1. IV.best PR activity

3. Venue : Dubai Mall, UAE

4. Total attendance : 62 media members

5. Schedule :

6. Interviews : 8 one-on-one interview arranged . 1 TV Station (Sama Dubai ) . 2 English Newspapers(Gulf News, Khaleej Times) . 2 Arabic Newspapers (Al Khaleej, Emirates Today) . 1 Tech Magazine (PC World), 1 Radio (Dubai Eye), 1 On-line (Tea Break) [Launching Day]

7. Overview Samsung Gulf Electronics held a widely anticipated event in partnership with renowned Arabic-speaking Korean comedian and TV personality Wonho Chung, launching the 2011 Samsung SMART TV lineup that is set to redefine the home entertainment experience. The event took place at the Fashion Avenue in Dubai Mall from April 6th to April 9th and gave the consumers the chance to interact with the products and familiarize themselves with the immersive experience they offer.

8. PR Objectives I. II. III. IV. V.

9. Press Coverage □ SMART TV Launch Announcement result - Total of clippings received to date : 32 - Total impressions to date : 21,728,598 - Total Ad value to date is : $76,409.79 □ Sharing Best Case with Samsung Global Network through LiVE - Utilize internal communication tools to promote region’s news [LiVE Korean Version] [LiVE Article Submission Process] [LiVE English Version]