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Social Media 101 - an introduction

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This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem. It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.

Business
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SOCIAL MEDIA an introduction
An overview ,[object Object],[object Object]
WHAT IS ,[object Object],[object Object],“ social media?
watch this video is social media a fad?
[object Object]
[object Object],Good – great networking tool and suitable platform for brand exposure. Not so good – search engine does not pick up posts, pages, status; and can be a hindrance to brand awareness.
[object Object],[object Object],Good – Ability to engage with new user database through networking and virality. Not so good – Promotion via Twitter is part art, and part science. Too much promotion can turn off followers, yet not promoting enough may not do well for the brand.
[object Object],Good – Posting videos on YouTube is a great way for brands to promote and is a highly interactive tool to engage with customers or users. It is also great for building links and boosting search engine rankings.
[object Object],Gary Brolsma’s lip syncing and weird dancing entertains his audience..
[object Object],Kev Jumba, a YouTube celebrity, was inspired to post comedic videos which often show him ranting about life with his dad. The resulting notoriety gained the two a spot in season 17 of the reality show The Amazing Race. Kevin also uses his popularity and his YouTube channel to raise funds for charity.
[object Object],The footage of Neda Agha-Soltan’s death during Iran’s 2009 elections captivated an international audience after it was captured by a passerby and posted on YouTube. Iran drew much criticism for its lack of protection of human rights and freedom of speech.
[object Object],Good – very niche social networking site and effective for personal branding. Employees are also encouraged to keep an up-to-date profile to strengthen their reputation. Not so good – unlikely to drive traffic to your site and also unable to track who has viewed your profile, unless you are a paid/premium member.
[object Object],[object Object]
[object Object],Good – when your site is bookmarked, users are able to visit. Not so good – you are not able to personally engage with your users.
[object Object],Other social networking sites
Social Media is more than just your personal profile. It is for business networking, playing games, sales and development, marketing, running loyalty programmes and acquiring talents.
Business Networking ,[object Object],[object Object]
Playing Games ,[object Object],[object Object],[object Object]
Loyalty Programmes ,[object Object],[object Object],Starbucks: http://socialmediainfluence.com/2010/05/19/starbucks-serves-up-loyalty-program-for-foursquare-mayors/ Tasti D-lit: http://mashable.com/2010/01/13/tasti-d-lite-tastirewards/
Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object]
Acquiring Talent ,[object Object],[object Object]
[object Object]
Case Study 1:
[object Object],[object Object],[object Object],[object Object]
Case Study 2:
[object Object],[object Object]
After 186 videos: ,[object Object],[object Object],[object Object],see videos on www.willitblend.com
[object Object],[object Object],[object Object]
[object Object],[object Object],201 Jalan Datuk Sulaiman Taman Tun Dr Ismail 60000 Kuala Lumpur Malaysia Tel: +6 03 7726 9078 www.saltmediaschool.com
Credits ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media 101 - an introduction

  • 1. SOCIAL MEDIA an introduction
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  • 4. watch this video is social media a fad?
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  • 16. Social Media is more than just your personal profile. It is for business networking, playing games, sales and development, marketing, running loyalty programmes and acquiring talents.
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