A Resume of one of the best Digital Marketing Professionals in the Consulting Business

1. Career Objective: To achieve exemplary success in Marketing Strategy and establish
myself as an icon of the domain
Immediate Objective: To utilize my skills and knowledge as a complete Digital
Marketing Professional optimally
Knowledge Areas & Skills
Digital Strategy Formulation Client Servicing & Key Account Mgmt.
Website Content & Feature Strategy Email Marketing
Website Design Social Media Marketing
Content Management Solutions Online Reputation Management
Content Writing and Creation Social CRM
Web Analytics Mobile Technologies
Search Engine Optimisation Analytics & Campaign Management
Search Engine Marketing Vendor Management
Team Building & Management Program Management
Brands Worked on
Area Brands
Online Strategy Asian Paints, KKR, Sahara Firangi
Website Strategy NSE, Real TV, Mahindra Finance, Real TV, Ponds,
Emailers HDFC Bank, HSBC
Online Media Buying Asian Paints, HDFC MF, Canara Robeco MF, Tajonline.com
Social Media Taj Mahal Hotels & Palaces, Tara Jewellers
Social Media Product Simplify 360, Radian 6
Marketing Automation
Products
Unica
Theory Designed Curriculum at KC College of Management Studies
Overview
A Dynamic Marketing Professional MBA from premier Institution and 12 years
experience in high pressure B2B Selling & digital media strategy.
During my Experience, I have taken the initiative to pick up assignments that involved
learning new technologies and concepts, thereby upgrading myself to be in a position
where I have a well-rounded understanding of online marketing landscape.
Samiir Halady
3-5/1 Talmakiwadi, Tardeo Road, Mumbai – 400 007,
Telephone (Res) +912266361003 (Cell) +919820081917
Email: samiirh@gmail.com Date of Birth: 30th
March,1973

2. Professional Experience
Duration Activity
January 2014
Onwards
June 2013 to Dec
2013
November 2012 to
June 2013
July 2012 to
November 2012
January 2012 to
July2102
Free Lancing:
Media Planning and Buying: Managing operations for online
advertising campaigns. Worked on online campaigns for HDFC MF
and Canara Robeco MF, Tajonline.com
Consulting for Marketing Strategy: Worked on Marketing
Strategy Formulation for a couple of smaller companies. Included
Go to Market, Digital Strategy as well as Ideation for ground level
activation.
Cotmac Electronics, MS Car Hirers
Company: Bombayworks Software Solutions Pvt. Ltd.
Role: Director – Client Servicing and Business Development
Develop Business directly with corporate and Brands and help
establish Bombayworks as a top end Interactive Agency in India
Managing Existing Relationships and taking them to next level of
engagement.
Social Media Retainer for Tara Jewels
Developed Content Provider including quality checks, approval
cycles and review of engagement levels periodically.
Built a huge pipeline of 8 live inquiries within 7 months
Company: Hinduja Global Services Interactive Division
Role: Head – Digital Strategy
Strategise for Solutions etc on Briefs received.
Strategy for maximizing sales of products
Developed in-house PR for HGS (Social Media & Offline Press
Coverage)
Strategy for HGS as a company on the whole for growth and
direction
Company: Interakt Digital Solutions Pvt. Ltd.
Function: Sales Head Digital - Western India
Start the functioning of the company in the Mumbai Market.
Strategise on which industry to target, what kind of solutions to
target each industry, collaterals to be developed for each
industry, Had a team of 2 people reporting to me. Utilise their
strengths to get best results for the company in the market.
Company: Simplify360
Function: Business Head - Western India (P & L Responsibility)
Social Media Marketing & ORM Tool simplify360.com
Business Development in Territory with a mandate to develop the
market, set up office, build a team and the business to the next
level. Involved concept selling on how ORM / Social Media
Monitoring is critical to any brand and helped organise teams

