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` The Consumer Products Industry &  about apple  md shadiqul azam sajid
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],md shadiqul azam sajid
` The Consumer Products Industry md shadiqul azam sajid
Consumer Products A Broad Topic md shadiqul azam sajid
Consumer Products – Three Categories Cyclical Goods Apparel/Accessories Appliance & Tool Audio & Video Equip. Auto & Truck Parts Footwear Furniture & Fixtures Jewelry & Silverware Photography Recreational Products Textiles - Non Apparel Tires Beverages (Alcoholic) Beverages (Non-Alcoholic) Crops Fish/Livestock Food Processing Office Supplies Personal & Household Products Tobacco Computer Hardware Computer Peripherals Computer Services Computer Storage Devices Software & Programming Non-Cyclical Goods Technology WIDE VARIETY OF PRODUCTS CROSSING  MULTIPLE INDUSTRY SECTORS Area of Focus md shadiqul azam sajid
Computer Hardware Industry The Products The Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],md shadiqul azam sajid
Computer Hardware Industry ,[object Object],Source: Dept. of Commerce Computer Hardware Industry - Size Source: Dec 2004 CPI Report from BLS Typical Basket of Goods md shadiqul azam sajid
Computer Hardware Industry ,[object Object],[object Object],Source: Dept. of Commerce Computer Hardware Industry - Size GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid
Industry Size & Growth Source: Dept. of Commerce md shadiqul azam sajid
Industry Size & Growth Source: Dept. of Commerce & Apple, Inc. md shadiqul azam sajid
Market Structure - Oligopoly Desktop Market 2002 Notebook Market 2002 Source: U.S. Business Reporter md shadiqul azam sajid
Market Structure – Oligopoly or Monopoly? Hard Drive-Based Music Player Market 2004 Source: www.macobserver.com/article/2004/11/03.2.shtml md shadiqul azam sajid
Production & Cost Issues Revenues Source: www.hoovers.com md shadiqul azam sajid
Production & Cost Issues Revenues per Employee Source: www.hoovers.com md shadiqul azam sajid
Production & Cost Issues Net Income Source: www.hoovers.com md shadiqul azam sajid
Economic Factors for the Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],md shadiqul azam sajid
` md shadiqul azam sajid
Apple’s Background   "So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.'  So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'"  -- Apple Computer Inc. founder Steve Jobs on  attempts to get Atari and H-P interested    in his and Steve Wozniak's personal computer.  md shadiqul azam sajid
Apple’s Background ,[object Object],[object Object],[object Object],1976  The Beginning 1985 -1997 The Missteps 1997 - Present The Rebound ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],md shadiqul azam sajid
Apple’s History of Innovation 70’s 80’s First Apple Computer Apple Disk II Apple III Mac II Mac Powerbooks Newton PDA PowerMac 90’s Performas PowerMac G3 & Powerbook G3 iMac & iBook 5 consecutive quarters of profits. Turnaround is in full swing PowerMac G4 Cube iTunes Mac & PC 2000 - 2005 New iMac Source: www.apple-history.com md shadiqul azam sajid
PC and MAC Compatible Auto Integration  Accessories The iPod’s Success Factors Design md shadiqul azam sajid iTunes Music Store
Apple’s Demand Factors -  Income Income ,[object Object],[object Object],Income Quantity As income of consumers fall, it puts downward pressure on Demand Curve for Apple’s premium products. As Income of consumers rises, demand for Apple’s premium products increases. md shadiqul azam sajid
Apple’s Demand Factors –  Prices of  Related Goods Prices of  Related Goods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price Quantity Apple faces negative pressure on their demand curve when competitors reduce prices Apple must continue to innovate in computers and add-ons to counter pricing pressure  md shadiqul azam sajid
Apple’s Demand Factors –  Taste Taste ,[object Object],[object Object],[object Object],[object Object],Price Quantity Apple faces negative pressure on their demand curve when competitors introduce products that attract consumers away from Apple products Apple must continue to make the coolest and most stylish products to keep and attract customers  md shadiqul azam sajid
