Develop insight into leveraging customer data to target and acquire more profitable customers, keep them coming back and even increase the amount of money they spend with your company. Uncover strategies to earn customer devotion by anticipating and exceeding its customer expectations. More CRM and Loyalty Marketing Resources Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/ CRM and Customer Loyalty eBooks: http://www.customerinsightgroup.com/white-papers Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops Systematic New Loyalty Program Development: http://www.customerinsightgroup.com/systematic-new-loyalty-program

1. Top Tips
For Understanding What Customers Want

2. What makes consumers repeatedly choose one business over the others
Loyalty
© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

3. To earn a customer’s devotion, a business must learn to anticipate
and exceed its customers’ expectations.
© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

4. Customer Centric Marketing:
a 180-degree turn from volume-based communication strategies to focus on
leveraging customer insights to target and acquire more profitable customers, keep
them coming back and even increase the amount of money they spend.
© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

5. According to Jupiter Research, well-executed loyalty programs
Boost Bottom Lines by 25 – 90%.
© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

6. Did you know…
It’s
5 times cheaper to KEEP existing
customers than to win new ones.
© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

7. Did you know…
A loyal customer is worth MORE,
shops MORE often and
spends MORE money.
© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

8. Did you know…
Happy customers relay their experiences to friends,
a trusted and invaluable referral system.
© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

9. Show customers you’ve got what they – as individuals – need so
they won’t even consider seeking it elsewhere.
Make it easy and natural for them to come to you, every time.
© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

10. DON’Tmake customers
DO
make customers partners in
advertising targets your successful business.
© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

11. About Us
Customer Relationships – Engage. Keep. Grow.
Customer Insight Group is a strategic marketing company that uses
customer information to help its clients engage in successful and
profitable long-term relationships with each and every customer.
Loyalty Marketing & Social Media Marketing Services:
• Strategy
• Design
• Implementation
• Program Management
• Program Refinement
© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

12. Free Loyalty Report
Check out Customer Insight Group’s FREE Loyalty Report!
http://www.customerinsightgroup.com/white_papers/brochure_loyaltyreport_2011.pdf
© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

13. Connect With Us
www.customerinsightgroup.com
linkedin.com/company/customer-insight-group-inc
twitter.com/sallieburnett
facebook.com/customerinsightgroup
customerinsightgroup.com/rss-feed/
info@customerinsightgroup.com
© 2013 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758