Is a yet-to-be-launched dry-clean shops in Abu Dhabi- Al Reem Island Our approach to Fresh House's was focused on honesty, quality, and customer service in an area in Al Reem island has no such facilities so far

4. THE FRESH HOUSE
BUSIENSS PLAN

5. 01- Executive summery
The Fresh House
Is a yet-to-be-launched dry-clean shops in Abu Dhabi- Al Reem Island
Our approach to Fresh House's was focused on honesty, quality, and customer service in an area in Al
Reem island has no such facilities so far
Our first shop location in Al Reem island will cover the location of the gate towers mall, near the sun , sky
towers , will serve 3050 flats In the gate towers , 550 Sky & Sun towers
Our goal to expand and cover the whole Al Reem Island in the coming three years from the time of
establishing the first shop in 2014, by adding shop2 & 3 plus drop and pickup desks POS
Due to the first establishment and the number of population living already there, we are expecting from
the first year to cover the capital investment money and we run 20% of growth , the second and third
year.
Meaning that the RIO of the investment will be 100% from the first entail year
A Calming spirit
design, combining simple geometric forms with a clean, sharp, Apart from our premium dry-
cleaning services, Fresh House will also provide exclusive, quality gifts items such as scented soaps to the
guests.
As unique approach to a unique area in Abu Dhabi

6. 02- The business
2-1- The mission statement
We will be the highest end laundry service in Al Reem Island Abu Dhabi , Our vision is the unique
service that we will provide, the products that we will use and the quality that will give to build
trust among the customers.
We will be involved with the society activities and share our knowledge in using eco friendly materia
l and products while doing our essential needs in safe and free hazard manner

7. 2-2 The company
 Our company will be starting with one shop in Al Reem Island, big enough to operate a laundry business
and cover the main services that the residents really needs.
 The company will be in form of LLC (limited liability company form) in the future when we will expand to
have main office and it will be between the investors up to
four people’s financial investors and operational investors.
 Company it’s owned by all of them through a legal contract signed and approved under the UAE law
 The business income 75% for the financial investors & 25% for operator investors after cutting the
expenses on monthly bases
 The local sponsor and financial - investors they will be the silent partners only .
 The first year to be run the as solo company to reduce the expenses and the paper work ..ect

8. 2-3 Main Activities, Location & Facilities
 The shop 90 sqm will be located in the gate towers buildings or in the marina square area -
Abu Dhabi Al -Reem island
 The gate towers will hold 3050 flats
 Marina square will had 5000 flats
 sun tower will hold 1050 flats
 Total population of Al Reem Island is 200000 to 250000 persons .developing and growing .
 Al Reem Island one is the fastest growing area
 our shop will cover one of the essential service need that the resident and company are required which i
s laundering .
 our activities will include
 1-washing cloths 2-drying cloths 3-ironing cloths
 4 -dry cleaning cloths 5-cleaning leather material such as bags, shoes, hats, belts
 our service will have normal operation hours and 1 hour laundry service too
 big activities like curtains , carpets, blankets will be with sub contractors doing the job for us in the first s
tage .
 will do pickup and drop up service .
 will use bio eco detergent products
 scent on cloths will be fresh cotton

9. The potential location in the gate towers mall

10. 2.4 Unique Features
 Being the first laundry shop open in Gate /sun/ sky towers and Mangrove buildings areas
 will give us the advantage to capture most of the new residents to be our clienteles in very
short period of time
 clean /fresh/ soft- trust-
and customer care with sustainability ,its our aim of success and unique selling points USP
 our key elements is providing the cleanest cloths covered by fresh scent and soft touch to our guest
 the fresh scent and softness of cloths every time guest pick up it will be second to non in this business ( m
ost of laundry shops lose this touch after few months from opening to generate more profits ) we attend t
o keep it as signature approach to our services
 our customers care service will be the biggest impact of this business
( listen and understand customers needs and concerns about their cloths ,will build something more than
just laundry service ).
 membership cards with discount offer is good start to impact the guests with surprises
 bags and gimmicks stuff as gifts to our customers end of each month will create loyalty customers to our
business
 deliver what we promise on time and in the right way our main key element.