Apple’s Demand Factors –  Expectations Expectations ,[object Object],[object Object],Price Quantity Apple faces negative pressure on their demand curve when consumers decide to not purchase current products because they expect better products in the future Apple must keep new innovations secret to avoid reductions in demand for current products md shadiqul azam sajid
Apple’s Demand Factors –  Number of Buyers Number of Buyers ,[object Object],[object Object],Price Quantity Apple faces negative pressure on their demand curve when competitors are better able to attract customers (buyers) Apple must continue to offer products that will attract new buyers to the Apple brand md shadiqul azam sajid
Apple’s Production & Cost Issues Quality Defects in: Design or Manufacturing = Decreased Sales & Decreased Profits Inventory High or Low Levels of product components = Negative effects on Operating Results and Financial Condition Third Parties High reliability on third parties to manufacture and transport products = Lots of headaches and potential negative effects on Operating Results and Financial Condition md shadiqul azam sajid
Apple’s Market Power Top Global Brand (Brandchannel.com) Innovative Product Design 98 U.S. and 4 International Retail Locations 21 Online stores around the world Over 17 Strategic Partnerships md shadiqul azam sajid
Stiff Competition  Music Download Services Digital Music Players Computers md shadiqul azam sajid
Strategies and Goals  Continue to Innovate Maintain Digital Music Lead Leverage Designs of Hardware and Software Appeal to Mass Market Keep Costs Low and Quality High Expand Distribution Network Invest in New Product Areas and R&D Apple is committed to bringing the best personal computing and music experience to students, educators, creative professionals, businesses and consumers around the world through its innovative hardware, software, peripherals and Internet offerings. Apple Inc., ‘04 Annual Report md shadiqul azam sajid
` Economic Environment + md shadiqul azam sajid
Apple Revenues md shadiqul azam sajid
Apple Revenues md shadiqul azam sajid
Apple Revenues md shadiqul azam sajid
Apple vs. GDP GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid
Apple vs. Consumer Products GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid
Apple vs. Durable Goods GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid
Apple vs. Computer & Peripherals GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid
Apple’s Focus on R&D “ It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now. “ Steve Jobs  md shadiqul azam sajid R&D $ (millions) % of Net Sales Apple $489 6.0% Dell $464 1.1% HP $3,506 5.0% IBM $5,673  5.9%
` Forecasts & Projections md shadiqul azam sajid
Forecasts & Projections Computer  Media The Computer Hardware Industry & md shadiqul azam sajid
Recommendations for Apple ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],md shadiqul azam sajid
` md shadiqul azam sajid Md  shafiqul azam sajid  Iiuc BBA. BD.CTG Email :  [email_address] Cell :+8801670404398

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Apple product and industry

  • 1. ` The Consumer Products Industry & about apple md shadiqul azam sajid
  • 2.
  • 3. ` The Consumer Products Industry md shadiqul azam sajid
  • 4. Consumer Products A Broad Topic md shadiqul azam sajid
  • 5. Consumer Products – Three Categories Cyclical Goods Apparel/Accessories Appliance & Tool Audio & Video Equip. Auto & Truck Parts Footwear Furniture & Fixtures Jewelry & Silverware Photography Recreational Products Textiles - Non Apparel Tires Beverages (Alcoholic) Beverages (Non-Alcoholic) Crops Fish/Livestock Food Processing Office Supplies Personal & Household Products Tobacco Computer Hardware Computer Peripherals Computer Services Computer Storage Devices Software & Programming Non-Cyclical Goods Technology WIDE VARIETY OF PRODUCTS CROSSING MULTIPLE INDUSTRY SECTORS Area of Focus md shadiqul azam sajid
  • 6.
  • 7.
  • 8.
