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Branding 2.0 & Social Media Sampad Kr Swain Email : sampad.s@gmail.com http://managementchords.blogspot.com
<ul><li>Myths </li></ul><ul><li>Trends </li></ul><ul><li>Paradigms </li></ul>Agenda http://managementchords.blogspot.com
<ul><li>The same marketing techniques work every time </li></ul><ul><li>You need a multimillion budget to create a commerc...
<ul><li>18% : Proportion of TV advertising campaigns generating positive ROI </li></ul><ul><li>54 cents : Average return i...
“ In many organizations, the corporate marketing function has lost budget, head count, influence, and confidence, resultin...
<ul><li>Green </li></ul><ul><li>Karma Capitalism </li></ul><ul><li>Authenticity not transparency </li></ul><ul><li>Democra...
<ul><li>Traditional advertising </li></ul><ul><li>Monologue </li></ul><ul><li>Market place </li></ul><ul><li>Classical 4P’...
The “ Traditional Marketing”  model is being challenged, and (CMOs) can foresee a day when it will no longer work.   McKin...
State of the Web World http://managementchords.blogspot.com
Global Online Population <ul><li>Currently about 1.2 billion </li></ul><ul><li>Projected to grow to 1.8 billion by 2010 </...
http://managementchords.blogspot.com
http://managementchords.blogspot.com
WEB 1.0 v/s WEB 2.0 http://managementchords.blogspot.com
http://managementchords.blogspot.com THE NEW WORLD ORDER OF WEB 2.0
http://managementchords.blogspot.com Source:http://www.sifry.com/alerts/archives/000493.html  70+ Million Weblogs
Social Media Social media describes the online technologies and practices that people use to share opinions, insights, exp...
Word of Mouth Marketing <ul><li>WOMM:  Umbrella term </li></ul><ul><ul><li>Buzz marketing   </li></ul></ul><ul><ul><li>Vir...
Some of the reasons for relying on WOMM <ul><li>10% INFLUENCE   PURCHASING BEHAVIOR OF OTHER   90% </li></ul><ul><li>91%  ...
Widget Marketing Cool plug-n-play things for your sidebar http://managementchords.blogspot.com
Mashup Example of Google Maps mashup on MySpace account. http://managementchords.blogspot.com
Old 4P’s Paradigm 4Ps Value Creator Customer http://managementchords.blogspot.com
New Paradigm 4Ps Value Innovator Customer Product Brand http://managementchords.blogspot.com
It’s About a New Dimension <ul><li>It’s not about a cheaper product or your idea.  Try to change customer behavior. </li><...
Implications <ul><li>Reached the tipping point </li></ul><ul><li>The static web maturing </li></ul><ul><li>Monologue marke...
So what should we do about it..?? http://managementchords.blogspot.com STOP CALLING ME A CONSUMER.  I AM A PERSON
The power has shifted…!!! Anytime  -  Any Place  -  Any Way http://managementchords.blogspot.com
http://managementchords.blogspot.com
We are in Attention Economy… http://managementchords.blogspot.com
<ul><li>WHAT SHOULD  </li></ul><ul><li>BE DONE? </li></ul>http://managementchords.blogspot.com
Rule 1.   Brand as story-tellers… http://managementchords.blogspot.com In a million channel world, brands whose consumers ...
Rule 2.  Let them “Talk” about you… http://managementchords.blogspot.com If you want them to talk about you, make them..  ...
Rule no 3.  Create Empathy, Understanding & Openness.  Investigating (3rd party research, reports, etc.) Talking + Walking...
Rule 4.   Use different medium to touch your customers http://managementchords.blogspot.com
Business as an Ecosystem http://managementchords.blogspot.com GROW WITH YOUR  CUSTOMERS
Sampad Swain  Email: sampad.s@gmail.com http://managementchords.blogspot.com
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<ul><li>WHAT SHOULD </li></ul><ul><li>BE DONE? </li></ul>http://managementchords.blogspot.com Branding 2.0 & Social Media

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WHAT SHOULD BE DONE? http://managementchords.blogspot.com

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