11. 2.5 Key Management and Staffing Strategy
 The shop will operate as the following
 Co founder and GM 1( handling day to day operation-
customer service / looking over all of the operation / opening and closing dealing with customer and bui
ld relationship with them- putting the marketing & promotion plan on place follow through &
monitor the business cash flow and employees performance day to day operation
 Laundry supervisor 1 in charge of the process of cleaning / washing / pressing of all items with assistance
of 5 staff he
will insure the standard of cleaning applying , the performance of the staff are met and productivities on
place
 Guest relation and customers service 1 a good looking female will be in charge to deal with clienteles
answering the phone and welcoming the customers , handling the cloths and make sure the count of ite
ms are correct before the customer leave the shop. she will be the contact person when customer comin
g to collect his items or to send the driver to drop finished cloths to customer house

12. • four Laundry team members they will assist the laundry supervisor pressing person, marker / checker
person , dry cleaner person, attendant
to do the job on daily bases to make sure that no pending jobs will be for the next day
•Driver 1 will assist in pick up, deliver and dropping the cloths from and to the shop
•accounting person part time on monthly bases
•will do the monthly closing /opening of all bills, the balance sheet statement and profit and lose sheet , b
reak even ..ect
•engineering part time contracted
for any assistance need to the equipments and machines requirements .
•driver
•recruiting will be basically from Philippine except the customer service and driver
•customer service female ( Arabic / east Europe )
•driver from Nepal / Indian / Philippine
2.5 Key Management and Staffing Strategy

13. 2.7 Business Relationships
 will be mainly with products suppliers companies
 shops around us
 buildings operators managements
 staff and employees in the shops to advertise our place to their clienteles

14. 2.6 Advisers
 PRO to handle the government related issue till opening
 contactors to build and decorate the shop
 company equipments suppliers
 lawyer for the legal papers and contracts
 banker to advise of opening shop account and staff salary transfers
 accounting to follow through the opening expenses etc

15. 2.8 Past & Present Performance
N/A
3.0 Products & Services
3.1Description
 Laundry shop
 cleaning / drying / folding service for all type of cloths and fabrics
 using bio eco products
 scent fragrance all the time
 handling the difficult stains such blood, rust, inks, heavy dirt .
 cleaning leather materials bags , belts, shoes, hats
 doing 1 hour service cleaning
 hand wash option for delicate cloths like silk available
 money return grantee of result not satisfying policy .
 deliver and picking up cloths from and to the shop where ever the guests in Al Reem Island

23. 3.2 Opportunities/Future Developments
 Al Reem Island the 150,000 200,000 population has a lot of potential business .
 expand to each area after the first year is our priority to gain bigger share market
 putting selling points in each mall will increase our control of the market in the Island
 point of sale in sun towers
 point of sale in marina square area
 point of sale in each groups of residents buildings
 This strategy
will make us hold the business Laundry of Al Reem island from now till 7 years in future

24. 3.4 Threats
 Delay of opening
 competitor investment and size of shops
 well established names of competitors to inter the market before we open well reduce our
chance to speed up building our clientele loyalty
 prices of well established competitor might be very low to take the share market for them

25. 4.1The Process/Operations
4.0 Manufacturing, Production, Operations

29. 4.2 Capacity
4.3 Production mix

30. 4.4 -Seasonal variations

31. 4.5 Cost supplies based on 400,000 kg per year projection

34. 4.6 Human resources

35. 5.2Customer Profile
 our TARGET clienteles is
 age of 30 to 60 years old
 average salary from 15000 up to 50000
 living in the island , buying from Galleria mall
 spending money on Waitrose shopping market
 The are eating outside in coffee shops restaurants and having ability to spend on our services

36. 5.3 Strategy
 our service is essential to everyone no matter the age , gender, nationality ,specially working familie
s , singles , family with children
 our service serve all because its the essential in the modern life style .
 will focus on the residents people who are livings around us
 will TARGET basically the business people and singles their works take most of their time and give th
em pickup and delivery service in perfect manner , frame of time and reasonable price
 no one will be disappointed that the laundry didn't finish on the day stated or the hour been mentio
ned, this our key element to gain our guests.
 will attract them with our price against our quality service
 with our delivery on time
 with the grantee money return policy if they are not satisfied
 with the scent we ad d to their cloths
 with our customer service
 with our modern unique approach to this business starting from sending sms as awareness that the
cloths ready to pick up
 to membership monthly ,yearly and never end up of sharing our income with society to help in hum
an causes as we part of this community