  • 9. Industry Size & Growth Source: Dept. of Commerce md shadiqul azam sajid
  • 10. Industry Size & Growth Source: Dept. of Commerce & Apple, Inc. md shadiqul azam sajid
  • 11. Market Structure - Oligopoly Desktop Market 2002 Notebook Market 2002 Source: U.S. Business Reporter md shadiqul azam sajid
  • 12. Market Structure – Oligopoly or Monopoly? Hard Drive-Based Music Player Market 2004 Source: www.macobserver.com/article/2004/11/03.2.shtml md shadiqul azam sajid
  • 13. Production & Cost Issues Revenues Source: www.hoovers.com md shadiqul azam sajid
  • 14. Production & Cost Issues Revenues per Employee Source: www.hoovers.com md shadiqul azam sajid
  • 15. Production & Cost Issues Net Income Source: www.hoovers.com md shadiqul azam sajid
  • 16.
  • 17. ` md shadiqul azam sajid
  • 18. Apple’s Background   "So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'" -- Apple Computer Inc. founder Steve Jobs on attempts to get Atari and H-P interested in his and Steve Wozniak's personal computer. md shadiqul azam sajid
  • 19.
  • 20. Apple’s History of Innovation 70’s 80’s First Apple Computer Apple Disk II Apple III Mac II Mac Powerbooks Newton PDA PowerMac 90’s Performas PowerMac G3 & Powerbook G3 iMac & iBook 5 consecutive quarters of profits. Turnaround is in full swing PowerMac G4 Cube iTunes Mac & PC 2000 - 2005 New iMac Source: www.apple-history.com md shadiqul azam sajid
  • 21. PC and MAC Compatible Auto Integration Accessories The iPod’s Success Factors Design md shadiqul azam sajid iTunes Music Store
  • 22.
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  • 24.
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  • 26.
  • 27. Apple’s Production & Cost Issues Quality Defects in: Design or Manufacturing = Decreased Sales & Decreased Profits Inventory High or Low Levels of product components = Negative effects on Operating Results and Financial Condition Third Parties High reliability on third parties to manufacture and transport products = Lots of headaches and potential negative effects on Operating Results and Financial Condition md shadiqul azam sajid
  • 28. Apple’s Market Power Top Global Brand (Brandchannel.com) Innovative Product Design 98 U.S. and 4 International Retail Locations 21 Online stores around the world Over 17 Strategic Partnerships md shadiqul azam sajid
  • 29. Stiff Competition Music Download Services Digital Music Players Computers md shadiqul azam sajid
  • 30. Strategies and Goals Continue to Innovate Maintain Digital Music Lead Leverage Designs of Hardware and Software Appeal to Mass Market Keep Costs Low and Quality High Expand Distribution Network Invest in New Product Areas and R&D Apple is committed to bringing the best personal computing and music experience to students, educators, creative professionals, businesses and consumers around the world through its innovative hardware, software, peripherals and Internet offerings. Apple Inc., ‘04 Annual Report md shadiqul azam sajid
  • 31. ` Economic Environment + md shadiqul azam sajid
  • 32. Apple Revenues md shadiqul azam sajid
  • 33. Apple Revenues md shadiqul azam sajid
  • 34. Apple Revenues md shadiqul azam sajid
  • 35. Apple vs. GDP GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid
  • 36. Apple vs. Consumer Products GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid
  • 37. Apple vs. Durable Goods GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid
  • 38. Apple vs. Computer & Peripherals GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid
  • 39. Apple’s Focus on R&D “ It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now. “ Steve Jobs md shadiqul azam sajid R&D $ (millions) % of Net Sales Apple $489 6.0% Dell $464 1.1% HP $3,506 5.0% IBM $5,673 5.9%
  • 40. ` Forecasts & Projections md shadiqul azam sajid
  • 41. Forecasts & Projections Computer Media The Computer Hardware Industry & md shadiqul azam sajid
  • 42.
  • 43. ` md shadiqul azam sajid Md shafiqul azam sajid Iiuc BBA. BD.CTG Email : [email_address] Cell :+8801670404398

Editor's Notes

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  26. Changing Product Mix; Changing Mix of Countries sajid
  27. Changing Product Mix; Changing Mix of Countries sajid
  28. R&D sajid
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