12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
Forummart
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2. Shopping Festivals:
A shopping festival is an annual affair
Shopping festivals provides genuine discounts on various products
Varieties can be seen in almost all products with lots of options to choose
Such kinds of festivals attract high footfall and hence a very good medium for
branding for advertisers
The aim is to create an unforgettable and enjoyable shopping experience for
local consumers and visitors alike
3. Forum Shopping Carnival
Forum Shopping Carnival is one of the highlights of Bhubaneswar’s festival
scene
The Carnival is celebrating its 7th
year and is growing popularity with each
passing year
The month-long festivities promote community and business side-by-side and
celebrate the people, and their passion for shopping
The Carnival starts from Mahalaya and will be on till diwali at the FORUM
MART premises with loads of fun, games, dance and prizes which includes 1
mega prize (one car), 4 semi mega prizes, 60 other prizes.
Space for more than
Special Display zone
The carnival will have an exciting mix of shopping, dining, leisure and
entertainment facilities
Taking advantage of shopping festivals is one way for shoppers to get more
out of their shopping experience.
5. Advantages of Advertising
Forum Mart is strategically located at the hub of the city and hence a
preferred choice for shoppers.
Advertisers can connect with over 10,000 visitors and shoppers each day at
the carnival
Plus the opportunity to expose your products or services for one whole month
Free demonstrations and free product testing or giveaways are advantages to
attract buyers
Apart from never seen before bargains, the carnival will have entertainment
and events for shoppers and hence high footfall at the carnival
The mall is designed in such a way that every corner has branding opportunity
for the advertiser
6. Daily Entertainment Dose
There will be various entertainment programs organized everyday for shoppers
such as:
Musical band Performance
Idol of the day (the best male and female singer of the day)
Best personality of the day
Best costumer of the day (the maximum spender of the day)
Face of the week
Live acts
Stunt performers
Dance Groups
11. Sponsorship Benefits
Presenting Sponsor Rs. 10,00,000/-
Branding the event at backdrop.
Composite Logo
Branding inside the premises at premium slots
Announcement by the MC at regular intervals
Media docket will be provided
Company name and logo on coupons and posters
Company name and logo on Van Branding
Live display of the products inside the premises.
Company AV played on the LCD screen (1500 slots of 20 sec each)
A stall will be provided at the exhibition zone.
MAIN SPONSOR - Rs. 06,00,000/-
Company name and logo at the backdrop
Company name and logo at the posters and van branding
Company name and logo on coupons
Company AV played on the LCD screen (500 slots of 20 sec each)
Displayed in print, radio and television media as main sponsor.
Announcement by the MC at regular intervals during the show
Media docket will be provided
12. Sponsor For Grand Finale Day - Rs. 2,00,000/-
Company name and logo at the backdrop
Company name and logo on posters
Company name and logo on coupons
Live display of the products inside the venue premises.
Company AV played on the LCD screen during the show.(200 slots of 20 sec each)
Media docket will be provided
Announcement by the MC at regular intervals during the finale show.
13. Sponsor For The Mega Prize
Company name and logo at the backdrop
Company name and logo on posters
Company name and logo on coupons
Live display of product inside the venue premises for one month.
Company AV played on the LCD screen during the show. (500 slots of 20 sec each)
Media docket will be provided
Announcement by the MC at regular intervals during the show
14. Mega Lucky Draw
Ushers will be distributing crushed chit to all the visitors quoted
“coupon lena mat bhulna” at entry point.
All floors will have one coupon distribution counter