1. The UK’s most most influential brands
The UK’s influential brands
2. THE editor’s statement
At MOJO we cover the good stuff. Our award-winning editorial team prides itself in delivering
a magazine that is packed with insight, passion, and revelatory encounters with the greatest
musicians of all-time, be they established or emerging musicians. The magazine is loved by its
readers and artists alike because it engages them on the subject they love the most: music itself.
Every month MOJO brings you a definitive cover feature on an iconic act; a bespoke CD
(especially compiled by the editorial team or a major musician in MOJO’s world); and our famous
reviews section, the Filter, which brings you 30 pages-plus of the best of that month’s music, both
classic and contemporary.
MOJO’s previous guest editors range from David Bowie to Tom Waits via Noel Gallagher and the Red
Hot Chili Peppers, showcasing the magazine’s breadth and iconic status among musicians. From The
Beatles to The Black Keys, from Led Zeppelin to Laura Marling, from Fleetwood Mac to Flying Lotus,
MOJO is not only Britain’s biggest selling music magazine, it is an immersive experience. At MOJO
we invite you to lose yourself in music every month. Join us at www.mojo4music.com for a daily
download of what’s going on or to simply find out more about our magazine.
Phil Alexander, Editor-in-Chief & Associate Publisher
The UK’s most influential brands
3. AWARD
J
WINNING
OURNALISM
l Phil
A
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the Yea Editor of
(Entert r 2012
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THE CREDENTIALS
Circulation
83,676
Readership
220,000
abc1 profile
72%
MeAn Age
43
twitter
55,600
l MOJO is the world’s largest UK music magazine, delivering
a monthly dose of world class journalism and iconic photography to an
audience of extremely passionate music consumers.
If you’re featured in MOJO, you matter.
l MOJO is the brand for those truly OBSESSED with music
l MOJO is THE MUSIC EXPERT – a magazine of high brand values and
integrity. A carefully crafted musical archive covering
the very best of music across genres. From classic and modern rock, folk,
soul, country to reggae, electronic and experimental.
It prefers to celebrate quality over popularity – music that will stand the
test of time.
l MOJO provides a “hand-made” experience in a mass market
environment, and as a result is a valued and trusted brand.
facebook
36,400
ABC july – Dec 2012
NRS july – Dec 2012
The UK’s most influential brands
4. The MOJO READER
John is 37, a passionate and discerning individual who loves the good things in life.
A professional with high disposable income, music has soundtracked every major
event in his life so far and continues to define him.
A child of the ‘70s, he just missed out on punk but admires its confrontational spirit which inspired the likes
of The Smiths and the ‘80s indie rock that he listened to in his teenage years. Since then he has grown to
appreciate the classics (The Beatles, Stevie Wonder, Dylan, Bowie, Floyd, Zeppelin, The Clash, Kate Bush et al)
and continues to seek out the best in modern music, baulking at his daughter’s love of Glee and yet accepting
his son’s burgeoning interest in post-emo rock. A worldly-wise, well-read man, these days he is thrilled when he
hears new folk music or the latest African outpouring.
While he believes vinyl is the most authentic of music formats, he has become a heavy user of streaming
services which he plays via WiFi through wireless speakers. Listening to music through Spotify or Deezer
actually simply provides him with an excuse to buy more music that he’s heard. His iPod, iPad and iPhone are
all impressively loaded with everything from Motown to 60’s garage punk and on to the latest in bedroom
electronica. A heavy gig goer, these days he prefers the more ‘boutique’ festival experience of Latitude or
Green Man. Last year he ‘discovered’ rising British soul-folk star Michael Kiwanuka at the latter (this was a full
year before he was hailed as The Sound Of 2012 by Radio 1), and he recommended Michael’s album to a vast
number of work colleagues and friends. Friends are important to John and his partner, not least of all because
they allow him to indulge in his favourite past-time of showing off about music, something which he does
with great aplomb at every dinner party where the conversation turns from music to film to books to real life,
and back to music again.
The UK’s most influential brands
5. why advertise?
l MOJO FOR MUSIC LABELS…
MOJO is the world’s leading music monthly,
reaching an unrivalled number of music fans in
the UK and worldwide. With a level of access to
artists that other magazines could only wish for,
MOJO lets you put your acts next to some of the
greats, both past and present.
l MOJO FOR CONSUMER ADVERTISERS…
MOJO’s level of authority creates a huge sense
of trust with its readers. This respect for the
brand extends to its advertisers and creates
trust and access to a traditionally difficult to
reach crowd of mature, cash rich and hard to
influence men.
l MOJO delivers a 58% ABC1
audience comparable with some of the
most premium brands in the market. Our
readers have serious buying power and are
better described as “investors” rather than
“consumers” Once they discover quality they
.
will continue to invest in that product or brand.
l MOJO is a genuine influencer
– it ranked 4th in Bauer’s independently
commissioned “Anatomy of Influence”
research, weighing up the influence
magazines have on consumers across a
number of factors. This included beating titles
such as Uncut (8th), NME (18th) and even
GQ (20th). This shows just how much MOJO
readers respect and trust the high quality
editorial that the brand delivers day in, day out.
The UK’s most influential brands
6. influence
‘When are you going to put me on the
cover of my favourite magazine?’
Paul Weller
‘MOJO is one hip-ass magazine’
Dr John
‘God bless MOJO. One of the few magazines
that really care about music’
Elton John
‘MOJO is the one magazine that I truly care about’
Nick Cave
‘MOJO searches for soul and realness, that’s
why I love that magazine so much’
Jack White, The White Stripes
‘MOJO is the only real decent music magazine left in
the whole damn world!’