3. From October
2010 to December
2011
From Nov 2007 to
September 2010
Achievements: Got 2 new accounts within a month of joining
along with exceeding quarterly targets by 100%
Built a pipeline and System for Business Development and
strategy on how to achieve steep targets as required by Investors.
Monthly Subscription of > Rs.2.5 lakhs within 6 months
Western India was the only territory where we got business and
was in a way the only source of revenue for whole company and
its profitability
Company: Customer Centria Enterprise Solutions Pvt. Ltd.
Role : Customer Engagement And Digital Strategy
Formed with a combination of domain experts to give strategic
support to Sales and Account Management Team.
Key Responsibilities: Formulate Digital Strategy and solutions
based on client requirements. Function as a domain expert in
digital media as part of the Customer Success team to provide
end to end solutions. Understanding briefs and recommending
solutions in Digital Strategy in a competitive environment.
Putting it in presentable formats like pitch presentations,
proposals etc.
Business Development: Allowed to continue my earlier role.
Included getting business leads by using personal network, cold
calling. Proposal and Commercial sign-up including billing cycles
Achievements: New Business from 5 new clients in less than 6
months.
Most prestigious account won Taj Mahal Hotels Social Media
Worked on Strategy as well as pitch presentation for the same
Enabled us to pitch for Tata Sons ORM assignment which we
narrowly lost out to a multinational player
My idea won the pitch as well as winning international awards for
the wealthsurance website.
Company: Indigo Systems & Technology Consulting Pvt. Ltd.
Role: Business Development & Digital Strategy
Key Responsibilities: (October 2008 to September 2010)
 PR & Social Media: Was responsible for managing the PR
efforts for Indigo Consulting. Was able to create a recall
for the company by working on a social media strategy
of blog, facebook pages, groups as well as submitting
successful entries for international competitions
thereby resulting in media coverage
 New Business Development (From November 2008)
1. Regularly signed-up new accounts like NSE, Mahindra
Finance, Sahara TV, Real TV, Unichem Laboratories
2. Managing new inquiries
3. Understanding and analysing requirements
4. Co-ordinating creatives etc. for pitches

4. August 2002 to
December 2005
October 2001 to
March 2002
June 1997 to
January 2001
March 1994 to July
1995
5. Strategy Formulation and Making pitches, drafting
business proposals along with strategic pricing for
the same.
6. Managing Key accounts. HSBC (Website, Microsites,
campaign sites) and Asian Paints (Campaigns, Media
Planning. Website Maintenance)
Designation: Program Associate: November 2007 to March 2008
 Client Servicing:
1. Managing mailers for HDFC Bank: Coordinated creative
development, production and release of mailers for
three campaign managers at HDFC bank. Volume
managed around 50 mailers/month
Company: Creative Hotshop (Below the line advertising)
Designation: Proprietor
 Had a regular client list of
1. Asian Paints Ltd.
2. Standard Chartered Asset Management Company
3. Mahindra Intertrade Ltd.
4. Ranasons Engineering group
Company: Gujarat Glass Ltd.
Designation: Asst. Manager (Category)
 Responsible for profitability of amber bottles category
1. Involved data analysis of sales vs forecast figures
2. Profitability analysis of each product
3. Planning production based on profitability analysis and
demand forecast
Company: The Paper Products Ltd.
Designation: Executive Officer (Sales)
 Key Account Management
1. Worked on Cadbury’s, Monginis, Jain Irrigation
Accounts
 Increased share of packaging with Cadbury’s from
65% to 95%
 Value of account increased from Rs.9 crore p.a. to
Rs.23 crores p.a.
 Worked on a model for Vendor managed inventory
 Met Sales target every year
2. New Business Development
 Got a breakthrough account Amul for the company
3. Vendor Management
 For New Substrate Development & Product Trials as
well as Commercialisation. Co-ordinated efforts
from start to end
Company: Hongkong and Shanghai banking corporation Ltd.
Designation: Clerk cum Typist (Exports / Imports / Upcountry
cheques clearance)

5. Educational Qualifications
Degree Institute University /
Board
Year of
Passing
MMS (Marketing) NMIMS Mumbai 1998
Bsc (Maths) Wilson College Mumbai 1993
HSC K.C. College Mumbai Board 1990
SSC St. Mary’s high School (SSC) Mumbai board 1988
Other Activities
Avid Trekker for 20 years. Founded a group called V Hikerz with more than 800
members.
Organising socio cultural events for Kanara Saraswat Association (KSA) as Joint Hon.
Secretary for 4 Terms
Social Media Presence (Klout Score as on date – 62)
 Facebook: http://www.facebook.com/samiir.halady
 Twitter: @samiir
 Linkedin: http://www.linkedin.com/profile/view?id=7803818&trk=tab_pro
 Blogging (http://www.adventuretourist.blogspot.com/).
I state that all the above information is true to the best of my knowledge.
Samiir Halady