SlideShare a Scribd company logo
1 of 11
Staffing to Fill Open Territories in a
Software Company (Part 1 of 2)
2
If your top sales rep resigned today, how
long would it take you to recover?
3
What thoughts
would go
through your
head?
4
Do we have
enough Sales
Training?
Can I make my
number without
him?
What kind of
Social Virtual
Bench do I
have to fill this
role?
Why did this
happen?
Can we save
him?
Should we save
him?
5
Have you been nurturing
candidates and maintaining a
Virtual Bench?
6
Proper nurturing of your top
candidates ensures success.
 This is a core fundamental of a great Talent Management Program
 Most ‘A’ Players are hired through a referral and ‘dated’ the
company for over 6 months before they were hired
 ‘A’ Players quit because of their boss
 Why not recruit the people who you want and start the relationship
off correctly?
7
So… what is
a Virtual
Bench?
8
In his book Topgrading for Sales, SBI
CEO, Greg Alexander defines a Social
Virtual Bench as:
“Your talent prospect list is your
Social Virtual Bench – virtual
because you haven’t hired
anyone on the list. Social because
you are connected to them on
LinkedIn, Twitter or Facebook.
You will need a constant flow of
talented sales people coming
your way, since there will always
be turnover…
9
Attracting top candidates is tough.
Treat this like a buying process.
10
Here are the keys to
come to the rescue…
 Create a Social Virtual Bench – this act
alone increases your chance of hitting your
number over 5x
 Identify where each candidate is in their
‘Buying’ process. Nurture them with the
appropriate dialogue and content
 Use your Marketing Automation Tool – it
nurtures your prospects… why can’t it
nurture your candidates?
 Map out some specific nurture paths – this
will allow you to work with the Social
Virtual Candidate ‘Buying’ Process
11
Learn More
Contact us to hear the rest of the story...
Email - info@salesbenchmarkindex.com
Phone - 1-888-556-7338
Web: www.salesbenchmarkindex.com
Enjoy the SlideShare? Don’t miss the next one! Click to follow us on SlideShare
Sign up for our Sales Force Effectiveness blog by clicking here
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Staffing to Fill Open Territories 1 of 2

  • 1. Staffing to Fill Open Territories in a Software Company (Part 1 of 2)
  • 2. 2 If your top sales rep resigned today, how long would it take you to recover?
  • 4. 4 Do we have enough Sales Training? Can I make my number without him? What kind of Social Virtual Bench do I have to fill this role? Why did this happen? Can we save him? Should we save him?
  • 5. 5 Have you been nurturing candidates and maintaining a Virtual Bench?
  • 6. 6 Proper nurturing of your top candidates ensures success.  This is a core fundamental of a great Talent Management Program  Most ‘A’ Players are hired through a referral and ‘dated’ the company for over 6 months before they were hired  ‘A’ Players quit because of their boss  Why not recruit the people who you want and start the relationship off correctly?
  • 7. 7 So… what is a Virtual Bench?
  • 8. 8 In his book Topgrading for Sales, SBI CEO, Greg Alexander defines a Social Virtual Bench as: “Your talent prospect list is your Social Virtual Bench – virtual because you haven’t hired anyone on the list. Social because you are connected to them on LinkedIn, Twitter or Facebook. You will need a constant flow of talented sales people coming your way, since there will always be turnover…
  • 9. 9 Attracting top candidates is tough. Treat this like a buying process.
  • 10. 10 Here are the keys to come to the rescue…  Create a Social Virtual Bench – this act alone increases your chance of hitting your number over 5x  Identify where each candidate is in their ‘Buying’ process. Nurture them with the appropriate dialogue and content  Use your Marketing Automation Tool – it nurtures your prospects… why can’t it nurture your candidates?  Map out some specific nurture paths – this will allow you to work with the Social Virtual Candidate ‘Buying’ Process
  • 11. 11 Learn More Contact us to hear the rest of the story... Email - info@salesbenchmarkindex.com Phone - 1-888-556-7338 Web: www.salesbenchmarkindex.com Enjoy the SlideShare? Don’t miss the next one! Click to follow us on SlideShare Sign up for our Sales Force Effectiveness blog by clicking here To get a copy of the eBook “Staffing to Fill Open Territories in a Software Company, click here

Editor's Notes

  1. This slide deck gives some high-level information on how to set a Sales Strategy for 2012. Keywords include: Sales Strategy, Sales Force Effectiveness, Making the Number, Sales Targets, Sales Revenue, Sales Costs, Market Share, New Product Launch, Sales Readiness
  2. Contact us if you would like to understand how you can leverage benchmarking best practices for talent management.Email - info@salesbenchmarkindex.comPhone - 1-888-556-7338Web: http://www.salesbenchmarkindex.com