David Crosby of Crosby, Stills, Nash & Young
‘I don’t know if you have any idea how many thousand of
MOJO subscriptions I’m responsible for. Thousands! I’ve been
a subscriber for several years. There’s no greater Christmas
gift in the world than a year’s subscription to MOJO. And
everybody loves it! The greatest publication on any subject
in the world.’
Jonathan Demme – Film Director Silence of the Lambs
Notable comsumer brands that have used MOJO in the last 12 months include:
7. brand extensions
The MOJO Honours List is our annual awards ceremony.
The opportunity to venerate the genuine heroes and
timeless legends of music while celebrating the best
releases of the previous 12 months. Since 2004, we’ve
nurtured our reputation as the awards ceremony’s awards
ceremony, the place where Iggy Pop and James Brown
mingle with The Libertines and Björk doesn’t leave until
the cleaners turn up. – past winners include
Ozzy Osbourne, Amy Winehouse, Bjork,
Led Zepplin, The Who, Paul McCartney,
Paul Weller, Iggy Pop, Arcade Fire…
MOJO4music.com
209,000
unique users
460,000
page
impressions
18,000
email
subscribers
49,600
twitter
followers
32,000
facebook
fans
The UK’s most influential brands
9. brand extensions
Let it Be revisited
The first mojo vinyl edition
ONLY
10,000
PRINTED!
A deluxe package featuring a 12-inch vinyl version of
MOJO’s exclusive Beatles tribute album, and a special
collectors’ cover of this month’s magazine.
Available from WH Smith, HMV and selected record shops in the UK,
and exclusively from Barnes & Noble and Borders in the US.
The UK’s most influential brands
10. the beatles uncovered
exclusive event at abbey road
MOJO magazine readers are not only loyal and avid fans but they also respond fantastically to well
executed campaigns. In this case we met a brief from EMI to promote their new Beatles release in
a new and creative way. The end result was an exclusive event at Abbey Road chaired by some of
the foremost experts on the band, an advertorial post-event in the magazine and a competition at
www.mojo4music.com for a chance to win a seat at the event (limited to 50) and a huge boxset.
The competition asked readers to share their favourite hidden Beatles gems that were not included
in their well-known Red and Blue compilation albums. Not only did the competition draw in over
3,000 submissions in just 5 days, it also allowed readers to share some of their most intimate
experiences and give reasons as to why the tracks resonated with them. Tales of love, sadness, life
and death all came in, demonstrating how engaged MOJO readers are with the brand.
The campaign met all of EMI’s objectives and went above and beyond, leading to a delighted
client and several very happy competition winners.
The UK’s most influential brands
11. Ad Schedule
Cover Date
On Sale
Copy
Deadline
Feb 2013
March 2013
April 2013
May 2013
June 2013
July 2013
Aug 2013
Sep 2013
Oct 2013
Nov 2013
Dec 2013
Jan 2014
28 Dec 2012
29 Jan 2013
26 Feb 2013
26 March 2013
30 April 2013
28 May 2013
25 June 2013
30 Jul 2013
27 Aug 2013
24 Sept 2013
29 Oct 2013
26 Nov 2013
29 Nov 2012
08 Jan 2013
05 Feb 2013
05 March 2013
05 April 2013
03 May 2013
04 June 2013
09 July 2013
05 Aug 2013
03 Sept 2013
08 Oct 2013
05 Nov 2013
Ad specs
Full PAGE
HALF PAGE
VERTICAL
Half page
horizontal
Trim 297 x 210
Bleed 303 x 216
Type 277 x 190
Trim 297 x 103
Bleed 303 x 109
Type 277 x 93
Trim 148 x 210
Bleed 154 x 216
Type 136 x 190
1/4 page box
Type 136 x 93
1/4 page
vertical
Trim 297 x 55
Bleed 303 x 58 (RH)
Type 277 x 45
advertising rates
DISPLAY
Full page fh
Full page rop
half page
ibc/ obc
dps fh
dps ROP
£7,554
£6,867
£3,777
£8,927
£14,352
£13,047
advertorials
PRODUCTION
Please contact your Creative Solutions
Salesperson for Production Rates
INSERTS
Bound-in £65 CPT
tip-on £65 CPT
loose insert
£45 CPT
Full page £8,927
DPS
£16,961
HALF PAGE
£4,910
The UK’s most influential brands
12. contact
editorial team
editor-in-chief & associate
publisher
Phil Alexander
senior Editor
Danny Ecclestone
deputy EDITOR
Andrew Male
editorial assistant
Ross Bennett
0207 208 3443
Reviews editor
Jenny Bulley
advertising
HEAD OF MAGAZINES
Clare Chamberlain
ASSOCIATE MEDIA
DIRECTOR
Fiona Senior
BRAND DIRECTOR
Rob Walsh
0207 295 8591
Music Manager
Martin Bojtos
FILM Manager
Liz Harriott
Games and consumer
manager
Stephen Jobling
0207 295 5427
0207 295 8560
CREATIVE SOLUTIONS
manager
Stefanie Daniels
Creative Solutions
Manager
Ariana Dunne
Live Music & Media
planner
Joel Hopkins
0207 295 5483
0207 295 8589
0207 295 5474
0207 208 3702
PRODUCTION
CLASSIFIED
Claudine Platt
Karen Gardiner
020 7241 8265
01733 468288
REGIONAL SALES OFFICE
LOOSE INSERTS
H Bauer publishing
Katherine Brown
Howard Foster
0161 868 3218
0161 868 3214
The UK’s most influential brands
