1.
MIS IN LEGO
Reza Rahimi Naser Sameei
Autumn
93

2.
Brief LEGO MIS
•History
•What’s LEGO
•Software
•Hardware
•T-People
•Infrastructure
•MIS

3.
History
• Introduction of themes and wheels
• Use of a new non-toxic material : ABS
• First Lego-based train system introduced
• Lego Land- theme park with elaborate models of
miniature towns built entirely with Lego bricks
• DUPLO- larger brick system for very small children
• Ole Kristiansen starts making wooden toys
• Company is named "Lego" in 1934
• Plastic bricks manufactured first in 1949 and then
with improved design in 1958
1930s-
1950s
1960s

4.
•Focus shifted to young girls - introduction of doll
houses!
•Mini-figures introduced
•launch of the Expert Series
1970s
•Technic series - robot based systems
•Educational Products Department was launched
•Lego World Cup held in 1988
1980s
•Introduction of movie based Lego themes - Star
wars, Lord of the Rings, Pirates of the Caribbean
•Books, magazines and Board games introduced
•Films based on Lego Land
•Business Consultancy - Lego Serious Play!!
1990s-
2000s

5.
What’s LEGO

6.
Software
OLAP

7.
Buy

8.
Profile

9.
Data Process

10.
Business Intelligence (BI)
• Include
1. Software for database query and reporting
2. Online analytical processing (OLAP)
3. Data mining

11.
Data Mining

12.
Data Mining
• Types of information obtainable from data mining
1. Association
2. Sequence
3. Classification
4. Clustering
5. Forecasting

13.
• SAP design ERP system

14.
Hardware
SAP CLOUD

15.
Hardware

16.
SAP CLOUD

17.
HUB
• near Prague in the
Czech Republic.
• From this giant
hub - the equivalent
in size to ten
football pitches -
the toy
manufacturer
serves 14,000
retailers worldwide,
spanning 135
countries.

18.
&

19.
T-People

20.
Infrastructure
2500 SAP
users

21.
CREATIVITY CLUB

22.
DIGITAL DESIGNER (LDD)
APPS
PC
ANDROID
WeDO
EV3
WRO

23.
SOCIAL MEDIA

24.
SOCIAL MEDIA

25.
SOCIAL MEDIA

26.
HOBBIES

27.
MANAGEMENT DASHBOARD
1. Sales forecasts
2. Demand planning
3. Production capability
4. Inventory levels
5. Marketing strategies
6. Sales history
DSS
EIS

28.
CRM
1. Lead Users; Children and adults who is heavily engaged in LEGO
(top of pyramid)
2. One-to-One layer; Group which LEGO keeps an ongoing dialog
3. The Community Layer; Users of online games, communities, etc.
4. Active household layer; Have bought LEGO sometime in the past.
(bottom of pyramid)

29.
CHANGING PROCESS
SIGNAL FOR
CHANGE
ONE – TO –
ONE
MARKETING
MASS
CUSTOMISATION
HACKERS

30.
FINANCIAL HIGHLIGHTS
9526
11661
16014
18731
23095
25382
0
5000
10000
15000
20000
25000
30000
2008 2009 2010 2011 2012 2013
LEGO INCOME

31.
&

32.
Thank You!