This document proposes a plan for developing an MBA program at CIT - Department of Management Studies and Centre for Research. The plan outlines focus areas like admissions, teaching, research, student activities, corporate connections, and placements. It provides details on student enrollment targets over time, developing overseas programs, course formats, teaching and research activities, industry partnerships, and a marketing plan to promote the MBA program.

1. proposed
document for
mba program
dr mm bagali
professor I academician
dr.mmbagali@gmail.com

2. Director, Professor, Coach
M M Bagali, PhD, PhD
Grace Residency enclave,
3rd Block, 2nd Cross, 1st Phase,
HBR layout, Kalyanagar post, Bangalore - North 560 043
98809 86979 I dr.mmbagali@gmail.com
Reference for the scholarly work
https://www.linkedin.com/in/mmbagali/
https://scholar.google.com/citations?
https://www.researchgate.net/profile/Mettu_Bagali/publications
http://jainuniversity.academia.edu/MMBagali
https://www.researchgate.net/profile/Mettu_Bagali/reputation
https://www.slideshare.net/sanbag
( creating tomorrow india, today )
Centre for
Human Resources and Higher Education

3.
CIT - Department of Management Studies and Centre for Research
Road Ahead- MBA program

4. Focus Areas
• Admissions
• Teaching / Research
• Students activity/ Development
• Corporate connect
• Overseas
• Branding
• Placements

5. Time Line
2018-2020
120 students
2020- 2026
140 students
2026-2030
180 students
2030…….
2018-2020
5 students
Overseas
2018-2026
10 students
Overseas
2018-2030
20 students
Overseas
2030…….

6. Format of MBA offerings
MBA General
MBA
Executive
MBA Global
Fees/ facility/ ……
Fees/ facility/ Certification/ Rs. 25,000
Fees/ facility/ Certification/ Global Visit / Rs. 45,000

7. Teaching - Research
Teaching
• Mentoring
• Corporate people
• Visits to/ by Corporate
• Course Work
• Global Investors Meet
• Scholarship, Gold Medal,
Certificates, Prizes
• Webinar
Research
• Guiding for PhD….8 can take
• Paper publications
• Centre for Research
• Research Workshop/
Conference
– Skill Development - NSDC
– Sponsor Research work

8. Industry-Institute Interface
– “Chair” at CIT
– Advisory Board / council
– Events in Major cities with Corporate
– Corporate to house their office at CIT
– One CEO/ HR Chief on campus each 20th Day
– Major One –Two event in each year

9. Placements / Projects
– MOU’s with corporate Houses
– Collaborations with Organisation
– Tie-up with corporate for Projects
– Summers overseas
– IBM startup group
– Incubation centre
– BOSCH Startup Innovation hub

10. – Membership to :
• AIMA
• NHRD
• ISTD
• NIPM
• Finance / Marketing related
• SHRM
• Etc, etc, ……..
• White Field …..Commerce and
Industrial Association
1500 Entrance+ 1500 Annual
20,000 Life
• Narasapura ……
Connect with Professional body

11. Supporting
– ppt/pdf of 3 page on CIT, to send to all contacts ( 50 mails by all each day)
– LinkedIn…… CIT Group / FB/ Instagram / ……
– Before CET/ K-Mat/ or any other entrance test, can have parents meet (data
base of students from college)
– Alumina approach for admissions/ branding

12. • Presentation at Different Colleges / Training Institutes
• Information sessions
• Tele calling
• Database (CAT / XAT / MAT / Local University / KMAT / CET)
• Creating newsletter
• Website
• Collaterals (Flyers / Brochures)
• Social Media plan
• Faculty database of Blore University
• Students database
Marketing Plan
thank you