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Submitted By :

Sanchit Kulshreshtha
Aseem Rao
Nalini Kapila
Amit Kaur Chadha
Sagar Batra
Jausilne Goerge
•Nestle was founded in 1866 by Henri Nestle and is today the world's
leading nutrition, health and wellness company

•Nestle has its headquarters in Vevey, Switzerland

•Nestlé's relationship with India started in 1912 when it began trading as
The Nestle Anglo- Swiss condensed milk company Limited. Importing
and selling finished products in the India market.

• It is spread over 77 countries with 480 factories.

•Experience of 148 years in the industry

•It offers over 8000 products to millions of consumers universally

•It employees over 2,50,000 employees worldwide
 Probiotic food is food that contains live bacteria, which is
considered beneficial and not harmful to humans.
 Probiotic food was the introduction of acidophilus to
milk, which in some cases helped people who had difficulty
digesting milk to be able to tolerate milk better.
The specific bacteria used in probiotic food
like acidophilus milk is Lactobacillus
acidophilus.
 Probiotic food is well tolerated, and at the very least, may
provide one with better intestinal health.
 Probiotic food claims include reduction in eczema, cessation or
reduction in mental illness, improved immunity, and reduction of
childhood allergies and asthma
   Probiotic milk
   Probiotic curd
   Probiotic ice-creams
   Probiotic lassi (buttermilk)
   Nestle launched its probiotic curd by the name of
    NESVITA on 9 August 2007.
   Nestle was confident on the launch that it would
    contribute it well in its 30-40% market of curd.
   NESVITA, which consists of good bacteria that enables
    digestion and healthy for everybody.
   NESVITA’s Ingredients – pasteurized double toned
    milk, yogurt with Lactobacillus acidophilus.
   Its brand ambassador is MALLAIKA ARORA KHAN.
The dahi market in the country is estimated
at 40,000-50,000 tonnes.

Dahi Market worth: Rs.360 crores

Nestlé's dairy and nutrition business, which
includes milk powder, liquid milk, dahi and
yoghurt, contributes 48 per cent to the
company’s sales of Rs 2,800 crore in India.

The company has 30 per cent market share
in the dahi business in the six metros.

$14-billion market, globally

Only 20 % of the curd market in the country
is organized.
MOTHER DAIRY
''b-Activ Plus'' - a probiotic curd

AMUL
“Pro-life probiotic dahi”

Yakult Danone(GLOBAL LEADER IN
PROBIOTIC PRODUCTS )

Paras Dairy

Sterling Agro Industries
Limited under brand Nova
Nestlé dahi products are 1 rupee dearer
 than others.
        -
 OTHERS Mother Dairy, Amul ,yakult ,paras   Prices for 400 gm pack.



                           Probiotic             Normal
  Nestlé                   Rs 28                 Rs 25
  Mother diary Rs 27                             Rs 22
  Yakult                   Rs 26                 Rs 23
  Amul                     Rs 26                 Rs 22
  Paras                    Rs 26                 Rs. 22
 CONTENTS OF LIVE PROJECT:
 Supply chain management
 Meeting with Distributors
 Retailers chain
 Approach to the customer
 Analysis and interpretation
 Suggestions from customers, retailers
  regarding ad, taste & operations.
   Supply chain management (SCM) is the oversight of materials, information, and
    finances as they move in a process from supplier to manufacturer to wholesaler to
    retailer to consumer
   Supply chain management involves coordinating and integrating these flows both
    within and among companies.
   It is said that the ultimate goal of any effective supply chain management system is
    to reduce inventory (with the assumption that products are available when needed)
   Supply chain management flows can be divided into three main flows:
   The product flow
   The information flow
   The finances flow
   Product flow involves the movement of goods from a supplier to a customer, as well
    as any customer returns or service needs , information flow involves getting orders &
     updating delivering status, the financial flow consists of credit terms, payment
    schedules, and consignment and title ownership arrangements.
NESTLE



SUPPLY CHAIN      PRODUCTION
                    CENTER
 SUPPLY CHAIN
MANAGEMENT
 MANAGEMENT

            DISTRIBUTION CHANNEL


           RETAILERS ALL OVER INDIA


                 CUSTOMERS…
   NEED FOR NES VITA OR PROBIOTIC CURD
   COMPETITORS.
   CUSTOMERS FEEDBACK-LIKINGS AND
    DISLIKINGS
   WHAT TYPE OF COMPETITION IS IT FACING?
   MARGIN RATE.
   AVAILABILTY OF STOCK FROM WHOLE SELLER TO
    RETAITER.
   FLAVOURS AVAILABE
NESVITA PICTURES FROM
VARIOUS RETAIL OUTLETS
 FOOD INDUSTRY IS CHANGING RAPIDLY IN
 INDIA AND PACKAGED FOOD IS STILL AT A VERY
 NASCENT STAGE.
 THE POTENTIAL IS HUGE AS FAR AS INDIA IS
 CONCERNED SINCE THE PATTERN OF PEOPLE
 CONSUMING FAST FOOD AND PACKAGED FOOD
 IS CHANGING RAPIDLY.
Nestle

