1.
The Digital Workplace
Maturity Model:
Going beyond the intranet
Sam Marshall
sam@clearboxconsulting.co.uk
+44 1244 458746
@sammarshall on twitter
www.clearboxconsulting.co.uk

2.
Sam Marshall
 Director of ClearBox Consulting
 Former global intranet manager
at Unilever
 Intranet Benchmarking Forum
Associate
ClearBox Consulting
 Intranet & SharePoint
 Strategy
 Governance
 Implementation
 Collaboration
www.clearboxconsulting.co.uk

3.
Free report
download:
http://www.ibforum.com/experience
-ibf/download-research/from-
intranet-to-digital-workplace/
Updated August 2013

4.
Where are intranets going?

5.
Social intranet
Credit: http://www.flickr.com/photos/matthamm/2945559128/

6.
Mobile intranet
Image: NASA/JPL-Caltech & Nielsen-Norman Group

7.
Process intranet

8.
NO INTRANET®

9.
Votes?
NO INTRANET®
Social
Mobile
Process
Goodbye

10.
The digital workplace

11.
Digital workplace
Traditional Intranet
News
RSS
feedsEmployee
self-
service
Advanced Intranet
Collaboration tools
for internal teams
HR Systems
Policies
Corporate
information
Phone book
Internal
social
networks
PC Desktop
Web
Conferencing
E-mail
Telepresence
Twitter
feeds
Instant
messaging
Yammer
External
social
networks
Document
Management
CRM
Collaboration
Tools for
external
partners
Supply chain
management
Source: Intranet Benchmarking Forum 2010 2010

12.
The Digital Workplace
Maturity Model

13.
The model

14.
Communication &
Information
Structure
Services
Community &
Collaboration
Base
Low
Mid
High
Excel

15.
The metaphor
“Patterns” for the digital workplace

16.
www.clearboxconsulting.co.uk © ClearBox Consulting 2007
28 August 2013

17.
www.clearboxconsulting.co.uk28 August 2013

18.
Communication &
Information
Structure
Services
Community &
Collaboration
Social Services
Retail
Structure
metaphor equivalents

19.
Communication &
Information
Structure
ServicesCommunity &
Collaboration
Base
Low
Mid
High
Excel
Market pattern
Social
Services
Retail
Structure

20.
Communication &
Information
Structure
ServicesCommunity &
Collaboration
Base
Low
Mid
High
Excel
Town Pattern
Social
Services
Retail
Structure

21.
www.clearboxconsulting.co.uk28 August 2013

22.
Communication
& Information
Structure
Services
Community &
Collaboration
Base
Low
Mid
High
Excel
City pattern

23.
Market
Town City
MallSupermarket

24.
www.clearboxconsulting.co.uk © ClearBox Consulting 2007
28 August 2013

25.
www.clearboxconsulting.co.uk28 August 2013

26.
Communication &
Information
Structure
Services
Community &
Collaboration
Base
Low
Mid
High
Excel
Supermarket pattern

27.
www.clearboxconsulting.co.uk28 August 2013

28.
Communication &
Information
Structure
Services
Community &
Collaboration
Base
Low
Mid
High
Excel
Mall pattern

29.
Market
Town City
MallSupermarket

30.
Your turn
1. Think of a shopping area you really dislike
2. Write down 2-3 things that make it unpleasant
3. What would the digital workplace equivalent
be?
4. Share with the person next to you

31.
www.clearboxconsulting.co.uk28 August 2013

32.
Assessing maturity
Assessment depends on extent to which experience is true...
 ...for all employees
 Office
 Factory
 Sales
 Contractors
 ...for all aspects of the digital workplace
 Telephony and video conferencing
 Network drives
 Mobile devices
Focus on usage not functionality

33.
Assessing maturity
Community and collaboration
Base No specific support
No specific collaboration support – email is the main tool.
Incomplete people finder and locally-maintained contact lists.
Low Ad hoc use of collaboration tools
People finder is mostly complete but unreliable, or multiple people systems.
Most collaboration is via email and shared drives.
Tools in use may overlap in functionality or be 'unofficial', e.g. Google
documents set up without IT‟s knowledge.
Mid Wide usage of disconnected tools
Single address book, including some long-term contractors.
Collaboration tools widely used for basic tasks such as document sharing
and messaging, but are not joined up.
Social media tools are in use by some groups but are not widespread or
joined up, (e.g. requiring a separate login for each).

34.
Assessing maturity
Community and collaboration
High Online collaboration as a way of working
Comprehensive people directory, including: skills, interests and social networks.
Contractors and partners are included.
Private collaboration spaces are widely used, e.g. by project teams.
Social media spaces widely used for knowledge sharing and collaborating.
Integrated real-time collaboration tools routinely used
Employees are supported in developing skills for adopting these tools.
Excel Seamless collaboration outside and in
There is permeability with the outside; employees routinely collaborate with 3rd
parties though the extranet and other secure environments.
Collaboration tools are fully integrated.
Immersive collaboration environments are commonly used, such as
telepresence or virtual worlds.

35.
Sun – virtual world

36.
Communication & Information
 Excel - Communication and content owned by all
 The majority of employees are both publishers and
consumers
 User-generated content covers all media types
 All employees understand the different options for
using the digital workplace as a communication tool
 All employees are skilled in writing online content

37.
Blog Central at BT

38.
Services
 High - Services and applications used online by all
 There are joined-up processes and workflow
 Online workflow is widely used, even for local activities
 Excel -Employees adapt applications to needs
 Mash-ups are used to help visualise and combine data
from internal and external sources

39.
Structure
 High – Integrated digital workplace
 There is a single profile and login for all services and
social media.
 Mobile use of the digital workplace is specifically
designed for and supported.
 Kiosk or home access is available to all employees
without office PC access
 Excel
 The intranet is absorbed into other elements of the
digital workplace

40.
The goal is not to excel in
every area

41.
Matching to strategy
Business Goals Dimensions Pattern
Innovation City (high community, lower Structure)
„One Company' Mall (high communications, high structure)
Reduce operating costs Super-mall (high structure, high services)
Grow fast City or series of supermarkets

42.
Communication &
Information
Structure
Services
Community &
Collaboration
Base
Low
Mid
High
Excel

43.
Communication &
Information
Structure
Services
Community &
Collaboration
Base
Low
Mid
High
Excel

44.
Conclusion
Digital Workplace®
Social EverywhereProcess
+ +
=

45.
Thank You
Questions?

46.
Sam Marshall
Director
sam@clearboxconsulting.co.uk
+44 (0)1244 458746
@sammarshall on twitter
www.clearboxconsulting.co.uk
ClearBox Consulting
Talk to us about strategy, governance and implementation:
• Intranets
• SharePoint
• Collaboration
• Digital Workplace