8. 8
Companies begin with some content
experiments for marketing. Typically,
sales or marketing team comes
across a competitor using content
marketing powerfully.
12. 12
As their experiments start producing some
results, teams realize content marketing
actually works!
13. 13
The first serious ramp up begins – a small
team with some basic processes are set up.
Content volume increases suddenly, mostly
through repurposing existing collaterals.
14. 14
Quality often takes a hit at this stage as the
need for more sophisticated content is felt
– video graphics, interactive
presentations, infographics, etc.
!!
!!
18. 18
Success is about increasing engagement -
time spent, shares, and social interactions.
This is the beginning of the content
marketing maturity phase.
!
22. 22
Companies begin to reap the rewards
of their efforts as tools for content
management and distribution are
deployed, processes and workflows
get standardized.
27. Content marketing programs are now
assessed for business results. In this most
mature form, content marketing becomes
ROI-driven.
28. When you know where you are in your
content marketing journey, you can make
content synonymous with ROI.
321 54Reactive Repetitive Managed Optimized Scale
29. To download a 12-point content marketing
maturity checklist, visit bit.ly/MWGchecklist