Presented by
Sanal Suraj
Christeena Varghese
“Canary Wines”

Introduction
 Wine is an alcoholic beverage made by fermentation
of grapes.
 Grape wine is produced by fermenting crushed
grapes using various types of yeast.
 Popular types of wines
Red wine(made from grapes without removing skin)
White wine(made from grape juice)
Sparkling wines (carbonated white wines)..etc

Proposal
 Establish a vineyard in Nasik , Maharashtra with a
wine manufacturing unit adjacent to it.
 The winery would have a wine tasting room and wine
cellar that will service wine, snacks ,wine accessories,
wine bar & restaurant.
 The operation of wines would be cost effective since
winery and vineyard are adjacent to each other.

Market Opportunities
 India is the largest market for wine. Wine market is
growing at the rate 30%.
 With rapid growth of progressive customers looking for
something different, our idea of wine will mix well with
spicy foods & would find a ready market
 Wine market is further projected to grow at more than
25% annually in the next decade, making it the faster
growing Indian industry.
 The industry is dominated by three players
 SULA wines
 INDAGE wines
 GROOVER wines

Investment & Target Segment
 Investment:
 Total investment of 15 crores is needed.
 We will have partnership business with investement of
Rs 8 crores and the rest we will take loan from banks.
Target segment:
 Our target segment is young professionals aged 25-35
who have high disposal incomes.
 Our second target is upper middle class people in age
bracket of 45-60 who generally have disposal income and
good amount of holiday time.
 Corporate (By having wine tasting seminars and wine
appreciation talks with corporates)

Break even analysis
 It will take atleast 3 years after the land has been
bought to make wine and over 5 years to break even
in business.
 Estimated target is to sell 5000 cases each
containing 12 750 ml bottles a month.

Marketing Strategy
 Social Media Marketing
− www.facebook.com
− www.youtube.com
− www.linkedin.com
 Collaborate with wedding planners
 Collaborate with various restaurants.
 Micro Blogging like Twitter can make that special
connection with the winemakers, journalists, publishers,
storeowners, and bloggers, so the more this happens the
more likely the business will succeed in the social media
model.