Success requires anticipation in identifying new opportunities to super-serve your listeners better, through creative content programming. Authentic market intelligence has an enormous return on investment. The strategic market study is what will drive you and your team while you operate your radio station's map on how to get from where your station is to where you want it to be. Continually upgrading content. Continually supplementing brand value. Continually developing listener experience. www.znibermedia.com www.radiointelligence.com

1. Reachthepeakwith
thetopstrategy

2. 1Create
growth
hypothesis.
Engage your team in developing
new ideas for growth

3. 2Findthe
right
opportunity.
Identify the most attractive growth
opportunities in the market

4. 3
DotheRIGHT
thing.
Develop a STRATEGIC PLAN that makes
you different and credible

5. 4Do things
RIGHT.Super-serve listeners by employing
TACTICAL research

6. 5
A clear,
consistent
message.
Your station needs a UNIQUE position
based on a key BENEFIT for the target

7. 6ENGAGE Via
Digital &
Social Media.

8. 7
Stay on track
and follow up.
Develop a plan with your team
based on the insights

9. Reachthepeakwith
thetopstrategy