS YOUR COMPANY’S EXPERTISE USING A KNOWLEDGE BANK WHEN WRITING AN ARTICLE, ASK YOURSELF: Who (are you reaching)? Where (can you reach them)? What (do they care about)? Why (should they act on your message)? How (should they act after you reach them)? When (are you reaching them in the buying process)? TOOLS TO FIND CONTENT INSPIRATION Analyze trending content Quora Flipboard Pocket Twitter hashtags CREATE MINI CAMPAIGNS THE CONTENT FUNNEL A WELL-ROUNDED CONTENT TEAM CONTENT STRATEGIST SUBJECT MATTER EXPERTS CONSUMABLE EDITOR DISTRIBUTION SPECIALIST A QUOTE FROM OUR STATE OF CONTRIBUTED CONTENT REPORT Qualitative & Quantitative Metrics to Track Content ROI THE WHY Why do BOTH matter? WHAT MAKES UP GREAT CONTENT? Great Content = Marketing & Sales Enablement THE CONTENT FUNNEL New Clients THE QUANTITATIVE APPROACH: THE METRICS • Traffic • Unique visitors per month • Time on site • Subscribers • Social shares • Call-to-action clicks • Call-to-action click percentage • Conversion percentages • Number of leads • Number of marketing qualified leads • Sales numbers THE QUALITATIVE APPROACH • Influence • “Thought Leader” • Brand awareness • Credibility • Trust THE QUALITATIVE APPROACH Content is the fuel and foundation for business development: • During sales calls & email outreach • Online profile credibility • Social media • Newsletter • Blog • Speaking & awards applications • Lead capture • Marketing automation • HR • Current customer education + upsell + engagement MORAL OF THE STORY? 1. Always be testing. 2. Make data-driven decisions. THE TIME VALUE OF CONTENT: OUR NUMBERS QUANTITATIVE ROI 2sales generated as a direct result of content QUALITATIVE ROI • Invited to speak • Won awards • Featured by Inc. as a result of his content

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Based on a talk I gave to the Capital Enterprise stakeholders and members in relation to the Bootstrapping Bootcamp program we're developing and sharing. You can learn more about the program at http://register.leanca.mp/bootstrapping-bootcamp or contact me at http://SaintSal.com/contact To learn more about the new tools and methods entrepreneurs are using to find market traction faster, go to http://leanca.mp

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Swinging for the fences often needs VC funding and overseas HQ. So a few prudent steps in company structure can maximise flexibility for the founders, staff and investors as you head global. As seasoned entrepreneurs and angel investors Hamish & David will share what they have learnt about the maze of founder vesting, VC raising, flip-ups, Australian grants, investor/acquirer readiness ad share/option plans.

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Escape london

1. So you have an idea (maybe) Thursday, 9 August 2012

2. Which came from wherever Thursday, 9 August 2012

3. But it’s maybe too far to jump Thursday, 9 August 2012

4. So we ﬁnd stepping stones Thursday, 9 August 2012

5. Thursday, 9 August 2012

6. VCs Thursday, 9 August 2012

7. VCs Thursday, 9 August 2012

8. Freelance // agency // tech Thursday, 9 August 2012

9. We underestimate this dip Thursday, 9 August 2012

10. B2B SaaS seems best for early proﬁtability Thursday, 9 August 2012

11. But today let’s aim for scale Thursday, 9 August 2012

12. Time & money Thursday, 9 August 2012

13. Thursday, 9 August 2012

14. London is good for VCs Thursday, 9 August 2012

15. Source: Dow Jones VentureSource, 2012 Ldn $1.75B 274 rounds SV $12.59B 977 rounds Thursday, 9 August 2012

16. Index, Accel, Atlas, Balderton, Doughty Hanson, DFJ Esprit, Silicon Valley Bank, and many more (Plus visitors from NY & EU) Thursday, 9 August 2012

17. Source: Dow Jones VentureSource, 2012 60% 25% 5% 10% Thursday, 9 August 2012

18. Thursday, 9 August 2012

19. Time & intros Thursday, 9 August 2012

20. Thursday, 9 August 2012

21. London is okay for angels Thursday, 9 August 2012

22. “New tax incentive programs for high net worth individuals (HNWI) are under way all over the world (with the UK taking the boldest step in April 2011).” from http://ey.com Thursday, 9 August 2012

23. SEIS amazing but... underwhelming? Thursday, 9 August 2012

24. So at least it’s possible to hustle together a round from folks you know Thursday, 9 August 2012

25. Tech angels Index Seed, Passion Capital, #1Seed, and some individuals Thursday, 9 August 2012

26. The Crowd Crowdcube, Seedrs, plus many others for products Thursday, 9 August 2012

27. InnovateUK SMART grants for 25-250k Thursday, 9 August 2012

28. Capital Enterprise can help with most stuff Thursday, 9 August 2012

29. A friendly PSA: Please don’t pay to pitch Thursday, 9 August 2012

30. Bangers & Mash Thursday, 9 August 2012

31. Seedsummit Thursday, 9 August 2012

32. AngelList Thursday, 9 August 2012

33. Thursday, 9 August 2012

34. Accelerators! Thursday, 9 August 2012

35. Springboard, hackfwd, Bethnal Green Ventures, Seedcamp, Wayra, Springboard mobile, Oxygen, Emerge Venture Lab Thursday, 9 August 2012

36. Thursday, 9 August 2012

37. Artic ulate Thursday, 9 August 2012

38. Thursday, 9 August 2012

39. Thursday, 9 August 2012

40. Pro duct! Thursday, 9 August 2012

41. Thursday, 9 August 2012

42. Meet people & be helpful: Founder’s ﬁt, coworking, hackathons... Thursday, 9 August 2012

43. Thursday, 9 August 2012

44. Nothing works well, so try everything Thursday, 9 August 2012

45. Thursday, 9 August 2012 Get thrifty

46. Thursday, 9 August 2012

47. Google Campus, Central Working, Innovation Warehouse, The Trampery & many more Thursday, 9 August 2012

48. Gettin’ smart Thursday, 9 August 2012

49. GA, Campus, Escape, The Hub, UCL, Imperial, Capital Enterprise Thursday, 9 August 2012

50. Brain trust Mondays (+ burgers) Thursday, 9 August 2012

51. Don’t do work unless it gets you to the next gate Thursday, 9 August 2012

52. Thursday, 9 August 2012

53. 30 seconds: What’s your next gate? Thursday, 9 August 2012

54. @robﬁtz Slides http://dex.io Help http://foundercentric.com Ques tions? Thursday, 9 August 2012

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