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You executed a social media
campaign.....
Your brand has a Facebook Page...

      And some facebook application ,
                        maybe a facebook game
Your brand has a Twitter presence too.....
You created a blog, youtube
channel, flickr, foursquare and
many more assets..
And,…..You bought media to promote your social media
assets
You have got few thousand
followers......
So you think you have a successful
campaign????
But what now?
What do you do with the few
  thousand loyal followers on
facebook, twitter & other social
       media assets??
Question you need to ask yourself?




Do you leave them idle?
 Or you engage them?
Question you need to ask yourself?




 Do you run another
campaign to build your
     followers?
Customer is highly engaged
In mobile
In social media environment
In this collaborative tech age
So how does your brand build
engagement with the customers in
       this environment?
How do you build a sustainable
    engagement model?
Design content for the online audience.....


Social media is different from offline media, the online
content needs to be customized for the audience
๏ Authentic
๏ Transparent
๏ Fresh
๏ To the point
๏ Frequent
What's Next for your Social Media Engagement
What's Next for your Social Media Engagement
Have an online brand mascot
• Hire a community manager
• Lives & breathes your brand
• Understands the customer sentiment
• Can think out of the box
• Can build engagement experience
What's Next for your Social Media Engagement
What's Next for your Social Media Engagement
Deliver integrated communication
๏ Share your ongoing brand updates, though in a manner
  that is suitable for the social media environment

๏ Build engagement around the brand updates

๏ Showcase the positives
What's Next for your Social Media Engagement
Integrate your campaigns
๏ Plan for social media campaign delivery

๏ Optimize the integration between offline + online environment

๏ Use the environment to build participation & create awareness
What's Next for your Social Media Engagement
What's Next for your Social Media Engagement
Online Customer Service
๏ The public glare of social media is offering an opportunity to
  customers to raise their customers real time

๏ Social media provides speed & promptness in responding to
  customer queries

๏ Create an environment that encourages peer to peer
  assistance
What's Next for your Social Media Engagement
What's Next for your Social Media Engagement
The BIG Idea
“Build Sustainable Communication”
The BIG Idea
“Key your customers engaged”
The BIG Idea
“Key it constant”
THANK YOU

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What's Next for your Social Media Engagement

  • 1. You executed a social media campaign.....
  • 2. Your brand has a Facebook Page... And some facebook application , maybe a facebook game
  • 3. Your brand has a Twitter presence too.....
  • 4. You created a blog, youtube channel, flickr, foursquare and many more assets.. And,…..You bought media to promote your social media assets
  • 5. You have got few thousand followers......
  • 6. So you think you have a successful campaign????
  • 8. What do you do with the few thousand loyal followers on facebook, twitter & other social media assets??
  • 9. Question you need to ask yourself? Do you leave them idle? Or you engage them?
  • 10. Question you need to ask yourself? Do you run another campaign to build your followers?
  • 11. Customer is highly engaged In mobile In social media environment In this collaborative tech age
  • 12. So how does your brand build engagement with the customers in this environment?
  • 13. How do you build a sustainable engagement model?
  • 14. Design content for the online audience..... Social media is different from offline media, the online content needs to be customized for the audience ๏ Authentic ๏ Transparent ๏ Fresh ๏ To the point ๏ Frequent
  • 17. Have an online brand mascot • Hire a community manager • Lives & breathes your brand • Understands the customer sentiment • Can think out of the box • Can build engagement experience
  • 20. Deliver integrated communication ๏ Share your ongoing brand updates, though in a manner that is suitable for the social media environment ๏ Build engagement around the brand updates ๏ Showcase the positives
  • 22. Integrate your campaigns ๏ Plan for social media campaign delivery ๏ Optimize the integration between offline + online environment ๏ Use the environment to build participation & create awareness
  • 25. Online Customer Service ๏ The public glare of social media is offering an opportunity to customers to raise their customers real time ๏ Social media provides speed & promptness in responding to customer queries ๏ Create an environment that encourages peer to peer assistance
  • 28. The BIG Idea “Build Sustainable Communication”
  • 29. The BIG Idea “Key your customers engaged”
  • 30. The BIG Idea “Key it constant”