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Nestle

  • 1. Submitted By : Sanchit Kulshreshtha Aseem Rao Nalini Kapila Amit Kaur Chadha Sagar Batra Jausilne Goerge
  • 2. •Nestle was founded in 1866 by Henri Nestle and is today the world's leading nutrition, health and wellness company •Nestle has its headquarters in Vevey, Switzerland •Nestlé's relationship with India started in 1912 when it began trading as The Nestle Anglo- Swiss condensed milk company Limited. Importing and selling finished products in the India market. • It is spread over 77 countries with 480 factories. •Experience of 148 years in the industry •It offers over 8000 products to millions of consumers universally •It employees over 2,50,000 employees worldwide
  • 3.  Probiotic food is food that contains live bacteria, which is considered beneficial and not harmful to humans.  Probiotic food was the introduction of acidophilus to milk, which in some cases helped people who had difficulty digesting milk to be able to tolerate milk better. The specific bacteria used in probiotic food like acidophilus milk is Lactobacillus acidophilus.  Probiotic food is well tolerated, and at the very least, may provide one with better intestinal health.  Probiotic food claims include reduction in eczema, cessation or reduction in mental illness, improved immunity, and reduction of childhood allergies and asthma
  • 4. Probiotic milk  Probiotic curd  Probiotic ice-creams  Probiotic lassi (buttermilk)
  • 5. Nestle launched its probiotic curd by the name of NESVITA on 9 August 2007.  Nestle was confident on the launch that it would contribute it well in its 30-40% market of curd.  NESVITA, which consists of good bacteria that enables digestion and healthy for everybody.  NESVITA’s Ingredients – pasteurized double toned milk, yogurt with Lactobacillus acidophilus.  Its brand ambassador is MALLAIKA ARORA KHAN.
  • 6. The dahi market in the country is estimated at 40,000-50,000 tonnes. Dahi Market worth: Rs.360 crores Nestlé's dairy and nutrition business, which includes milk powder, liquid milk, dahi and yoghurt, contributes 48 per cent to the company’s sales of Rs 2,800 crore in India. The company has 30 per cent market share in the dahi business in the six metros. $14-billion market, globally Only 20 % of the curd market in the country is organized.
  • 7. MOTHER DAIRY ''b-Activ Plus'' - a probiotic curd AMUL “Pro-life probiotic dahi” Yakult Danone(GLOBAL LEADER IN PROBIOTIC PRODUCTS ) Paras Dairy Sterling Agro Industries Limited under brand Nova
  • 8. Nestlé dahi products are 1 rupee dearer than others. - OTHERS Mother Dairy, Amul ,yakult ,paras Prices for 400 gm pack. Probiotic Normal Nestlé Rs 28 Rs 25 Mother diary Rs 27 Rs 22 Yakult Rs 26 Rs 23 Amul Rs 26 Rs 22 Paras Rs 26 Rs. 22
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.  CONTENTS OF LIVE PROJECT:  Supply chain management  Meeting with Distributors  Retailers chain  Approach to the customer  Analysis and interpretation  Suggestions from customers, retailers regarding ad, taste & operations.
  • 14. Supply chain management (SCM) is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer  Supply chain management involves coordinating and integrating these flows both within and among companies.  It is said that the ultimate goal of any effective supply chain management system is to reduce inventory (with the assumption that products are available when needed)  Supply chain management flows can be divided into three main flows:  The product flow  The information flow  The finances flow  Product flow involves the movement of goods from a supplier to a customer, as well as any customer returns or service needs , information flow involves getting orders & updating delivering status, the financial flow consists of credit terms, payment schedules, and consignment and title ownership arrangements.
  • 15. NESTLE SUPPLY CHAIN PRODUCTION CENTER SUPPLY CHAIN MANAGEMENT MANAGEMENT DISTRIBUTION CHANNEL RETAILERS ALL OVER INDIA CUSTOMERS…
  • 16.
  • 17. NEED FOR NES VITA OR PROBIOTIC CURD  COMPETITORS.  CUSTOMERS FEEDBACK-LIKINGS AND DISLIKINGS  WHAT TYPE OF COMPETITION IS IT FACING?  MARGIN RATE.  AVAILABILTY OF STOCK FROM WHOLE SELLER TO RETAITER.  FLAVOURS AVAILABE
  • 18.
  • 20.
  • 21.  FOOD INDUSTRY IS CHANGING RAPIDLY IN INDIA AND PACKAGED FOOD IS STILL AT A VERY NASCENT STAGE.  THE POTENTIAL IS HUGE AS FAR AS INDIA IS CONCERNED SINCE THE PATTERN OF PEOPLE CONSUMING FAST FOOD AND PACKAGED FOOD IS CHANGING RAPIDLY.