3. ABOUT RAYMONDS
ď Raymond Ltd is largest integrated manufacturer of worsted
fabric in the world based in Mumbai, Maharashtra. It is has over
60% market share in worsted suiting in India. It also the Indiaâs
biggest woolen fabrics maker. Textile division of the company
has a distribution network of more than 4,000 multi-brand outlets
and over 637 exclusive retail shops in the domestic market
itself. Suitings are available in India in over 400 towns through
30,000 retailers and an exclusive chain is present in over 150
cities across India. Its products exports to over 55 countries
including US, Canada, Europe, Japan and the Middle East. It has
more than 20,000 design and colours of suiting fabric which
makes it one of largest collection of designs and colours by single
company. It was listed as India's most trusted apparel brand by
The Brand Trust Report in 2015.
4. VISION
ďś Raymonds has a vision of âMaking Raymond the Most
Desired Place of Work for Top Talentâ. We will strive to
weave in the core Raymond values namely Leadership,
Excellence, Quality and Trust in all our actions and HR
processes such that we enable business excellence and
growth.
5. ď§ Making Raymond the Most Desired Place of Work for Top Talent.
ď§ Promote health center in the army
ď§ To form mutually beneficial partnerships with diverse businesses that
allow us to deliver superior product and services and superb customers
service
MISSION
6. 1.The park avenue introduction
Raymond Group is reworking its consumer products
strategy to enter newer categories, and has roped in a
celebrity endorser to bump up sales of its deodorants. The
textile major's FMCG company, JK Helene Curtis (JKHC),
has signed up actor-director Farhan Akhtar to push sales of
its Park Avenue brand of deodorants in the Rs 3,500-crore
segment that has close to 1,000 brands. "Farhan Akhtar will
appeal to younger consumers who are now getting fatigued
with similar type of communication,"
7. 2. 100 shades in one colour(white):The
second marketing development was the the one in
which Raymonds introduced 100 shades in one
colour that is white which was introduced in 2016
mid October and after this the sales of Raymonds in
the white shade has increased to a large extent and
the turnover too increased