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Key achievers ,[object Object],[object Object]
User is such a user: Change opinions Stay in touch with friends Seek other people opinion Express yourself Feel like you belong Meet new people Hang out / waste time Have fun / be entertained Source: UM Social  Media Wave 2010
Users simply want to: ,[object Object]
 hang out
 feel belonging
 express,[object Object]
 give something much more
 surprise and overwhelm,[object Object]
 perfect visualization
 edge technologies,[object Object]
 not reach but content so reach,[object Object]

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