37. 5.4 Key factors influencing market
 our share of market is so huge if we look at it in today business
 3050 flats in gate towers
 550 flats in sun towers
 5000 flats in marina square
 plus the coming towers around the gate , more than 2000 flats too
 our clients after studying the market we found out the average person drop 20 to 25 pcs of clothes per
month in laundry no matter what the circumstances is .
 our clients are ready to spend 200 to 250 dhs laundry on monthly bases
 they use laundry on weekly bases 4 to 8 times a month in average
 they tend to change their shirt every day and suit every 3 days, they have spare to cover all the week

38. 5.0 Marketing
 5.1The Market
 looking to high end residents people living in Al Reem islands
 singles
 families
 companies workers
 offices people working in Al Reem Island

39. 5.5Pricing Policy
 Our price will start stable and in line with market prices .
 it will match the market prices
of Abu Dhabi and similar to the high end laundries around the island or in Abu Dhabi City

40. 5.6 Competition
 some competitors works
 Bianco dry clean
 Mr clean
 Black and white

41. 5.7 Advertising & Promotion
 our strategic plan it's to brand the place and have our name known in the island rapidly .
 creating website to the place
 face book page ,twitter, Instagram
 sms campaign of our special offers ( discount, raffle draw, prizes)
 flyers at the buildings and information desk of the malls
 sponsoring some events related to clothing's and fashion shows in malls
 putting our self in yellow pages
 email blast campaign to create fast awareness to all the residents in the Island
 using publicity method magazine well read it such as Abu Dhabi week
 uniform of the staff with the logo of the shop
 Gift bags with the logo
 covers with the logo
 using stickers on the van
 membership cards monthly , yearly with discount offers

42. 5.8 Sell & Distribution
 our service selling will aim on product by piece finishing
 each item has different price depend on the work , size , market prices comparison
 our service selling will be coming from the sum total of items .we attend to collect from the customers
 we well sell our services based on trust, speed, time frame that we committed our self with, quality of fini
shing the service.
the product that we use to do the service starting from the customers service to the delivery of products

44. 6.0 Industry Analysis
 6.1Overview
 laundry services is growing sector over UAE, the nature of the life style and the demand of this kind of
service , make the market still open to hold more shops and companies . the new residents area such
Al Reem Island , Al Raha beach Area, Al reef area, , the new Cities such Mohamed bin Zayd city and Kh
alifa Cities , plus the growing in population of Abu Dhabi will never end up or limited this sector of serv
ice the competition start to become more challenging due to the investment that already done by ma
ny companies , the Machines that brought up to be more faster , more economics and power saver wit
h more options and better solutions

45.  6.2 Industry Characteristics
 Abu Dhabi Holds
 50 laundries
 arranged by locations and area
 Al Reem island non till now

46.  6.3 Trends
 the trend that most big laundry shops seems to have one main shop covering all the business and so
me sub point of sale to expand
 also the trend show that most shops are limited with employees, like to work
as self operators without advertisement because they
covering a residents area and they know no chance to
a competitor to come and open the same in the same place .
 most of customers like to
use laundry to save time and effort of washing and pressing ...etc specially if the laundry good in clea
ning , pressing ,cheap .

47. 6.4 Price Sensitivity
 The prices of products might be changeable due to market prices , it might be increased 5
to 10% from year to year, and that can effect the profit as well .
 the prices and the cost of utilities will be determine by the equipments that will purchase ,
eco friendly , power saver is our solution to have better profit on the long run .

48. 7.0 Financial Information
 7.1Current Position
 7.2Income & Expenditure Projection
 7.3Profit & Loss
 7.4Balance Sheet
 7.5Cash flow Forecast
 7.6Breakeven Analysis

49. General shop area sections size & costing per sq ft

57. THANK YOU