Coca Cola Presentation

2. By: Saira Akhter
PASSIONATELY REFRESHING A THIRSTY WORLD

3. OUTLINE:
1. Introduction
2. History
3. Organizational Structure
4. Organizational Culture
5. Managing Workforce Diversity
6. Managing Creativity and Innovation
7. Strategic Management
8. Decision Making
9. Human Resource Management
10. References

4. 1.INTRODUCTION:
• headquartered in Atlanta,
Georgia, US
• 500+ brands in 200+ countries
• 1.9 billion servings each day
• over 150,900 employees
• ranked 9 in Global 500 brand
rankings 2014
Did You Know?
Coca-Cola is the second-
most widely understood
term in the world, after
“okay.”

5. 2. HISTORY:
• invented in 1886 by
pharmacist John Stith
Pemberton
• named on two main
ingredients;
Coca leaves & kola nuts
• 4 main eras
I. Asa Griggs Candler (1887-1919)
II. Robert Winship Woodruff (19-
1981)
III. Roberto C Goizueta (1981-1997)
IV. Neville Isdell (2004-2008)
Did You Know?
If all the Coca-Cola ever
produced were in 8-ounce
contour bottles, and these
bottles were laid end to
end, they would reach to
the moon and back 2,051
times.

6. I. Asa Griggs Candler (1887-1919)
• born entrepreneur
• secured the rights to the business
• violent advertisement to create
need among people
• In 1899, signed a contract for
bottling
• moved into Canada, Panama,
Cuba, Puerto Rico, France, and
other countries
Did You Know?
Coca-Cola Company
spends more money
on advertising than
Microsoft and Apple
combined.

7. II. Robert Winship Woodruff (1923-81)
• market oriented person
• expansion of Coca-Cola
overseas
• introduced coca cola in
Amsterdam Olympic Games
1928
• presented six-pack and many
other innovations
• introduced new flavors
Did You Know?
In Colombia, Cokes are
being served in bottles
made from ice. The frozen
vessels are true to their
glass counterparts with
Spenserian script lettering
etched in ice.

8. III. Roberto C Goizueta (1981-97)
• slogan ‘intelligent risk taking‘
• released new taste for Coca-Cola
in 1985
• people were outraged and old
formula was re-launched as Coca
Cola Classic
• sponsorship of major sports
events (Olympic Games, FIFA World Cup
football, the Rugby World Cup and the
National Basketball Association)
• 1 billion servings of products
everyday

9. IV. Neville Isdell (2004-08)
• vision ‘manifesto to change’
• gained confidence of his
workers
• targeted every type of
customer and occasions
• till 2008, Coca-Cola can
count more than 160 low
and no calorie drinks in the
company's range
• company ranked no. 1 in
2007 & 2008 in Global 500
Did You Know?
Coke uses 300,000 tons
of aluminum for its cans
every year just for its US
operations. That's equal
to 17.4% of what the
entire US aluminum
industry produces

10. 3. ORGANIZATIONAL
STRUCTURE:
Muhtar Kent
(Turkish)

11. 4. ORGANIZATIONAL
CULTURE:Inclusive culture of the Company is
defined by seven key values
• Leadership: The courage to shape a
better future
• Collaboration: Leverage collective
genius
• Integrity: Be real
• Accountability: If it is to be, it's up to
me
• Passion: Committed in heart and
mind
• Diversity: As inclusive as our brands
Did You Know?
Before it goes to
market, each Coca-
Cola product
undergoes nearly 450
different tests to
ensure that ingredient
and packaging quality
meets Company
standards

12. 5. MANAGING
WORKFORCE
DIVERSITY:
• Multicultural Organization
• Top rating of 100 percent from the
Human Rights Campaign
• Ranked 33rd on DiversityInc’s Top 50
Companies for Diversity for 2014
Did You Know?
If you stacked up Coke's
2.8 million vending
machines, they would
take up 150.2 million
cubic feet of space -- the
size of 4 Empire State
Buildings

13. 6. CREATIVITY AND
INNOVATION:Joe Tripodi , Coca-Cola Chief
Marketing and Commercial Officer,
gave Coke’s five-pronged approach:
• Packaging: Modification of packaging
attracts more customers.
• Partnerships: Collaborations are driving
Coke’s innovation program.
• Products and Equipment: Company
continues to pack its pipeline with fresh
offerings.
• Consumer Provocations: Join hands
campaign
• Cultural Leadership: Big companies like
Coca Cola don’t follow the existing culture
rather they bring new one.
Did You Know?
Coke makes so
many different
beverages that if
you drank one per
day, it would take
you over 9 years to
try them all.

14. 7. STRATEGIC
MANAGEMENT:• Managers do the SWOT Analysis
(Strengths, Weaknesses, Opportunities,
and Threats)
• Develop a strategic plan
• Consumers
• Creative and innovative employees
• Diversity
• Competition
• Accelerating growth
• Implement the plan
Did You Know?
The Coca-Cola
brand is worth an
estimated $74 billion:
more than
Budweiser, Pepsi,
Starbucks and Red
Bull combined.

15. 8. DECISION MAKING:
• Annual Reports
• Ultimate Authority  Board of Directors

16. 9. HUMAN RESOURCE
MANAGEMENT:• Plan the hiring of new
employees
• Job analysis
• Recruiting
• Selection
• Compensation
• Training
• Performance
• Appraisal
• Employee’s relationship
Did You Know?
Thirsty consumers around
the globe now enjoy
Coca-Cola Company
products 1.7 billion times
every single day—about
19,400 beverages every
second.

17. POINT TO
PONDER

18. REFERENCES:
• http://www.slideshare.net/hungrystratgist/coca-cola-casestudy
• http://www.slideshare.net/sairaakhter5/savedfiles?s_title=coca-cola-
company-strategies&user_login=Noorafridi90
• http://www.coca-cola.co.uk/about-us/history-of-coca-cola-2000-
now.html
• http://businesscasestudies.co.uk/coca-cola-great-britain/creating-an-
effective-organisational-structure/structure-and-
culture.html#ixzz3KRvqtoTt
• http://www.russellreynolds.com/video/former-coca-cola-ceo-neville-
isdell
• http://www.ukessays.com/essays/business/project-report-operation-
management-in-coca-cola-company-business-
essay.php#ixzz3KaIVq4Us
• http://brandirectory.com/profile/coca-cola
• http://www.businessinsider.com/facts-about-coca-cola-2011-