2. ‘ YOU CAN’T BATHE IN THE SAME RIVER TWICE. IT MEANS THAT RIVER CHANGES CONSTANTLY THIS IS ANALOGY OF TIME EVEN FOR LIFE. YOU CAN’T SELL THE SAME POLICY TWICE OR LIVE YOUR LIFE TWICE
3. REMEMBER, RENEWAL IS IMPORTANT NOT ONLY IN BUSINESS, BUT IN LIFE ALSO. IT IS TIME TO SHED YOUR OLD APPROACHES AND LOOK FOR NEW VISTAS EVEN IN SELLING
4. INSURANCE IS A CONCEPT SELLING PROCESS AND DEMANDS NEW IDEAS IN THE CURRENT SCENARIO
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7. THE CONCEPT OF INSURANCE UNDERSCORES THE RELATION BETWEEN THE INSURED AND ASSURED AND BOTH BEING THE SAME IN MOST OF LIFE INSURANCE CONTRACTS. THAT IN TURN TELLS A GREAT DEAL ABOUT THE INTRINSIC EMOTIONAL VALUE ATTACHED
8. UNDERSTANDING THIS IN ITS PROPER PERSPECTIVE AND MASTERING THE ART OF EMOTIONAL SELLING SHOULD HELP OUR SALESMEN TO BE MORE EFFECTIVE INSALES TALK, MORE CONFIDENT IN THEIR APPROACH AND MORE CONVINCING IN THEIR ARGUMENTS